KOL Blog

The world of digital marketing is ever changing. Strategies which worked in past have become obsolete now. Therefore it is important to have a firm grip over the changing dynamics of digital marketing so that we can sustain in this highly competitive market.   Here..

A well optimized website is always needed to improve the visibility of your business and to acquire new customers. Often business website owners overlook some key aspects like social media, design, mobile optimization and proper call to action. In a recent survey it..

With the onset of one of the biggest events in the sports world, The FIFA, Google has also taken a plunge into the celebration of FIFA with the launch of Doodles which are themed on the nations hosting it, Doodle for World Cup Opening Ceremony teams..

On 20th May 2014 Google again rolled out another major update termed officially as Panda 4.0 to improve search quality and user experience. This info-graph, created by KOL team, gives you insights about this latest Panda update, recovery tips and much more. Further..

With the growing use of multimedia devices, more and more people are exploring the potentials of digital marketing. As a result online stores today have more users then before checking for their products and fueling the competition among the online store owners. In..

With this infograph we are sharing some of the vital changes made by Google in its Algorithm and SERP layout over a decade.  Why not go through few important changes which took place in the past and try to predict the future of Online Marketing/Search Engine..

With so many changes on Google SERP this year since the launch of humming bird algorithm, it is very important for us to understand where all these changes are leading. Google is already trying its best to understand the real meaning behind the queries searched by the..

Are you scared of Penguin or Panda updates? Well you should not be if you are following a solid content marketing strategy. But how you will craft a content marketing strategy that will expand your reach and increase your customer base and at the same time will work as..

With an overwhelming growth in Digital marketing and eCommerce industry, the genetics of merchandising and transactions have changed forever. Gone are the days when  you needed to carry cash when going for a shopping or dining at a restaurant. Now most of the daily..

In yet another acquisition Google this time bought Songza to compete with Apple and Beat. The deal is rumored to be worth around $39 million. Check out our latest infographic and get better insights about this latest buzz and also read about the 5 biggest acquisitions..