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7 Best Practices for Optimising Your Web Content

Proper Search Engine Optimisation is very important for successful content marketing. Your online content should be user friendly and easy to search. Nowadays businesses are focusing more on visual content but we should not forget that text content is the most important part of your website. Including 2 or 3 images with the blog makes your blog post visually appealing.

But there are some other important factors as well which should be considered before hitting the “publish” button.

 

Here is your web content optimisation checklist:

1. Understanding Your User’s Needs

User RequirementUnderstanding the requirements of your audience will help you in selecting best keywords and it also helps in creating the content that will prove helpful for users. Your audience will love to share the content which provides value and solve their queries.

 

2. Avoid Keyword Stuffing

Keyword StuffingGone are the days when keyword stuffing used to be a common practice. Keyword stuffing can’t improve user experience. Search engine bots have become more advanced now, your risk of being penalized increases if you follow such practices.

 

3. Work on the SEO Basics

SEO BasicsAll the items points listed below are essential part of on page SEO:

1. SEO Title

Title of your page should be no longer than 70 characters and it is advisable to include your targeted keyword in the beginning of the title.

2. Meta Descriptions

They should be no longer than 160 characters and don’t forget to include the targeted keywords. The text should entice users to click through to the page.

3. H1 Tag

One H1 tag should be used on each page. It tells search engine that it is the most important headline of the page.

4. Image Alt tag

Search engine can’t see the images like humans so it is advisable to describe your images using proper tags.

Must See: 15 Pinterest Marketing Tips to Grow Your Business

5. URLs

Make sure to include targeted keywords. Using shorter URLs is a good practice.

6. Body Copy

Use the variations of the keyword two or three times. Include the main keyword at the top of the page.

 

4. Be Accurate

Be AccurateDeliver what you have promised. You are creating a bad experience if you are not delivering the content that your promised.

 

5. Crosslink

CrosslinksAdd relevance to your pages by crosslinking your content to other pages. It can be helpful in sending the traffic to other priority pages as well.

Must See: 10 Actionable Tips to Drive More Traffic

 

6. Make Your Content Easy To Read

contentmarketing startegyAvoid large blocks of the content and use bullet points to create ease of use for your audience. Use H2 and H3 tags properly and use bold or italicize words to highlight key points.

 

7. Provide The Best Possible Information

power of shareable contentYour content will be visually appealing, easy to read and keyword variations will naturally occur if you are following all the above mentioned guidelines. Your content should provide the best possible answer/information to your audience.

Looking for inspiration sources for your content marketing campaign? Go through this infographic now!

 

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