Are you scared of Penguin or Panda updates? Well you should not be if you are following a solid content marketing strategy. But how you will craft a content marketing strategy that will expand your reach and increase your customer base and at the same time will work as a shield for your website against Google updates? Here we are going to share the steps which you should follow to create content that will generate sales.
Online reviews and product blogs can help drive sales in a big way. About a decade ago when someone tried to get more information about a product, before buying it from an online shopping portal, he used to rely on the knowledge of close friends or his intuition. However, the word-of-mouth process has thoroughly evolved with the emergence of social networking sites.
Experts suggest that presenting products with every possible detail through textual content and imagery is very important. High resolution images, HD videos, scale etc can be a motivating factor to increase sales. Your product page should be engaging, informative and converting.
With festive seasons fast approaching, it’s time for shopping. Something for everyone, that’s the motto when we start shopping. And it’s not just Halloween; in fact this is that time of the year when literally celebrations are all around the globe. And billions are spent on shopping only.
It’s a known fact that mobile browsing/shopping is here to stay. Advances in technology, introduction of faster LTE/4G networks, bigger devices and the convenience of online shopping have resulted in increased sales through mobile ecommerce platforms. According to statistics, 4 out of every 5 smart phone owners use their device to do shopping and order services. Also if an ecommerce store has a mobile version, it is 51% more likely to generate business than web stores available in the traditional version.