As online marketing specialists we understand the importance of social media to brands and companies. With it being Social Media Week, this article outlines the importance of Social Media Optimisation and some basic tips to help your brand/company.
Social media networking is growing and it is more important than ever to have your brand/company on social networking platforms. Social Media Optimisation is an effective marketing solution to get your brand out there directly to the customer allowing them to engage with you. Being in direct contact with customers and potential customers allows them to feel you are accessible and allows them to be in the loop about your company and industry.
The importance of SMO for your business.
As the internet is constantly developing it is important to understand the needs of the consumers. By having a presence on social media platforms, you can see customer’s thoughts and opinions about your company /brand. It is not only good for market research but a great of getting your brand out there to these consumers and understands their needs and thoughts and what you might be missing out on. By doing SMO you have the ability to capitalise on the traffic that will come to your online store; SMO can bring in more targeted traffic if done effectively. SEO and SMO coincide with one another and if one has a good marketing budget it is always important to undertake a full SMO campaign. The SMO will have a detailed outline of the strategy you will implement who your target audience is what the purpose if of you SMO campaign and also what your expecting to achieve out of this.
By doing SEO and SMO you are getting traffic from various routes helping with brand awareness and potential sales. Social media platforms are ever growing, the most used are You Tube, Facebook Twitter, Google + and Linked In. Blogging is also a great way of networking and good for SEO content.
Tips and Tricks
Welcome page, this will entice users to come and visit your Facebook page by having a powerful welcome page, explaining who you are and giving off the correct brand image for your company.
You can Link your online store to your Facebook page. There are many applications that help get your homepage and website on your Facebook page.
Make it short and concise
Do not make it repetitive
Tweet several times a day
All Social Media platforms;
Quantity and quality of content. Constantly update your social media accounts with the correct content, provide users with fresh information about your company and industry, this will allow them to know more about your business.
Remember who you are targeting. Make content relevant to these customers and users.
Get your brand out there. Add social media icons to your website, email signatures, newsletter etc. the more people see it the more people will find you the more they can share with other friends and users.
Share links, articles, information about your company and industry.
Promotional marketing is an important aspect of Ecommerce websites especially for FMCG companies; having promotions running throughout the year for certain industries help customers to be enticed on to the website who otherwise might not have purchased anything, it means increase in sales.
A great way of allowing your customers to know that you are running a promotion or sale is to have a banner on the homepage this will entice the customer to come on to your website and shop.
Promotional codes help repeat customers be paid for their loyalties which will make them want to shop more on your website. This can run side by side with newsletter marketing as sending out promo codes to your existing customers will help customer relations and also attract them to go on to the website.
This is an example of what you could do to ensure your promotional campaign is successful.
Client will run a promotion offering 10% to all customer of their shopping basket by December 1st from our bespoke and user friendly admin panel the client needs to add the promo offer by saying from what period and how many times the customer can use the discount.
The promotion is now in place. The next step is very important that is the way to market the promotion, the best method to do this is to send a newsletter. At KOL Limited we have integrated newsletter software on to the website or on to your computer which enables you to do this. With our in house graphic designer designing you a template that is powerful and has the correct branding for your company you are now ready to send the promotion to your customers choosing specific customers or everybody. It is the perfect combination to marketing and enticing customers on to the website. If you would like further information on how we can help you call us now.
Have you typed a query in Google and got a post/article which was dated months back and even sometimes years back that was neither relevant nor up to date? Well that is set to change, with Google constantly evolving and making changes to be the leading Search engine in the world it will now make changes to their search algorithm to ensure they no longer give stale results. The current changes will allow valuable information for us easier to access and the information is more current. With a number of social media platforms available to get the most up to date news and information Google needed to make changes to ensure they were at the level of their competitors.
Google have revived their current search algorithm to ensure searches are more up to date and timely. Google have made one of the biggest changes which is supposed to affect at least 35 per cent of all searches. Google has been challenged by various other companies to get the most updated results as many are now turning to Twitter. Google saw how they needed to improve to beat rivals. Google has in recent years attempted to get real time searches but there had been no major improvement to show for.
Two thirds of searches are still on Google however people turn to Facebook and twitter for upcoming events, latest scores etc. Google is great to view archived websites. However the main problem was inadequate articles were being floated around linking with popular search queries as a result there were a number of low quality websites dominating search engines. With the change made in February this gave more high quality websites greater standing which led to better results. The changes will now show minute by minute news stories unfolding also fresh results which are updated and more current. Using technology that was built last year they have a web indexing system which crawls websites quicker and updates the index regularly, they will also add Google plus posts to add to their fresh content.
These changes will not only get the most current information but be able to differentiate the different types of content and usefulness to queries even if written months ago. Meaning for us we can get fresh content and also useful information related to our queries.