PPC advertising is one of the best investments you can make. You can target consumers on the basis of geographical areas, interests, search terms etc through PPC ads. When it comes to reaching your target audience, paid advertising should be a part of your overall marketing strategy. Google reports that search ads can boost brand awareness by as much as 80 percent, making consumers more likely to remember your brand and interact.

We have created an infographic with all the best PPC stats and trends for 2018 which you should know if youre running or planning to run PPC campaign for your business.