Twitter is a micro-blogging giant and it is among the best platforms to market your services and products. By using twitter you can interact with your customers, get feedback, and evaluate your performance and increase sales. Big brands are using Twitter effectively by sharing interesting news, videos and images.
Mr.James “ Hello Saint. The New Year is on the door step. But I am still worried that how I can get more out of my social media presence.
Saint “ Hey James, what happened, still worried about your likes and tweets.
Mr. James “ No, I am bit nostalgic and often think that the old times were much better, now I spend more time on social media than I sleep but still does not get anything out of it.
Not only James but every day we get 100s of queries from our clients and 1000s of people wonder what they can get out of twitter in all true sense.
Lets answer these queries before we gift you our tactics to help you get more out of Twitter.
Are you ready to tweet? Do you have a twitter account or you are still thinking about it?
What makes your twitter followers engaged? Stream of tweets or stream of resources?
What your posts/tweets are all about? Are they informative or just promotional?
These above mentioned questions are necessary to be answered while working through this post.
Before you even plan to fly with Twitter its essential that you have your launch pad ready on twitter. So get up and register on Twitter right now. One of the subtle issues while creating any social media account is that often new players miss out to complete their profile correctly.
Twitter has three very important areas which many of us neglect completely. And these are:
1. Your Name and Bio “ Remember that your name or your business name is how people are going to associate with you. Your customers will identify you with your name. It is also very important that the user name you are going to use on twitter is similar to the ones you use on other social media accounts.
Bio - Just remember one thing that you have just 160 characters to make an impression or break it. So the best way is to keep things simple and try to summaries everything about you within 160 characters.
2. Youre Location“ Lets assume that you have a big client set but you havent updated your address, imagine how you can expect them to find you or reach your business without any proper address.
3. Profile and header image- You have two options for pics/images. Try to update them both in order to give a professional look to your profile.
Once you are done with the above then its time for you to tweet. Here are some tweet ideas you can use to gain traffic:
1. Recommend something useful
Have you found any informative video, workshop or magazine? Post a link to that guide and share your views about it.
2. Post link to interesting content
Make your followers engaged by posting a link to the blog post of yours that contains exclusive information about your services or products.
3. Post reviews
Have you attended any seminar? Or bought any new techno gadget? Write a short review about it. You can also write a full review on your blog and share its link.
4. Be humorous
As we discussed in our last post, being funny can be an effective medium of engaging viewers. Tweet about something funny. It can be a quote, meme or short story.
5. Pay attention to followers
Reply them when necessary. Interact with your followers in a positive way.
It is crystal clear that without a database of active followers all the marketing tactics are just sheer waste of time. So its time to increase your follower database and visitor count, follow the above mentioned golden tactics and build brand awareness. Before we wrap up here are few things which you should keep in mind every time you are on twitter.
Do not panic “ Do not try to follow too many people in one go. You may end up getting your account suspended.
User Behavior “ Technically twitter does not only use your followers data base to determine the nature of your account but it also focuses a lot on people you follow. So before you start following people or being followed make a clear roadmap to what are you going to expect from your twitter account at the end of the day.
Twitter is one of the most effective communication tools for many retailers to connect with their customers and prospective customers.
When you invest some time into Twitter, you will see the benefits it has to your online store. You are promoting your company through channels and connecting with people with the same interests, but also you are opening up your profile to millions of people crawling certain items you are offering.
Communications are perceived through following and hash-tagging. Hash-tagging is a phrase or topic that start with a # followed by what you want to promote. For example, we are an online marketing company so we would want to promote that in the following way, #OnlineMarketing. That way anyone searching for a company who specialise in this subject will be drawn to our twitter page and so on.
Twitter forms bonds with your customers as you are approaching them on a more personal level, which is where the term ˜follow comes into play. When you follow someone on Twitter you then become linked to their profile, so you will see all their updates and tweets on a regular basis in your live feed. If you have more followers, it means in a manner of speaking, you have a ˜Fan base for what you are advertising.
You can reach out to your followers and create personal relationships in which you are kept updated. For instance, the development of a project you created for them, in our case a website. You can broadcast tweets, to then gain a backlink to where it originated causing more traffic to view certain pages and articles of people or companies you are interested in, almost like word of mouth between friends.
Create a good profile and keep followers updated regularly. This will then enhance leads and prospects to head over to your websites as they are more likely to buy than other visitors because they have seen a product which has drawn them there.