Traditional retailers are moving to the world of ecommerce because they want to target bigger audience and sell their products globally. Does it mean ecommerce is killing traditional retail? Well we’ll prefer to call it expansion. Businesses which were only limited to a geographical area are now selling their products globally. The biggest reason behind the success of ecommerce is the change in buying habits of customers. We, the iPhone generation, like to order everything online from the comfort of our homes or offices.