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10 Pro Tips: Your Ecommerce Website’s Christmas Checklist Delivered!

Just in case you are still busy with your office and you didn’t know – the big day is fast approaching! It’s Christmas. What about the preparations? Have you done shopping or still selecting your favorites from Amazon, eBay or any of your other favorite website? Talking about ecommerce sites that are often visited for shopping, what if you also own one of the online stores? How about, this Christmas when Santa arrives to your place and gift you a precious checklist to cope up with your rivals in the next year.

Well not sure about Santa but yes we are here to gift you with a treasured checklist for your ecommerce business. So enjoy it.   These pro tips which we are sharing will not only help you in promoting your business but also make you a leader of this Christmas shopping marathon. So let’s read them out and make your ecommerce business prepared for holiday season:

1. Be Razor sharp with the placement of your most popular products on the site. Make sure the products which fetched you   maximum bucks last holiday  are prominently placed on the page

Use Google analytics to analyze which products performed well in the last season. It’s always good to compliment your analytic data with other tools like crazy egg. The heat maps generated by this tool give you a good insight into your user behavior. Another powerful tool for understanding the user behavior is clicktale.  If you are running an ad words campaign it’s always good to integrate ad words with analytics and perform an in-depth analysis for the keywords performing well related to the products.

2. Make sure your checkout procedures are working fine and are easy to use

One of the worst scenarios with many new e commerce sites is their alienated checkout process. You have an awesome product. Good pricing and you have done an aggressive marketing research for it but even then you do not have any transactions. Frustrated right?  How about you set up a funnel in analytic from the product page till the checkout page and see where does the fault lies.

You will realize that you have to change your checkout process. Take time to check whether your shopping cart and check out procedures are working well with all commonly used browsers. Nothing can be worst then losing a consumer because of time-consuming checkout procedure.

3. Craft your product description and data more appealing

Description of the products should be positive and accurate. The products should look more attractive.

4. Let your website flirt with your customers with creative graphic designs for Christmas

Spread the spirit of Christmas by adding some graphical effects to your website. This will make your portal more attractive. It should be done in advance. Better start early may be from mid of November. In order to sure that the Christmas theme is attracting users you can set up an experiment in Google Analytic.

How about if you give a try to multi variate or A/B testing? Just make sure that you have at least a month of time for conducting it as it’s always good to set up this experiment and wait for 2 weeks before you jump on any conclusion.

5. Make hilarious and crispy holiday offers on your social media channels 

Are you offering special discounts and packages on Christmas? Do write about them on your social media channels.

6. Make product navigation more easy to festive shoppers

Organize your products according to specific categories like, “gift for kids”, “gifts for her”, “gifts for him”. Product management is very crucial to get more conversions.

7. Your landing pages should be effective and properly optimized 

It is good that you are running marketing campaign for specific product categories but make sure all the landing pages are optimized well because at the end an effective and easily accessible page has the ability to turn a visitor into consumer. In order to increase the effectiveness of your landing pages go for a content drill down in analytics. If you are an analytic pro how about giving a shot to InPage Analytic. Trust us it really helps in making your landing pages a better place for your customer.

8. Tease your competitors with unique offers

And that “unique” can be a gift wrapping service or any other special inexpensive gift you are offering on a purchase of certain items. Go for a range of options to order from your store. Options like order by phone or by fax at times will defeat your competitors in their game.

9Market your business with custom printed gift packages

Your company logo, contact detail and a short massage should be printed on the gift boxes you are using for shipping the goods. Put a thank you card inside every box.

10.  Feature your shipping information and return policies clearly on product page

Shipping and return policies are the things most of the consumers searching for. By adding them on product page you’ll be able to answer so many questions of your buyers.

Everyone loves surprises and greeting so don’t forget to email holiday greeting cards to your buyers or you can simply SMS them. This will add glimpse of joy and make a positive image of your business in the mind of consumers.

Go for an email campaign. You can easily get the data for your potential clients. Use this data to make most out of your market. Merry Christmas.

Mesmerize your customers and increase your bucks with Eye-capturing Ecommerce Portal

Have you ever wondered what’s an e-commerce bizarre is all about? How it can get you more bucks from Uncle Sam?  Is it affordable to set up an online store? Perplexed! These are the nightmares which give sleepless nights to most of the business owners planning to enter the game of e-commerce.

Let’s start our discussions with a lucid definition of ecommerce, from Wikipedia,

Electronic commerce, commonly known as e-commerce or ecommerce, is a type of industry where the buying and selling of products or services is conducted over electronic systems such as the Internet and other computer networks.”

An ecommerce website is a platform where any product or service can be bought or sold to a large set of audience. It’s like a single roof under which buyers and sellers interact with each other. Most of the people these days prefer shopping online because of its wider reach and accessibility. With the help of an e-store you can easily outreach a good number of customers. Setting up an online store or e-shop requires an expert assistance. As these experts and ecommerce website developers have hands on expertise on the latest tools and techniques required to build an effective ecommerce portal. An experienced web developer can create an ecommerce website just the way you want; you can choose appropriate color schemes and functionalities you need.

You should never get confused between an ecommerce website and an ordinary website. An ordinary website provides you information about the specific products or services without any way for transaction whereas an ecommerce website offers you the same and more than that. It is just like a virtual market that serves the purpose of buying and selling of the goods. All the big brands have already set up their online stores and are targeting a very good number of buyers.

The irony with e-commerce market is that not every online store becomes a success because setting up an online store is just the tip of the ice berg. The success of your online store depends on many more things such as design of your website, internet marketing campaign, niche you are targeting, speed and accessibility of your e-shop and so on. I am not saying that it is hard to get success with your online store or you have to learn new tactics to make your online store a success. You can just consult an experienced internet marketing service provider like KOL Limited to increase the online appearance of your business.

KOL Limited is a trustworthy name when it comes to superior quality ecommerce website development and SEO solutions. The experts at KOL Limited are well versed with latest techniques and tactics which can help your business to get good amount of visitors. More number of visitors means more number of hits and this hit counter leads your towards more number of online conversions.

Ecommerce has become a necessary tool for every kind of business. So, start thinking out of the box, explore new opportunities, increase your customer database, and contact KOL Limited to attain new heights for your business.

Plans & promotions in time for Christmas- Get your website up to scratch

Make the most of these festive seasons by creating your store or website with us without any further delay.

Last year alone, Experian Marketing’s survey of retailers found that emails featuring seasonal gift guides generated a 48 percent higher transaction rate when compared with other promotional mailings.

Every company must have a strategic sales plan around Christmas time. You must have at least a plan in place for specially promoted items like the ones you may send in a news letter/gift guide incase them items may run out.

Our plan is to help you create and add the Newsletter functionality onto your website, or if you do not have a website or online store, then we can create that for you in time for Christmas!

Inventory could run out quickly depending on the offer – possibly even before customers in other time zones open their email. Not having items in stock can also be an opportunity to acquire and engage customers. Depending on the offer, retailers may want to stagger of shortlist emails so they can deal with the demand.

Gift guides become that much more authentic by using user-generated content to feature specific items. For example, retailers can tap constantly updated information such as ‘most wished-for’, ‘top-rated’, ‘best-sellers’. The key is to push the promotion and make this information visible and easily accessible on the home page, throughout the site, and on all your social media channels. Retailers may also want to market this user-generated content in-store to encourage customers to participate via ratings and reviews.

Great use of imagery will not only help tell your product and brand story, it can reinforce to customers why your product is the gift to give.

You don’t need to even get a whole team to support your bespoke website you just need the right development company.

Add the gift card functionality to your website- Here’s why!

How about a last minute added functionality to your website to increase your sales this festive period?

We’re talking Gift cards.

Online gift cards are most definitely one of the most effective ways to increase sales around Christmas time. They acquire and secure the new customers, from the current customers, as well as retaining and encouraging return visits.

Adding the gift card tool to your website attracts the 81% of Americans that studies and data, suggests will purchase at least one gift card as a present for their family or friends. So not only are you opening up the option for your items and products to be a present across the USA but redeemable worldwide at the click of a button.

There is no need to revamp your whole site (of course, if you wanted to we can help) we can simply build and add the functionality which allows the visitors on your site to create a gift card of any set amount and they can then use it to your set guidelines.

The gift card is the most ideal Christmas present for the simple fact that you have given the recipient the freedom and choice to purchase whatever they like from the chosen website. This is good for both etailers and customers. It is the ideal solution for etailers as it will result in less exchanges for presents which customers actually want, and of course the customers freedom to chose their ideal product is essential.

In the mind of a shopper- If you receive a gift card with a set limit on, say for instance £30, you’re more likely to spend up to 40 % more than the cards limit (fact according to shopatron, an ecommerce platform). If they see numerous items which they wish to purchase on your site they may make repeat purchases on separate occasions.

Customers may also return the favour of their findings (your websites products) and give the present of a gift card which will of course create the ever growing awareness and popularity of your site.

For a win win situation, invest in the gift card functionality!

Always consider existing customers before chasing new ones

Keeping your existing customers happy is one of the key elements to your company’s growth. You need to ensure you are providing the customer with a user-friendly website, easy and quick returns policy, and an understanding of the company’s processes and work will ensure that your customers stay happy.

The most common explanation for returns and negative feedback arises when customers’ expectations are not met. A loss of expectation can be developed from merely a poor description of a product, or the allotted wait time as they did not read the shipping process, thoroughly or it was unclear, resorting in, you not meeting their expectations.

Clear and informative product descriptions are most definitely necessary. This portrays the product, and in fact sways judgement, but also, it lets customers build their expectations and helps them to understand what exactly they are ordering. They should always include specific product information such as dimensions, weights, colours, and finish and should include clear images as well as a close ‘zoomed in’ image.

A main error/fault that online retailers commonly make is in the informative page of their websites. A page that best relates is the shipping process page. Customers do not understand most shipping processes, and so you must educate them by providing a clearly detailed shipping section explaining the rates and policies so customers fully apprehend what it takes to ship their order. This knowledge usually determines a sale if an item is needed quite quickly.

Social media is a great way to keep current customers interested but remember it is also a way of promoting to new customers too. You can publicise your new products and gain new customers through positive feedback of existing ones, leading in growth.

Having a user-friendly website, communicating and updating your customers, and setting expectations, will allow for fewer returns, and an improved and continuous user experience.

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