There are many ways and reasons why people are likely to be looking at your website and the products and services you offer. They may have heard about you personally, been recommended by a friend/relative, or have seen your work/stock featured in a publication or post, the list is endless. However the potential client has heard about you its important to ensure that you make them feel comfortable about handing over their hard earned cash for your goods.
The main platforms you have in which you can gain their trust is the social network sites. On the social media route, you can display a review or the number of likes the product has received (in this instance Facebook) and it will most definitely strengthen the chance of a conversion. Setting up a suitable SEO campaign tailored to specific networks is the most beneficial way of reaching out to the customers and maintaining regular communications, keeping them updated with new products ect.
Displaying the correct images/products determines the amount of interest once a customer reaches the website. For you to pick and choose products for your e-commerce site, you ideally are building trust with your shoppers, in the sense of the quality you provide and what they should expect when they look at purchasing one of your items or a service. You need the perfect website which allows you to have that freedom to showcase your brand.
You need to focus on making your brand unique and irreplaceable, so that customers shop with you rather than any of your competitors, and so that they know the best quality and prices is with you and do not stray for any alternative options. Making the website user friendly, optimised and responsive on all devices is possibly the most important first step to helping you achieve this.
No matter what you are selling, new, old, expensive, on offer, it is imperative that you update your home page and keep it fresh on a regular basis. You can maintain the same design, but reword, extend or highlight the new arrivals/elements in bright and bold creative banners. You can even try repositioning merchandise or targeting special customers in categories, for example, gifts for her/him. If you need to mark merchandise down or offer an outrageous bargain to clear it and bring customers in, then do it without any delay. Even a small sale will lead to that much need brand awareness.