Traditional retailers are moving to the world of ecommerce because they want to target bigger audience and sell their products globally. Does it mean ecommerce is killing traditional retail? Well we’ll prefer to call it expansion. Businesses which were only limited to a geographical area are now selling their products globally. The biggest reason behind the success of ecommerce is the change in buying habits of customers. We, the iPhone generation, like to order everything online from the comfort of our homes or offices.
The worldwide web is drawing millions and trillions of online surfers and shoppers. Last year alone £78 billion was the estimated value of the UK’s online retail market in 2012 and with it setting such a high barrier you would think it had reached its max, but 2013 is set to increase massively.
Whether it is just to check their emails or to purchase a ticket, the average consumer will also browse other sites and be distracted. Usually whilst checking Social media sites all users of the web are more intrigued to see what companies friends have used when purchasing the odd item on line. This is referred to as SMO- social media optimisation.
The main way we select the websites we chose to go on is through Search engines such as Google, which is why Search Engine optimization (SEO) is a massive part of online marketing. Most folks type in what they need the search engine to provide, for example dresses and it will show you the top ranked dress websites that are most visited. That then results in more hits and conversion for the results, which appear naturally it will mainly be for the sites on the first page.
How do you get onto to the first page of results?
Well certainly, there is a flaw to it being that simple to make your website on the first page and that is everyone else wants to be there too. The competition is very strong when contending to get the high spots and most companies decide to hire companies like ourselves to complete the SEO process for them. It is hard to know who to trust in this industry, as there are many cowboys, which is why you should always go by a company’s portfolio.
KOL Limited has helped direct traffic to our customers’ sites resulting in more hits and online conversions for them in several industries. Therefore, no matter what your site sells we have the perfect SEO campaign waiting for you.
Promotional marketing is an important aspect of Ecommerce websites especially for FMCG companies; having promotions running throughout the year for certain industries help customers to be enticed on to the website who otherwise might not have purchased anything, it means increase in sales.
A great way of allowing your customers to know that you are running a promotion or sale is to have a banner on the homepage this will entice the customer to come on to your website and shop.
Promotional codes help repeat customers be paid for their loyalties which will make them want to shop more on your website. This can run side by side with newsletter marketing as sending out promo codes to your existing customers will help customer relations and also attract them to go on to the website.
This is an example of what you could do to ensure your promotional campaign is successful.
Client will run a promotion offering 10% to all customer of their shopping basket by December 1st from our bespoke and user friendly admin panel the client needs to add the promo offer by saying from what period and how many times the customer can use the discount.
The promotion is now in place. The next step is very important that is the way to market the promotion, the best method to do this is to send a newsletter. At KOL Limited we have integrated newsletter software on to the website or on to your computer which enables you to do this. With our in house graphic designer designing you a template that is powerful and has the correct branding for your company you are now ready to send the promotion to your customers choosing specific customers or everybody. It is the perfect combination to marketing and enticing customers on to the website. If you would like further information on how we can help you call us now.
Today if you are looking for any stuff or any thing of your interest you would definitely search it over internet.
With changed dimensions and dealing propositions the businesses have grown smarter, user friendly and faster. Web is the name of the facilitator and no one is untouched with its value proclaims.
If you are functionally equipped with internet and its proponents you are doing the best thing possible to get noticed and promote on a global level and reach as many people you want to most prolifically.
A good internet marketing company would keep you in shape by ensuring your substantial presence over web platforms. It would help you to extensively reach your audience and help them finding you easily through search systems.
For you to accomplish your branding and promotion activities would require services like SEO, SMO, SBM and linkages. An Internet marketing company or SEO company proficiently deals with all such activities to compile and optimize your communication over the prolific platform of web.