Choosing the correct Payment gateway for your E-commerce Website

When business owners plan to sell products online through an E-commerce website they do not necessarily look into the method in which they need to choose to collect the money made from complete purchases. Once the customer has added their item to the shopping cart, where do they go and what do they do next?

Amongst KOL Limited’s clients, PayPal is often the first choice, as it is for many new online businesses. This is due to the fact that, it is quick and inexpensive. The only fault with PayPal as a payment gateway however, is that it takes customers away from your website to a PayPal landing page to complete the checkout process. Therefore, it in process is not an onsite processing solution and is just a separate payment system.

PayPal tends to be the most popular gateway to be enforced for shopping carts as it is recognised and acknowledged worldwide. It also has the added beneficiary of being easy to use shopping cart buttons and instructions. Our clients tend to use PayPal, as it has no on-going fees. Even though, they take a percentage of the purchase price and a set fee PayPal tends to be significantly cheaper compared to most gateways. Remember cheaper does not necessarily mean it is the best option for you.

Payment gateways are designed to make the payment process as smooth and efficient as possible. They need to allow the customer to purchase goods with their bankcards securely on your website, as well as being faultless when depositing funds into the set-up business bank account. They can have a substantial impact on your overall cost and turnover, as well as affecting sales, as some customers take extra precautions when purchasing online, they may be put off by insignificant security measures.

There are many payment gateways, we have merely mentioned the most popular; however, it is important to understand and define the differences between the different options available and select the best option for you and your business.

A few more payment gateways, which our customers tend to integrate, are:

·         SagePay

·         Worldpay

·         Barclays EPDQ

·         HSBC

·         Google Checkout

Social SEO – A new definition of web marketing

Social SEO is a new and crucial concept in SEO these days to stay ahead in the business. The main ingredients of this type of SEO are social networking websites. The top search engines today are smart enough and give more weight on those SEO activities that are out of the box (must be white hat). A video or an Infographic that goes viral through various social platforms looks good in the eyes of search engine and will get extra benefits for sure.

Few ways to enhance your Social SEO:

  • Always include brand name in the posts you share

It will be beneficial to include your business name in the posts shared on social networking sites. It helps with online reputation management and also branded posts will help the search engines associate your name with your other keyword posts.

  • Always include links to your social media profiles on your website

This is to help search engines associate your profiles with your business. Use your keywords on your social media posts and this will help pages on your website to rank for those very keywords in the search results.

  • Choose right Social Media Platform

There are over 200 social media networks available on internet today. It is not required to have a business profile on each of them. Not every social media network is beneficial for your business or brand. Lots of traffic is pointless if the traffic does not convert. People or communities that might be interested in what your brand offers will be truly beneficial.

Google +

If you want to get ranked on Google, one of the most obvious things to do is to set up a business profile on Google +. Google rewards businesses that make the effort to stay active it is definitely a worthwhile investment.

Tweet Your Posts

Twitter offers multiple benefits. It helps in fast indexing of your posts or tweets and also there is no other way to get rapid indexing than tweeting your stuff soon after you publish.

E-commerce solutions are an elementary tool

With millions and trillions of online surfers shopping online and many small businesses branching out and opening e-stores, the more established Ecommerce websites like eBay and Amazon have to up their game to remain in the lead of the competition.

Across the world, there are several cases of businesses, which are running an e-Commerce only virtual shop for several years, but have not had much success in regards to sales and becoming ‘established’. In this competitive market, running an e-commerce business successfully is not as easy as you may think especially if you are solely marketing it on your own.

KOL Limited knows how much attention it requires to rank well and to, in a manner of speaking, have a chance against the big names in the specific industries. You need knowledge and most definitely unique traits such as design, layout, and logos to make any e-store powerful. We have helped direct traffic to our customers’ sites resulting in more hits and online conversions for them in several industries by creating the perfect SEO campaign for them as well as many more ecommerce solutions.

Our Ecommerce solutions have gained significant results for our clients, as we not only have the resources to build them a unique website, we also provide Search Engine Optimisation, which is an online marketing tool, which is used to get a website more recognition. The process helps to get your website ranked high on a search engine results page, with the help of specially promoted keywords, which highlight your businesses services or categories.

Any respectable SEO services and ecommerce solutions company will be able to adapt technical substance needed during the SEO campaign onto an existing website, but why not start anew with a bespoke website.

Ecommerce solutions are now the elementary tool for every type of businesses income now more than ever, as they are targeting the right people and being able to provide them with the right product, as they are using online marketing correctly. After all everyone looks online before they step outside to go to a shop, especially when searching something new as they can communicate with others on portals and read reviews all in the comfort of their own home.

Head over to our services page and see how you can earn from these types of activities and watch your business boom with the likes of the top competitors.

B2B e-commerce – A rising trend

Opening a business isn’t a big deal when there are so many other B2B solutions available at a few clicks. Advertising B2B solutions is very different than the usual B2C, because it requires reaching to right business at the right time. For this reason, websites are very vital to these businesses. That is one of the most important ways of reaching the customers.

With numerous web design companies in UK, opening up a new website is not as tough as it used to be earlier. These companies provide the complete solution to design and create a perfect website that can give your business the right kind of visibility. Websites are the face of the businesses. It is one of the important ways to gain exposure and to make a place in the market.

E-commerce is not just a demand while advertising to the end customer; it is very much a need in B2B businesses as well. Presenting your products and services to other businesses in a way that they can just pick and choose what they want and pay it online and finally get it delivered, makes life so very simple for the customers who are running their own businesses. Running a business already includes a lot of running around, if business owners got this kind of comfort, it would make it very easy for them to serve their customers better.

B2B e-commerce is indeed a rising trend in today’s market ready to be captured. At KOL Limited  you will find B2B system integration best in the industry which will be developed using most advanced technologies. If you are still confused or looking for a startup, call us now for a free personal advice on 020 3371 0101 or fill in  a call back request form.

Press Release – To succeed in business it is necessary to make others see things as you see them

A press release is a proven method to broadcast company’s news and happenings to the world. It is a kind of announcement that you can publish online and the interesting thing about this is that it will be broadcast to masses once people start sharing it. An online press release is completely different and more useful than a standard paper press release or a television commercial. This is because people are more interested to surf on Internet as compared to reading a paper or watching a TV commercial. People spend more time on Internet these days as compared to print Media, television or radio. The online press release has the ability to be syndicated throughout the Internet, which leads to better exposure to a much larger audience.

The main motive of a press release is to showcase your news/storyto masses. Most of the brands utilize this opportunity by posting a press release to the wire (source), where it will be syndicated to thousands of publications and ultimately distributed to other places online.

If you are a small or big company or belong to any industry, you can take great benefits from press release distribution. A press release can help to brand your company, product or service throughout the internet. This helps to bring more visibility and exposure to your company and improves your brand presence. Launching a news can help to bring more potential visits to your web pages. Whenpeople will read your company press releases, it willhelp improve the credibility of the brand. Also good traffic/ interest can be built up issuing a press release when you use all your social networksfor syndication.

So, if your website has just been upgraded, a new employee has joined your company or you have launched a new product online Press release is the best way to promote this news and present it in front of millions of users online. In return you will get a good amount of potential customers and brand presence. If you want to share your company news with a majority of users, send your story to KOL Limited and we will broadcast it for you.

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