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Difference Between On-Page SEO And Off-Page SEO

July 14, 2022
Difference Between On-Page SEO And Off-Page SEO

In this contemporary era, everything is available online. Each and everything is just one tap or click away. How is this possible? It is possible for two reasons- one is the active internet connection and other is the digitalisation of marketing. With the rise of e-commerce business a lot of people have been benefited. This also includes the business owners. As an online business owner, you must be aware of the importance of on-page SEO and off-page SEO. In fact, SEO plays a major role in gaining potential customers. SEO helps you in getting a higher rank in the first page of the search engine. And for that you always use the proper keywords, high quality content and maintain the proper keywords density. To get all these benefits, you can also hire a good web design company that can help you in providing digital marketing services.

In KOL Limited, a digital marketing agency, we help you in giving your online business a boost by providing you with solutions for bespoke web design, SEO services and other digital marketing solutions.

Basically the strategy of SEO consists of two categories- the on-page SEO and the off-page SEO. Both are equally important and both are completely different. On-page SEO optimizes those parts of the website that you can control. Whereas off-page SEO increases the authority of the domain of your website by earning backlinks and through the creation of the content. On-page SEO focuses on the rank of your website and off-page SEO focuses on the popularity of your website.

Let us now look in detail about the on-page SEO and the off-page SEO.

On-Page SEO

It is also known as on-site SEO. It helps your website in getting higher rank, as it optimizes different parts of your website. There are several ranking factors such as title tags, keywords, page speed, site accessibility and so on that determine your site’s ranking in SERPs. In short, on-page SEO helps in optimizing those elements that are in your control.

Now to boost the ranking of your website through on-site SEO, you need to remember a few things.

  • Do not forget to use the keywords that you have targeted in the title tag. However do not overuse the keywords. If possible, use a keyword at the beginning of the title. You can also take the help of a good digital marketing agency for this.
  • Also use your target keywords in the headings. Because search engines focus more on the headings than the other things in your page.
  • Do not forget to use keywords in the URLs. It does not mean that you should change the entire content of the URLs. Also do not repeat the keywords again and again. It is also necessary to keep the URLs short.

There are so many important things for on-page SEO that you need to follow. These are some of the important things mentioned above. Also a good digital marketing company can help you in providing you these SEO services.

Off-Page SEO

The main focus of the off-page SEO is to increase the authority of your website’s domain. Wondering how this happens? Off-page SEO gets links from the other websites to increase the authority of the domain. It is also known as off-site SEO. Off-page SEO has a positive impact on your website as it boosts the ranking of your website within the SERPs.

Off-page SEO builds backlinks for your website. As per the understanding of the search engines, they consider high quality backlinks as an indication towards the high quality contents in the website. A website with high quality backlinks is ranked better. This proves that the number of backlinks and the quality of backlinks are the important factors for the off-page SEO.

You always have to create good quality content so that people will like to link to it. Share your contents in social media to generate more backlinks. Aslo mail other influencers of your field that will further link to you. Share guest posts on your website to improve the quality of your backlinks.

Summing Up

Search Engine Optimization has a major role to play in the ecommerce business. So you need to properly understand the use and benefits of on-page SEO and off-page SEO to keep your website on the top of the search engine page. You can also take the help of a good digital marketing agency for SEO services and other digital marketing services. Moreover we provide you with the best digital marketing team that solves all your problems and provides valuable digital marketing solutions for your ecommerce business.

By KOL Limited