Now the question is that why SEO is important for getting the best conversions on the website? A proper Search Engine optimization campaign does not only send targeted traffic to the website but also send the suitable traffic to the suitable page of the website.
Sometimes, people feel that they have a great looking website and they have also been able to get good keyword rankings but what they are not achieving on the website are the sales/conversions.
The reason could be the navigational structure of their website or the architectural issues with the website that is impacting the conversions of the website.
In order to get the best possible conversions one should keep these basic points in mind-:
1) The meta tags of the website is suitable for the kind of products selling on that website. With this the proper targeted traffic will come from the SERP to the suitable website page where visitor will get the information/ products or services he is looking for.
2) The navigational structure of the website has to be very user-friendly and should be able to enhance the user experience. The user must not get lost on the website.
3) The page on which the decision has to be made by the visitor- (whatever the decision be- to shop, to make bookings, to call, to subscribe for the newsletter, to shoot an enquiry etc.) has to properly optimized- in a way that everything is clear to the customer
4) Web analytics is very important to understand the user's behavior on the website. All the Ecommerce website must have some kind of web analytics integrated so as to understand the bounce backs and page visits etc.
A website has to be built and optimized in a way so that the best possible conversions can be achieved.