In the last few months, we have seen the approach change for larger companies and brands when it comes to technology. They are not only focusing on sales from M commerce anymore, they are also focusing on informative editorial and informative experiences, this helps with brand and product awareness. The media world is constantly evolving and customers thrive for the latest information and trends, an area that is unmarked for many brands. There are throusands of online stores, competiting for sales not only through their website but also their physical store. It is important for any company selling online to keep on top of technology and ensure they are selling through all these areas.
Mobile shopping has changed since it first launched, M commerce has fast grown, and large companies have already conquered the m commerce market. Companies such as Asos, Debenhams are now providing informative, magazine style experiences to help with their branding and positioning online. Mobile shopping has been around for a long time and with the increase in Tablet usage and browsing, online companies need to ensure they are not missing such a crucial part of selling online. There has been 8% increase in sales on Tablets, are you missing out on the potential market?
Tablets are quick and fun to browse on; customers enjoy the experience they have whilst shopping on tablets. People now look for fast information quickly on the World Wide Web, this is where Tablets main purpose is for. The tablet is a more convenient option now to not only browse and find information but to also shop on.
Companies have established and launched savvy apps in the previous years to capitalise on the ecommerce market. If you have a retail website, it is important to expand to M commerce and Tablet commerce.
The Adobe digital index has found that the Tablet has grown ten times faster than that of the smartphone within the two-year period when they were introduced. Tablet commerce is important for any retail business in the current market as it is important to sell on all areas of the internet and make sure you are not missing out on sales. This is also important for branding and marketing.
It has been predicted that by the end of 2013, Tablet commerce will share 10 % of all internet sales. If you would like to know more about T commerce, call us today and see how we can help you.