Social SEO is a new and crucial concept in SEO these days to stay ahead in the business. The main ingredients of this type of SEO are social networking websites. The top search engines today are smart enough and give more weight on those SEO activities that are out of the box (must be white hat). A video or an Infographic that goes viral through various social platforms looks good in the eyes of search engine and will get extra benefits for sure.
Few ways to enhance your Social SEO:
- Always include brand name in the posts you share
It will be beneficial to include your business name in the posts shared on social networking sites. It helps with online reputation management and also branded posts will help the search engines associate your name with your other keyword posts.
- Always include links to your social media profiles on your website
This is to help search engines associate your profiles with your business. Use your keywords on your social media posts and this will help pages on your website to rank for those very keywords in the search results.
- Choose right Social Media Platform
There are over 200 social media networks available on internet today. It is not required to have a business profile on each of them. Not every social media network is beneficial for your business or brand. Lots of traffic is pointless if the traffic does not convert. People or communities that might be interested in what your brand offers will be truly beneficial.
If you want to get ranked on Google, one of the most obvious things to do is to set up a business profile on Google +. Google rewards businesses that make the effort to stay active it is definitely a worthwhile investment.
Tweet Your Posts
Twitter offers multiple benefits. It helps in fast indexing of your posts or tweets and also there is no other way to get rapid indexing than tweeting your stuff soon after you publish.