Promotional marketing is an important aspect of Ecommerce websites especially for FMCG companies; having promotions running throughout the year for certain industries help customers to be enticed on to the website who otherwise might not have purchased anything, it means increase in sales.
A great way of allowing your customers to know that you are running a promotion or sale is to have a banner on the homepage this will entice the customer to come on to your website and shop.
Promotional codes help repeat customers be paid for their loyalties which will make them want to shop more on your website. This can run side by side with newsletter marketing as sending out promo codes to your existing customers will help customer relations and also attract them to go on to the website.
This is an example of what you could do to ensure your promotional campaign is successful.
Client will run a promotion offering 10% to all customer of their shopping basket by December 1st from our bespoke and user friendly admin panel the client needs to add the promo offer by saying from what period and how many times the customer can use the discount.
The promotion is now in place. The next step is very important that is the way to market the promotion, the best method to do this is to send a newsletter. At KOL Limited we have integrated newsletter software on to the website or on to your computer which enables you to do this. With our in house graphic designer designing you a template that is powerful and has the correct branding for your company you are now ready to send the promotion to your customers choosing specific customers or everybody. It is the perfect combination to marketing and enticing customers on to the website. If you would like further information on how we can help you call us now.