The newest phenomenon of Chatbots has grabbed the eyeballs of marketers across the globe. Its an innovative and personal approach to deal with potential customers. As the Artificial Intelligence (AI) technology is advancing, chatbots too sound more human, rather than being robotic. Now chatbots conversations are more engaging like their human counterparts.
New Year comes with new ambitions, new goals and new strategies. Your strategy will help you to decide how you are going to invest your bucks on different channels and campaigns in order to leverage your returns and increase your profit through out this year. When we talk about formulating the strategy, one should always remember that fundamentals of marketing are still the same, the only thing which is required, is to apply them according to the changing dimensions of the current demands.