Social Media Optimisation (SMO) has become increasingly important and companies have started to implement this into their marketing plan. Social networking is an extremely powerful tool and can help businesses grow if done effectively. The numbers of users on social media networks are phenomenal and can be seen as a great tool in which to capitalise traffic. This article outlines why companies should do SMO alongside other marketing strategies.
Why Do Social Media Optimisation?
• Brand Awareness
• Sales & Traffic
• Research Competitors
• Business Development
• Cost Effective
• SEO Content
The main aim of marketing is to create brand awareness, by using social media optimisation customers will be talking about your company, who you are, what you do etc. More people will start being aware of your existence through social media as many of your customers and potential customers will be on these networks.
Sales & Traffic:
Having a presence on a social media network gives you the ability to increase traffic and sales on to your website. It is another channel to gain new customers for example, facebook have many opportunities to bring traffic on to your website through having a business page. Facebook itself has more impression then the leading search engines telling you this is a great way of increasing traffic.
Great way to view your competitors see what they are doing and also analysing your marketing is there something they have bought out, it is always important to stay one step ahead of competition
As you r company will have more exposure his can help develop your business the research which can be obtained from competition can help bring about ideas.
As you are aware marketing can be very costly some companies do advertising, print, broadcast etc. Social Media Optimisation is free it can take time but the benefits are huge.
Search Engine Optimisation Content:
Many effective SEO plans will have SMO implemented as content is extremely important SEO and SMO is a great way of getting content across online. The more activities you do for SEO will in effect improve the ranking of the website on Google and SMO is a crucial activity which helps do this.
There are a number of benefits for doing Social Media Optimisation. We are aware that the social media network is a growing market and ranges from blogging to social communities to video sharing etc. Businesses should embrace social media as the market is set to grow in the next few years allowing businesses to have more opportunities to develop alongside it.
Most competent mark of service that leads to success of a business is its application. In today’s global market scenario any business fabricated with seamless communication potential can survive and flourish and also attain its goals.
A good SEO services company that knows how to protect the interest of their client’s over virtual platform and greets them with profound communication base to affirm them with concrete web presence, is the real redeemer for businesses today.
To gain approachability and recognition over web is all that decides the degree of success in today’s business environment.
Your website needs to be flooded with prospective customers and receive inquiries for the product you sell. You can’t reach everyone individually and other modes of advertisements can go beyond your budgets. SEO Services can be highly result oriented besides being highly affordable. With a good SEO company you can get your website optimized for minimal expenses and get high rate of returns by a massive expansion of your business both in terms of application and approach.
The internet and mobile world is constantly evolving. Mobile phones have come a long way since the early days; and many constantly use their smart phones instead of computers.
Many businesses and companies who have made a strong online presence and conquered Social Media are constantly looking for ways to engage with their customers to beat competition and create more opportunities to grow as a business.
If you are an established business and are seeking ways to grow mobile phone applications would be the next step. Mobile commerce is a growing industry and there has been a huge increase in sales from I phone applications that are available. There are over 400,000 applications available on I phone which hundreds of thousands of people download every day as it makes shopping easy and accessible where ever you are.
KOL Limited has a large team of experts in all fields. We have a number of features we can develop for your mobile phone application where customers have the ability to access your products and services and keep up to date with the news.
Within the business world implementing mobile strategies is next on the agenda. Many concentrate on mobile phone applications; below is a list of reason why you should have a mobile phone application for your business.
Why have a mobile phone application for your business.
• User Friendly
Mobile phone applications are user-friendly, and easy to navigate without the fuss of having to access the website. In the busy world these days, it’s difficult to find time to go on a laptop and look for what you need, having an application makes it quick and efficient for the busy lifestyle many have.
You have another route to increase your presence to the public and as a result you will see an increase in sales with a small investment of developing an application.
• Marketing and Branding
More brand awareness, having an application gives you more presence. Brand awareness if what companies strive for.
• Business Growth.
The most important reason is for the growth of the business. As budding entrepreneurs are always seeking ways to grow their business through various ventures and channels. You can establish your brand and see your business grow from a mobile phone application.
Pay Per Click (PPC), also called Adwords or sponsored links, is a way to advertise your website at the top of many Search Engines. Pay Per Click is a million pound industry which is constantly growing as a vast amount of businesses and companies turn to PPC to get quick results. This article outlines the reasons why businesses should do PPC and also why you should outsource your PPC Campaign.
Why you should do PPC?
1. Increase Traffic
PPC is a great way of getting instant results and sales on your website. It is a more costly affair then Search Engine Optimisation however, as you are gaining more hits and traffic on to your website your sales will increase. as a result. To maximise your traffic on your website we recommend to do PPC alongside your SEO campaign.
2. Return on Investment
As you are getting more targeted traffic on to your website from the specific keywords chosen you will as a result, get quicker return on investment. Many companies do PPC to get quick ROI.
As PPC gets instant results on your website you have the ability to see whether specific keywords are performing or not. If you are a new business online and doing SEO it can take up 5 to 6 months to see tangible results, however if you have PPC alongside your SEO campaign you can change the keywords accordingly. PPC is always good to test out keywords and key phrases, you have the ability to see which keywords are bringing you traffic and sales which can be also used alongside your SEO campaign.
Why you should outsource your PPC Campaign
• PPC needs to be managed properly on a daily basis as changes are constantly occurring and the account manager needs to understand this. In order to make the campaign more efficient you will need to be up to date with the PPC changes the companies are making for example adwords.
• You need to constantly manage the account expenses and the diffferent keywords, this can be time consuming. You need expert advice to help assist you on your PPC campaign as it can be seen as quite daunting doing it alone.
• Outsourcing your PPC campaign is more cost effective as you do not need to pay an annual salary to the individual and when outsourcing the charge is usually a percentage of your budget which helps reduce companies’ costs.
• Lastly many companies like KOL Limited are constantly researching and testing various tools needed for keyword selection for both your PPC and SEO campaigns that will ultimatley help achieve results and allow you to have an effective PPC campiagn which you may not have access to.