The newest phenomenon of Chatbots has grabbed the eyeballs of marketers across the globe. Its an innovative and personal approach to deal with potential customers. As the Artificial Intelligence (AI) technology is advancing, chatbots too sound more human, rather than being robotic. Now chatbots conversations are more engaging like their human counterparts.
Marketing is the need of the hour. Every business flourishes on the basis of its customer base and the customers come to a business only because of efficient marketing. Marketers try so many strategies to make their websites and businesses popular. While marketing is an important parameter, there are some other strategies too that help a business acquire and maintain the customers.
The advent of e-commerce has taken online shopping to a new dimension altogether. As per global survey reports, it has been found that more and more numbers of people carrying out their online shopping via the mobile device. Mobile internet usage has increased by almost 70% over the past few years. During Holidays and festive times, there is immense surge in mobile ecommerce traffic.
Running a business is getting tougher with each passing day, particularly when it is about buying and selling of products. Attracting people to the store is not as simple as it used to be once, thanks to the innumerable options of online shopping. People now use various kinds of apps on their smartphones or laptops and buy things within few clicks without the need of going to a physical store altogether.
The importance of social media cannot be undermined in the success of any business in todays date. With millions of active users on the various social media platforms, it is easy to reach out to large numbers of potential customers for the business in the shortest time span. But for that, it is important that you write the right kinds of posts for social media. The posts have to be highly engaging for driving customers to the business.