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A brief overview of the key trends to follow for 2013

There are many new trends, which been introduced daily in the Ecommerce industry by different companies, businesses, media etc. Everyone follows the new and unique trends to compete and raise the barrier for their opposition. They want their businesses to remain on the top and the best in its league, so continuously strive to outsmart their rivals by using the latest and greatest trends.

When it comes to the latest and fresh digital marketing trends, various compulsory ones need to be followed and maintained. Of course following all the newest trends that will arise is not easy especially if you want to do it correctly, it needs dedication.

We have listed some of the most important Ecommerce and digital marketing trends that you need to know and use to help make your business that little bit more successful.

-          One of the most imperative trends of 2013 is the importance of social media. It will surely increase furthermore as many Ecommerce businesses worldwide have noticed the huge impact it has on businesses.

To get maximum out of social media, every online business associate must interact with their customers through all their social media channels, building a strong and professional profile on sites such as Twitter, Facebook and LinkedIn, (the main few) so that their customers can familiarise themselves with the company.

-          Personalisation plays a huge part in the trends this year, as Ecommerce businesses ideally prefer tailored, bespoke digital services.

You must make things easier and more enjoyable for your customers when the visit your site, so that they can easily find and purchase what they are looking for, from you.

There is a main occurrence all over the world, and that is, many Ecommerce businesses get huge results from personalising their digital services, to cater to every individual customer. For example letting the customers have their own wish list or just the freedom of a varied search tool/criteria.

-          The demand for mobile phones is ever increasing, as there is many version, upgrades, and breakthroughs, in the tech world. With so much happening in mobile commerce, there is an open market for technology to create genius devices to help promote and view mobile ads, mobile searches, social mobile and more.

Many people back mobile, as they can stay social, be connected to TV, video and more. There is an increasing demand for built-in applications for mobile, so we can safely say that mobile is and will always be a great Ecommerce trend.

We KOL Limited, as a company, can help you to create these applications, help you to maintain them and market it on different mobile platforms. M-commerce, is highly popular and here to stay  as more people prefer to search for products and services from their mobile phones, so it is vital for businesses to be equipped with mobile based websites as standard.

-          Responsive and interactive design carried websites are highly in demand as the number of devices is increasing, so different aspects and resolutions are needed daily.

It  is quite important for all companies to give interactive design and user-friendly experiences to their customers. They should optimise their websites design to make it to different screen sizes, being a web design company we have a good background in this field of customisation.

We, KOL Limited, being a web design and development company, are able to undertake all of the Ecommerce solutions and trends, so let us help you follow these simple guidelines, if you wish to keep your website the main competitor in its field.

Social SEO – A new definition of web marketing

Social SEO is a new and crucial concept in SEO these days to stay ahead in the business. The main ingredients of this type of SEO are social networking websites. The top search engines today are smart enough and give more weight on those SEO activities that are out of the box (must be white hat). A video or an Infographic that goes viral through various social platforms looks good in the eyes of search engine and will get extra benefits for sure.

Few ways to enhance your Social SEO:

  • Always include brand name in the posts you share

It will be beneficial to include your business name in the posts shared on social networking sites. It helps with online reputation management and also branded posts will help the search engines associate your name with your other keyword posts.

  • Always include links to your social media profiles on your website

This is to help search engines associate your profiles with your business. Use your keywords on your social media posts and this will help pages on your website to rank for those very keywords in the search results.

  • Choose right Social Media Platform

There are over 200 social media networks available on internet today. It is not required to have a business profile on each of them. Not every social media network is beneficial for your business or brand. Lots of traffic is pointless if the traffic does not convert. People or communities that might be interested in what your brand offers will be truly beneficial.

Google +

If you want to get ranked on Google, one of the most obvious things to do is to set up a business profile on Google +. Google rewards businesses that make the effort to stay active it is definitely a worthwhile investment.

Tweet Your Posts

Twitter offers multiple benefits. It helps in fast indexing of your posts or tweets and also there is no other way to get rapid indexing than tweeting your stuff soon after you publish.

Press Release – To succeed in business it is necessary to make others see things as you see them

A press release is a proven method to broadcast company’s news and happenings to the world. It is a kind of announcement that you can publish online and the interesting thing about this is that it will be broadcast to masses once people start sharing it. An online press release is completely different and more useful than a standard paper press release or a television commercial. This is because people are more interested to surf on Internet as compared to reading a paper or watching a TV commercial. People spend more time on Internet these days as compared to print Media, television or radio. The online press release has the ability to be syndicated throughout the Internet, which leads to better exposure to a much larger audience.

The main motive of a press release is to showcase your news/storyto masses. Most of the brands utilize this opportunity by posting a press release to the wire (source), where it will be syndicated to thousands of publications and ultimately distributed to other places online.

If you are a small or big company or belong to any industry, you can take great benefits from press release distribution. A press release can help to brand your company, product or service throughout the internet. This helps to bring more visibility and exposure to your company and improves your brand presence. Launching a news can help to bring more potential visits to your web pages. Whenpeople will read your company press releases, it willhelp improve the credibility of the brand. Also good traffic/ interest can be built up issuing a press release when you use all your social networksfor syndication.

So, if your website has just been upgraded, a new employee has joined your company or you have launched a new product online Press release is the best way to promote this news and present it in front of millions of users online. In return you will get a good amount of potential customers and brand presence. If you want to share your company news with a majority of users, send your story to KOL Limited and we will broadcast it for you.

SEO- Do it right for the results

Ecommerce website design and Search engine Optimisation is a tough industry to be in, as everyone wants to be on the top spot and on the first page with the most amazing website. KOL Limited knows just as much as the next person the importance of recognition. The sense of achievement a company receives when their site attracts new customers and clientele through search engine optimisation is overwhelming. Just knowing that they have been selected over many companies in their field that offer the same products and services.

Like any over strategy to open up and broaden your selling market, there are no shortcuts or cheats in SEO. Google’s Googlebots crawl websites and will figure it out quite quickly if you are indeed trying to rank high unfairly. They will then penalize your site ranking, or blacklist your website so it will indeed be a waste of time, money, and effort. Google’s system to authenticate sources and websites is continually evolving and outsmarting the cheaters.

As a professional web design company who offer ecommerce solutions to the UK it is only fair that we inform our customers of our tactics and strategies we uphold and maintain for their site to securely sit in the first page of Google. It is a rigorous process, which needs to be maintained to a level that keeps it ranking above its competitors in the industry.

The growth of ecommerce has been explosive this last year, with 2 million Google search queries, £83,000 sales on Amazon.co.uk, 100,000 new tweets and 6 million Facebook views in just ONE internet minute. Businesses big and small are all trying to be on that top spot of the results page with all of the 2 million queries that may relate to their services, mainly for brand awareness. The brand awareness can be created through social media also, and will undoubtedly boost the websites popularity amongst new customers.

Search engine optimisation indeed takes time and when completed to a high standard it does pay off and will boost your websites return on investments. The only way to get your website up there correctly and by guideline is to hire professionals who have extensive experience, have the time to invest in your website and who will guide you, and help be where you want after building a strong marketing campaign.

Don’t risk being blacklisted and relieve yourself from the daily burden of updating all routes of SEO correctly by hiring our professional and affordable services.

SEO and SMO is what it takes to crack the World Wide Web

The worldwide web is drawing millions and trillions of online surfers and shoppers. Last year alone £78 billion was the estimated value of the UK’s online retail market in 2012 and with it setting such a high barrier you would think it had reached its max, but 2013 is set to increase massively.

Whether it is just to check their emails or to purchase a ticket, the average consumer will also browse other sites and be distracted. Usually whilst checking Social media sites all users of the web are more intrigued to see what companies friends have used when purchasing the odd item on line. This is referred to as SMO- social media optimisation.

The main way we select the websites we chose to go on is through Search engines such as Google, which is why Search Engine optimization (SEO) is a massive part of online marketing. Most folks type in what they need the search engine to provide, for example dresses and it will show you the top ranked dress websites that are most visited. That then results in more hits and conversion for the results, which appear naturally it will mainly be for the sites on the first page.

How do you get onto to the first page of results?

Well certainly, there is a flaw to it being that simple to make your website on the first page and that is everyone else wants to be there too. The competition is very strong when contending to get the high spots and most companies decide to hire companies like ourselves to complete the SEO process for them. It is hard to know who to trust in this industry, as there are many cowboys, which is why you should always go by a company’s portfolio.

KOL Limited has helped direct traffic to our customers’ sites resulting in more hits and online conversions for them in several industries. Therefore, no matter what your site sells we have the perfect SEO campaign waiting for you.

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