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Tips to Improve Your B2B Content Marketing Plan

Content marketing is a far-reaching phenomenon. It takes long to build a cohesive work plan that will be consistently compelling for the end audience. Content marketers need to regularly produce ever relevant and highly engaging ideas that are effectively disseminated in the target demographic. The audience is looking out for content that has some value for them, is interesting, is easy to understand, easily accessible and most importantly is helpful in some way.

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7 Google AdWords Mistakes You Should Avoid [Infographic]

You can drive traffic to your website using Google AdWords but you should always follow the best practices to get highest return on investment. A well managed campaign can improve your conversions but if not handled properly, it can cost more than it brings in. In this infographic, we’ll discuss 7 mistakes people make with Google AdWords. You can make your campaign successful by avoiding these mistakes.

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15 Tips To Create Call-To-Action Buttons That Convert [Infographic]

Call-to-action (CTAs) is powerful tool that guide users towards the next step in the goal conversion. How you design it and place it can make a huge difference in lead generation. According to a study, 70% of the small businesses don’t have clear CTAs. They aren’t giving their visitors enough information on what to do next after landing on the website or how to stay engaged.

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