PPC advertising is one of the best investments you can make. You can target consumers on the basis of geographical areas, interests, search terms etc through PPC ads. When it comes to reaching your target audience, paid advertising should be a part of your overall marketing strategy. Google reports that search ads can boost brand awareness by as much as 80 percent, making consumers more likely to remember your brand and interact.
The rise of social media in recent years has imposed companies to broadcast their voice to their potential customers using several channels running online. The ultimate goal is to pass on the information to users and increase the chances of conversions. Few years back there were handful means of communication available to improve a brand’s visibility such as news papers, magazines, TV commercials, etc. But today scenario is something different. There are several channels of communication available and companies are trying hard to win the customers by using the best way to communicate and improve their web presence. Infographics or “Information” in the form of “Graphs” is the best or we can say the strongest method today to provide information to users in the form of some graphs or statics.
People don’t have much time today and our society is fast-paced. The increase in popularity of Infographics is due to the fact that these graphs are a great way to communicate large piece of information in short and with some creative touch. Most of us do not wish to visit a complete advertisement in news papers or magazines and to visit a complete website to get aware about the services offered by a business. In such cases these Infographs can play a major role as a user can easily gather information about a business or a service in few seconds. Also, the creativity involved in designing these is an important factor to win the game of Infographics. The more creative and eye catching your Infograph is the more attention it will gain by users. A study shows that an infograph can fetch more visits than a Tweet or a Facebook share. In all, it is a way to appeal wider audience and generate leads for a business.
Best practices involved in designing an Infographic that speaks:
- Create a flow chart or a blue print about the look and design of your graph.
- Collect some statistics or facts about your business and refer these in your graph.
- A case study included in an Infograph is beneficial to make it more interactive.
- Keep it simple and easy to understand.
- Include your business details in the footer of the graph which includes your brand and other contact details.
- Use colourful and creative designs to make it more interactive.
It is best to create it with your own ideas and designs. There are several tools and software available to create Infographics or Data Visualizations to promote your brand like Visual.ly, Hohli.com, Daytum.com, and GapMinder. So, don’t wait and grab the opportunity to fetch more visitors for your business in a creative way using Infographics. For reference visit KOL Infographic.