Project Overview

Glass Cabinets Direct is a leading online store in the UK known for its simple, elegant, sophisticated, strong and durable display cabinets. Speaking about the variety, they provide you with tall glass display cabinets, counter and corner cabinets, till counters, gondola shelves, glass cube cabinets, counter top displays and so on, which people can use to display their aesthetic items at home and retail stores. These cabinets come with amazing features, such as strong and robust aluminium frames, shelves & glass doors and LED bulbs.

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Project Context & Challenge

THE CHALLENGE

To develop a plan in order to improve profits by boosting online brand recognition of Glass Cabinets Direct. Tracking users’ behaviour on the website and then routinely evaluating the performance and effectiveness of its digital marketing channels, such as, SEO, SMO, PPC and content marketing. We used the best techniques and finest methods to develop and grow leads, customer base and ROI.

How we helped the business

Transforming and changing the current website into a clear, effective and interactive platform to highlight the expertise, knowledge, offerings and basic principles of the company.
Managing a successful and effective digital marketing plan that used key channels, such as social media optimization, content marketing, paid advertising and organic search results.

Process & Insight

Building everything from the scratch

At KOL, our main goal is to present the company in feasible, desirable and the best possible light and increase awareness about their products and fundamental values. Through the creation of superior and cutting-edge digital marketing strategies, we worked to increase their return on investment and customer base.

Our digital marketing team analysed Glass Cabinets Direct’s brand positioning and researched to find out the top business keywords for them. Our on-site team effectively developed plans to enhance functionality and optimization. To achieve results that are beyond our client’s expectations, we conducted in-depth tracking, defined goals for each new phase, and ran effective SEO, SMO and PPC marketing campaigns.