After Facebooks recent update, users will be seeing more content from their family and friends, and obvious less from the brands. It means that brands will be seen much less. So does this mean that the world has come to an end for the businesses? Well, not exactly! Although Facebook is prioritizing posts that trigger conversations and meaningful actions between users, its certainly not the end for the brands.
The newest phenomenon of Chatbots has grabbed the eyeballs of marketers across the globe. Its an innovative and personal approach to deal with potential customers. As the Artificial Intelligence (AI) technology is advancing, chatbots too sound more human, rather than being robotic. Now chatbots conversations are more engaging like their human counterparts.
Marketing is the need of the hour. Every business flourishes on the basis of its customer base and the customers come to a business only because of efficient marketing. Marketers try so many strategies to make their websites and businesses popular. While marketing is an important parameter, there are some other strategies too that help a business acquire and maintain the customers.
The advent of e-commerce has taken online shopping to a new dimension altogether. As per global survey reports, it has been found that more and more numbers of people carrying out their online shopping via the mobile device. Mobile internet usage has increased by almost 70% over the past few years. During Holidays and festive times, there is immense surge in mobile ecommerce traffic.
Running a business is getting tougher with each passing day, particularly when it is about buying and selling of products. Attracting people to the store is not as simple as it used to be once, thanks to the innumerable options of online shopping. People now use various kinds of apps on their smartphones or laptops and buy things within few clicks without the need of going to a physical store altogether.