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SOCIAL MEDIA – TIPS

We understand social media is constantly growing and businesses want more recognition through their social media networks.

This article outlines the different ways you can get more of a following base and likes through social media.

A need to be popular not only on Google through SEO by getting top positions is important but companies feel there is a great importance after SEO to be popular on Facebook and Twitter. Below we have outlined ways to get more followers and also more likes.

How to increase likes on Facebook 

Facebook advertisements

Ask questions on your Facebook – stir up discussions

Constantly update information- whether it in your industry or something you have a keen interest in –

Update the latest news about your company and what you are doing gives it a personal touch and allows customers to feel they know about your company

Interact with customers – comment on any messages or questions they may have asked.

Post pictures

Facebook activity should be daily

Ask friends to share your page amongst their friends. Join groups that you feel your customers will have similar interests to.

If you are still trying to get to grips with the new Facebook they have a guide on how to manage your Facebook pagehttp://ads.ak.facebook.com/ads/FacebookAds/Pages_Product_Guide_022712.pdf

How to get more followers on Twitter -

Similar to above it is all about content and quality

Engage with your customers

Tweet more throughout the day peak time are during the daytime

Direct message follows with any promotions you have and also make it clear you are on Facebook as well.

There are many apps out there which can help you with twitter.

Write Questions get followers to retweet anything you have said

Write about anything trending, using # for topics

Follow those who have a similar interest or are within same industry

Follow Friday #ff showing why you should follow the user.

Thank users who follow you with a mention and others will see this and think to follow you as well.

KICK-START YOUR NEW WEBSITE!

There are few things that you do immediately with a website gone online. You would like to make it prominently visible to your audience and gather response from it. You would like it to lead your branding propositions. Most importantly you’d like it to generate leads for your business.

Well that’s something that requires a proper planning and expert handling by your web development company. When you are trying to approach your target audience against a global online competition it needs a proper analysis of your business type, the profile, product line-up, limitations, strengths and other entities that represents your worth.

All this goes-in while considering a plan for online marketing of your business. The SEO strategy and its implementation decide how effective it’s going to be.

Only if all your things are in a proper order and on schedule you get better results. SEO Company London provides you with that much needed extra edge in making your online endeavours successful.

GOOGLE PRIVACY POLICY

At the beginning of the month you may have been aware of the introduction of the Google privacy policy. There was much speculation and critics were warning that this could be the start of something unlawful. However, Google has only made things easier and more relevant for its customers.

The global giants got rid of nearly 60 privacy policies and changed it to one privacy policy that was easy to read and understand. This privacy policy would be followed over a range of products and services. The aim was to allow customers to have a more ‘streamlined experience’. The privacy policy is shorter concise and more easy to follow. So why is it being heavily criticised?

There has been much debate about the new privacy policy breaking EU guidelines and in recent days there has been uproar among customers in an attempt to sue Google. So what do these privacy policies consist of and why is there such a controversial debate over it. We have given you a basic understanding of the Google Privacy policy.

First they collect your information, including your browsing history and share this data across its platforms such as blogger. The most controversial aspect to this is they collect customers data, this includes personal data which some find a breach against law.

The aim for this was to get searches more specified to what you would like and relevant to your searches, hence why you would get targeted ads to specific things you may have browsed earlier that day.  This means good business for those advertising and to enhance the users experience by monitoring your habits. Remember they only share it with Google platforms, you have the ability to get more targeted advertisements to your interest saving you time to search. In a nutshell the Google algorithm collects your data and displays useful adverts that may be relevant to you.

SEO BECOMES IMPERATIVE FOR OPTIMUM CONVERSIONS

Now the question is that why SEO is important for getting the best conversions on the website?  A proper Search Engine optimization campaign does not only send targeted traffic to the website but also send the suitable traffic to the suitable page of the website.

Sometimes, people feel that they have a great looking website and they have also been able to get good keyword rankings but what they are not achieving on the website are the sales/conversions.

The reason could be the navigational structure of their website or the architectural issues with the website that is impacting the conversions of the website.

In order to get the best possible conversions one should keep these basic points in mind-:

1) The meta tags of the website is suitable for the kind of products selling on that website. With this the proper targeted traffic will come from the SERP to the suitable website page where visitor will get the information/ products or services he is looking for.

2) The navigational structure of the website has to be very user-friendly and should be able to enhance the user experience. The user must not get lost on the website.

3) The page on which the decision has to be made by the visitor- (whatever the decision be- to shop, to make bookings, to call, to subscribe for the newsletter, to shoot an enquiry etc.) has to properly optimized- in a way that everything is clear to the customer

4) Web analytics is very important to understand the user’s behavior on the website. All the Ecommerce website must have some kind of web analytics integrated so as to understand the bounce backs and page visits etc.

A website has to be built and optimized in a way so that the best possible conversions can be achieved.

WHY SEO WILL LIVE FOR EVER..

ORGANIC RANKINGS is and will always be very important for the searchers and good organic rankings will always drive excellent traffic to the website.

SEO starts with proper keyword research and analysis where the focus is to choose the correct words which describes the website’s products or services or any kind of information in the best possible way and hence the searcher can get to the most suitable website with convenience.

The second good thing about SEO is that it benefits the user experience on the website as well. A well optimized website for search engines will always have a meaningful content benefitting the user’s experience on the website

The website will be free from technical glitches, broken links and will be quick and easy to navigate. Not only that the website will be using proper web analytics (in order to understand bounce backs and customer’s behavior on the website and thereby eliminating the problems).

Along with the content, videos and images are also optimized and hence the website becomes easy to upload and access required information.

A well optimized website will adhere to proper accessibility standards and will be developed using a proper content management system.

 So it is not only the owner of the website who makes money by optimizing his/her website but there are many advantages from a user point of view as well. A well optimized website enhances the user’s experience on the website by a large extent and hence I can assure you that SEO will stay and live forever in the World Wide Web.

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