In a previous article we have stated the importance of web design and what features a good web design should have. This article focuses on the reasons why you need to constantly change the website design and content. Many believe that updating the homepage is not important however it can really impact the amount of customers and sales you could potentially have.
It is important for those who own a website for their business to constantly update their home page this can be done through a number of ways
Adding promotional banners
Changing the main images
Changing the colour
The above can make a difference on the appearance and can make it look fresh and up to date. You do not by any means need to redesign the whole website very month but we do advise every 6 months this means homepage and inner page theme. Reasons to update your website, Reputation An online store should be seen similarly to a physical store the home page is like a shop window, if you have the same products in the shop window it can start looking old and gives the wrong reputation for your company. However, if you are constantly updating your homepage your business looks busy with new stock and up to date with the new seasons.
Repeat customers Many of your customers after purchasing or viewing your website will come back to view your new collections, as discussed if it is similar stuff they would imply that you do not have a new collection and bounce back just after visiting the home page. If it is changing constantly many customers will keep visiting your website.
Fresh and up to date Information If you have a new collection or services it is vital for you to show this on your homepage. This will attract customers and think you are up to date. Many big companies update their homepage fortnightly showcasing different collections and promotions they may have running. Information is fresh for the customer and they can keep up to date with your business. This should also be done in the blog section of your website if you have one. Constantly updating it will allow customers to follow your company with what you are doing, selling or providing.
Evolving Business It shows that your business is evolving and that you are growing by having new stock and information.It also implies you are the industry experts if your content is changing and you are constantly up to date.It looks like your business is busy and in demand.
Effects on SEO As discussed in a previous blog post if you are doing SEO for your website it is important to constantly update the content on your website this helps Google to crawl the site and will give you a better Page Rank with Google.
Increase sales and customers The most important reasons are to bring customers and sales to your business.If you do the above then you should be able to bring more customers on your website.It is important that your website does not look outdated over time this can as a result make many potential customers be put off by what you provide without even looking at the products or services.
Changes to content on the website and small changes on the homepage are not costly. Slight changes like this by constantly changing the banner can make a huge difference to the perception of your website. Homepage redesign twice yearly is also not breaking the bank but it is important to do as you want your website to look current with the latest web design trends.