Marketing campaigns are extremely important for all kinds of businesses – online as well as offline. If the campaign is successful, more customers will be drawn towards the company for its products and services. Another thing which is gaining immense popularity with customers is personalized services. To be frank, who does not like personalized services? In current times, there are many channels and platforms via which a customer gets connected to a brand.
According to a report by Marketing Metrics, the probability of being able to sell a product to a new customer lies between 5% and 20%. However, this rate can shoot up to as much as 60-70% if you are trying to resell – sell products/services to existing customers. Customer loyalty thus isn’t just a buzzword but a crucial tool towards business success.
Attracting more and more visitors to a website is the main concern for any business. There are two ways of doing the same frankly. One is search engine optimization (SEO) and the other is paid search or PPC. While SEO is extremely low costing, the results also take considerable time to come with this technique. It takes quite some time for the results to affect organic rankings.
Ecommerce is a blooming industry today as people can shop for things by sitting from the comforts of their own homes. Many companies are offering ecommerce solutions to customers for varying needs and have become successful as well. But this business mode also needs proper marketing so that it reaches out to more numbers of people turning them into customers on the long run.
Shopping trends have changed drastically over the past few years and more and more numbers of people are looking to shop online than hopping from one store to another. With abundant choices right in front of your eyes, customers can check out different kinds of products at the same place while shopping online.