Home » Blog » Tag Archives: google

4 Customer Acquisition Strategies for Startups

Marketing is the need of the hour. Every business flourishes on the basis of its customer base and the customers come to a business only because of efficient marketing. Marketers try so many strategies to make their websites and businesses popular. While marketing is an important parameter, there are some other strategies too that help a business acquire and maintain the customers.

Read More

Google Buys Songza

In yet another acquisition Google this time bought Songza to compete with Apple and Beat. The deal is rumored to be worth around $39 million.

Check out our latest infographic and get better insights about this latest buzz and also read about the 5 biggest acquisitions of Google.

Read More

GOOGLE PRIVACY POLICY

At the beginning of the month you may have been aware of the introduction of the Google privacy policy. There was much speculation and critics were warning that this could be the start of something unlawful. However, Google has only made things easier and more relevant for its customers.

The global giants got rid of nearly 60 privacy policies and changed it to one privacy policy that was easy to read and understand. This privacy policy would be followed over a range of products and services. The aim was to allow customers to have a more ˜streamlined experience. The privacy policy is shorter concise and more easy to follow. So why is it being heavily criticised?

There has been much debate about the new privacy policy breaking EU guidelines and in recent days there has been uproar among customers in an attempt to sue Google. So what do these privacy policies consist of and why is there such a controversial debate over it. We have given you a basic understanding of the Google Privacy policy.

First they collect your information, including your browsing history and share this data across its platforms such as blogger. The most controversial aspect to this is they collect customers data, this includes personal data which some find a breach against law.

The aim for this was to get searches more specified to what you would like and relevant to your searches, hence why you would get targeted ads to specific things you may have browsed earlier that day.  This means good business for those advertising and to enhance the users experience by monitoring your habits. Remember they only share it with Google platforms, you have the ability to get more targeted advertisements to your interest saving you time to search. In a nutshell the Google algorithm collects your data and displays useful adverts that may be relevant to you.

CHANGES TO GOOGLE SEARCH ALGORITHM

Have you typed a query in Google and got a post/article which was dated months back and even sometimes years back that was neither relevant nor up to date? Well that is set to change, with Google constantly evolving and making changes to be the leading Search engine in the world it will now make changes to their search algorithm to ensure they no longer give stale results. The current changes will allow valuable information for us easier to access and the information is more current. With a number of social media platforms available to get the most up to date news and information Google needed to make changes to ensure they were at the level of their competitors.

Google have revived their current search algorithm to ensure searches are more up to date and timely. Google have made one of the biggest changes which is supposed to affect at least 35 per cent of all searches. Google has been challenged by various other companies to get the most updated results as many are now turning to Twitter. Google saw how they needed to improve to beat rivals. Google has in recent years attempted to get real time searches but there had been no major improvement to show for.

Two thirds of searches are still on Google however people turn to Facebook and twitter for upcoming events, latest scores etc. Google is great to view archived websites. However the main problem was inadequate articles were being floated around linking with popular search queries as a result there were a number of low quality websites dominating search engines. With the change made in February this gave more high quality websites greater standing which led to better results. The changes will now show minute by minute news stories unfolding also fresh results which are updated and more current. Using technology that was built last year they have a web indexing system which crawls websites quicker and updates the index regularly, they will also add Google plus posts to add to their fresh content.
These changes will not only get the most current information but be able to differentiate the different types of content and usefulness to queries even if written months ago. Meaning for us we can get fresh content and also useful information related to our queries.

FILL IN THE FORM BELOW AND WE WILL GET BACK TO YOU VERY SHORTLY.

Name
Company
Email
Phone
 
get a quote