PPC advertising is one of the best investments you can make. You can target consumers on the basis of geographical areas, interests, search terms etc through PPC ads. When it comes to reaching your target audience, paid advertising should be a part of your overall marketing strategy. Google reports that search ads can boost brand awareness by as much as 80 percent, making consumers more likely to remember your brand and interact.
Traditional retailers are moving to the world of ecommerce because they want to target bigger audience and sell their products globally. Does it mean ecommerce is killing traditional retail? Well we’ll prefer to call it expansion. Businesses which were only limited to a geographical area are now selling their products globally. The biggest reason behind the success of ecommerce is the change in buying habits of customers. We, the iPhone generation, like to order everything online from the comfort of our homes or offices.
Ecommerce business owners, who are using the well known ecommerce platform Magento 1.x, might be wondering since the launch of Magento 2, whether to upgrade to the latest version or not. In this blog, we will be giving you ample reasons as to why you should upgrade. Here you go:
SEO for an ecommerce site is not a cakewalk for sure. But it’s not a rocket science either! Yep, this is true that you need to put in too much of extra efforts into an ecommerce site than that of a standard brochure site. Here are some expert tips for optimizing an ecommerce site and step up your SEO game.
After Facebook’s recent update, users will be seeing more content from their family and friends, and obvious less from the brands. It means that brands will be seen much less. So does this mean that the world has come to an end for the businesses? Well, not exactly! Although Facebook is prioritizing posts that trigger conversations and meaningful actions between users, it’s certainly not the end for the brands.