The e-commerce industry has witnessed tremendous growth and will continue to develop in the upcoming years. Whether you have been in business or a new start-up, generating e-commerce sales will certainly benefit your company. It has become imperative for businesses to follow up-to-the-mark marketing strategies.
Here are a few tips for an e-commerce business to boost its sales revenue: So, without any further ado let's get started!
Add a section specifying sales - A web development company must exercise recent development trends to stay ahead of the competitors. Do you know, clients just love discounts and offers. Shopaholics love to buy something with a discount tag attached.
Be upfront about pricing - Make sure that your customer can access all the information including free shipping, the total cost of the item before making a purchase. It is unethical to hide authentic info from the customers. They perhaps might end up losing confidence in you.
Always be straightforward regarding the shipping costs as well as the shipping policies should be displayed to the customers. Studies reveal that displaying shipping information too late in the proceeds can result in increase cart abandonment rates.
Consider a simple Website Design - You need to optimise your website for increasing conversions, you must consider streamlining it. The minimalist websites are constantly rated on top by visitors. Simple website design is so far the best strategy to generate sales. To streamline the design of your website, shorten the irrelevant content and use a minimalistic design theme.
Take High-quality images and Videos - The biggest and most painful drawback for the online shopper is that they cannot view the product in person. Therefore, the e-commerce website business must use high-quality product images and perhaps the video depending on the product.
Clothing sales can be generated when it's worn by celebs or models rather than laid flat. The images with the highest resolution will display the best possible image of the garment.
Reviews and Testimonials - The study reveals that approximately 61% of online shoppers read reviews before buying the product. The customer review is a reliable way to speed up sales and conversions. One proven e-commerce strategy is to add product-specific reviews.
Mobile optimisation - Most of the websites are easily accessed through mobile. If you don't optimise the e-commerce for mobile, you will lag behind in the race. Having a responsive website design is essential for e-commerce businesses to achieve a successful outcome.
Re-Targeting Existing Customers - It is judicious for an e-commerce business to lay more emphasis on client retention rather than a customer acquisition strategy.
Keep the text to a minimum - A user visits your website because he intends to buy a particular product. It is advised to keep the text to a minimum as possible. Magento web design helps to take your business to the next level.
Do you need further help with designing your e-commerce site? Connect with us: 020 3371 0101