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Search Engine Optimisation
Search Engine Optimisation
Search Engine Optimisation
Search Engine Optimisation
Search Engine Optimisation
Search Engine Optimisation

How KOL can enhance your SEO Efforts

Search engine optimisation is about the visibility of your website to your potential customers on WWW i.e. World Wide Web. It helps create awareness about your business, brand and the services you provide. At KOL Limited we do not regard SEO as a link building domain, we strongly believe that it’s a medium for creating channels which ultimately brings customers to your website. However in order to realise the full potential of SEO it is important to implement an effective search strategy so that your business/website is found conveniently across various devices and social circles.

Our SEO / Search strategies are results oriented. We do not work just for the heck of getting the website on the top of Search Engine Results page for just few keywords/key-phrases, but also make sure that our clients are getting the desired results and are found easily.

Search Engine Optimisation

Website Analysis

KOL Limited’s online marketing experts initially conduct an in-depth analysis of the website architecture along with the navigation of the pages within website so that the overall traffic and the return on investment can be maximised. We strongly focus on User Experience and User Interface in order to improve the customers experience during their visits along with the content optimisation. Our analysis also includes website’s historical analysis, checking for toxic links, page indexing history, html validation, semantics and much more before we launch our campaign.

Keyword Research & Analysis

At KOL limited, we concentrate on delivering the best coverage for a wide range of keywords/phrases suitable to your business. We research for the most relevant, high traffic and appropriate keywords for your website. We are very careful while selecting the keywords for the businesses/websites, as we need to make sure that, these keywords are actually being used by people to search for your products and at the same time these keywords must have good potential for increasing your leads.

Competitor's Analysis

We closely analyse your brand or product's position in the target market. We look through competitors' websites to understand the keywords and key phrases they are using to help push their products and sales.

On-Site Optimisation

On site optimisation is done in order to make the website search engine friendly. We build and deploy effective on-site optimisation campaigns for your website. In this process we conduct an in-depth audit of the website and then develop a full SEO strategy. The onsite optimisation is done with the view that the search engine spiders can easily crawl & index the website, leading to better placement on the Search Engine Result Page.

Off-Site Optimisation

When it comes to Off-Site optimisation, we have a very different strategy. Unlike most of our competitors we do not believe in the prophecy of earning links or spamming the WWW region with sneaky link building techniques. In fact at KOL Limited off page optimisation has a new meaning and our clients have redefined their brand following our strategy single handedly. We believe in creating presence of your site on different networks which includes creating powerful profiles, engaging with the potential customers and speaking about your brand.

Content Creation & Distribution

At KOL Limited we have a tag line “Content Rules” and we are constantly striving to produce meaningful and valuable content for SEO campaigns. We create meaningful info-graphs, videos, power point presentations, blogs, articles, press releases etc. and then distribute the same in order to get quality inbound links. There are many other techniques as well, which we use whilst undertaking content marketing. We always emphasise on the fact that the content used must always project a brand in a right way. Our content marketing strategies are designed to improve website’s organic search engine listings.

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