Social Media Optimisation (SMO) has become increasingly important and companies have started to implement this into their marketing plan. Social networking is an extremely powerful tool and can help businesses grow if done effectively. The numbers of users on social media networks are phenomenal and can be seen as a great tool in which to capitalise traffic. This article outlines why companies should do SMO alongside other marketing strategies.
Why Do Social Media Optimisation? ¢ Brand Awareness ¢ Sales & Traffic ¢ Research Competitors ¢ Business Development ¢ Cost Effective ¢ SEO Content Brand Awareness: The main aim of marketing is to create brand awareness, by using social media optimisation customers will be talking about your company, who you are, what you do etc. More people will start being aware of your existence through social media as many of your customers and potential customers will be on these networks.
Sales & Traffic: Having a presence on a social media network gives you the ability to increase traffic and sales on to your website. It is another channel to gain new customers for example, facebook have many opportunities to bring traffic on to your website through having a business page. Facebook itself has more impression then the leading search engines telling you this is a great way of increasing traffic.
Research Competitors: Great way to view your competitors see what they are doing and also analysing your marketing is there something they have bought out, it is always important to stay one step ahead of competition
Business Development: As you r company will have more exposure his can help develop your business the research which can be obtained from competition can help bring about ideas. Cost Effective: As you are aware marketing can be very costly some companies do advertising, print, broadcast etc. Social Media Optimisation is free it can take time but the benefits are huge.
Search Engine Optimisation Content: Many effective SEO plans will have SMO implemented as content is extremely important SEO and SMO is a great way of getting content across online. The more activities you do for SEO will in effect improve the ranking of the website on Google and SMO is a crucial activity which helps do this.
There are a number of benefits for doing Social Media Optimisation. We are aware that the social media network is a growing market and ranges from blogging to social communities to video sharing etc. Businesses should embrace social media as the market is set to grow in the next few years allowing businesses to have more opportunities to develop alongside it.