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User satisfaction increases sales on websites

According to the E-tailers satisfaction index, the results show that E-tailers are pleasing their customer more than ever. So what does this mean? If customers are satisfied with the e-shop they are more likely to purchase, helping increase sales for the company.

As we know, Ecommerce has grown significantly in the last ten years and slowly there have been improvement to keep customers satisfied whilst shopping online. E-tailers are beginning to understand the importance of customer satisfaction browsing websites to their sales. The need to please customers is significant growing.  E-tailers have started implementing a range of activities to ensure customer’s satisfaction is met.

The foundation of customer satisfaction is to help improve users experience on the website, making it more enjoyable and easy. With the data from the satisfaction index showing 36 out of 100 websites being exceptional this is a huge increase in previous years. It is important for business to not only have a good product but to have a powerful website. Thus meaning a visually engaging website that is powerful and user-friendly allowing customers to shop at ease without getting lost.

As ecommerce is growing significantly, web presence for business has become increasingly important. Businesses have now been listening to customers’ demands and looking at competition to ensure their website is more powerful.

There are several important aspects to consider when enhancing the user experience on the website.

1)      Navigation

2)      Accessibility – ease to shop online

3)      Product description to be concise and informative.

4)      Quick and easy purchase

5)      Clearly displayed information

The above may be obvious but it is shocking to see how many websites can fail in this area. There are some functionalities that have played a huge part in customer satisfaction for example reviews, having the ability to comment or give a rating on products help customers feel secure purchasing or allows them to feel comfortable expressing their views.

The Key factor on customer satisfaction is if customers enjoy browsing on your website they will be happy to come and visit again and give you repeat business.

Online retailers are using technology that will enhance users’ experience. That helps facilitate the experience further. Businesses are also improving the products ensuring that it is marketed correctly and developed to the best standards.

There is no surprise to find that the big ecommerce giants Amazon were number one in the satisfaction-rating list. Amazon beat all the competitors for best retail with a score of 89 a highly competitive score. This score may not be followed by consumers but it is still important for E-taliers to understand how they can improve their customer satisfaction on their website. By looking at Amazon it is clear why they have beaten many websites, they tick all the above-mentioned factors.

A key line to remember is that efficiency and accessibility is important when it comes to online shopping.

There are many other factors that contribute to customer satisfaction

·         Security

·         Powerful designs

·         Regulations

·         Marketing

By using a combination of the above, you will be on the right path for increasing customers experience and satisfaction on your website.

If you would like more information, you should contact us for Ecommerce consultancy. This service allows you to find in-depth analysis of your website and suggestions on specific areas that may need to be changed or improved. The aim of the consultancy is to help your business grow online and keep customer satisfaction on a high.

For more information either email us your requirements or call us today

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