Do you have an eCommerce portal? Are you happy with the ROI generated? If your answer is no, here is our latest researched tips on improving the performance of your eCommerce website. And if your answer is yes, go through this infograph just to make sure that you are not mising any of these crucial factors on your website.
Hello all. I have been noticing a buzz lately, especially with some of our internet savvy clients about mobile optimization. In a city like London it’s important that you keep yourself updated with the latest innovation and technologies as you might miss out on some business just because you are slow to make a change whereas your business competitors are one step ahead.Read More
As there are new Mobile devices being launched on such a regular basis, online retailers fear their websites future, and are forever looking at solutions to keep up.
What if we tell you the only solution you need is a Responsive Design?Read More
Just in case you are still busy with your office and you didn’t know – the big day is fast approaching! It’s Christmas. What about the preparations? Have you done shopping or still selecting your favorites from Amazon, eBay or any of your other favorite website? Talking about ecommerce sites that are often visited for shopping, what if you also own one of the online stores? How about, this Christmas when Santa arrives to your place and gift you a precious checklist to cope up with your rivals in the next year.
Well not sure about Santa but yes we are here to gift you with a treasured checklist for your ecommerce business. So enjoy it. These pro tips which we are sharing will not only help you in promoting your business but also make you a leader of this Christmas shopping marathon. So let’s read them out and make your ecommerce business prepared for holiday season:
1. Be Razor sharp with the placement of your most popular products on the site. Make sure the products which fetched you maximum bucks last holiday are prominently placed on the page
Use Google analytics to analyze which products performed well in the last season. It’s always good to compliment your analytic data with other tools like crazy egg. The heat maps generated by this tool give you a good insight into your user behavior. Another powerful tool for understanding the user behavior is clicktale. If you are running an ad words campaign it’s always good to integrate ad words with analytics and perform an in-depth analysis for the keywords performing well related to the products.
2. Make sure your checkout procedures are working fine and are easy to use
One of the worst scenarios with many new e commerce sites is their alienated checkout process. You have an awesome product. Good pricing and you have done an aggressive marketing research for it but even then you do not have any transactions. Frustrated right? How about you set up a funnel in analytic from the product page till the checkout page and see where does the fault lies.
You will realize that you have to change your checkout process. Take time to check whether your shopping cart and check out procedures are working well with all commonly used browsers. Nothing can be worst then losing a consumer because of time-consuming checkout procedure.
3. Craft your product description and data more appealing
Description of the products should be positive and accurate. The products should look more attractive.
4. Let your website flirt with your customers with creative graphic designs for Christmas
Spread the spirit of Christmas by adding some graphical effects to your website. This will make your portal more attractive. It should be done in advance. Better start early may be from mid of November. In order to sure that the Christmas theme is attracting users you can set up an experiment in Google Analytic.
How about if you give a try to multi variate or A/B testing? Just make sure that you have at least a month of time for conducting it as it’s always good to set up this experiment and wait for 2 weeks before you jump on any conclusion.
5. Make hilarious and crispy holiday offers on your social media channels
Are you offering special discounts and packages on Christmas? Do write about them on your social media channels.
6. Make product navigation more easy to festive shoppers
Organize your products according to specific categories like, “gift for kids”, “gifts for her”, “gifts for him”. Product management is very crucial to get more conversions.
7. Your landing pages should be effective and properly optimized
It is good that you are running marketing campaign for specific product categories but make sure all the landing pages are optimized well because at the end an effective and easily accessible page has the ability to turn a visitor into consumer. In order to increase the effectiveness of your landing pages go for a content drill down in analytics. If you are an analytic pro how about giving a shot to InPage Analytic. Trust us it really helps in making your landing pages a better place for your customer.
8. Tease your competitors with unique offers
And that “unique” can be a gift wrapping service or any other special inexpensive gift you are offering on a purchase of certain items. Go for a range of options to order from your store. Options like order by phone or by fax at times will defeat your competitors in their game.
9. Market your business with custom printed gift packages
Your company logo, contact detail and a short massage should be printed on the gift boxes you are using for shipping the goods. Put a thank you card inside every box.
10. Feature your shipping information and return policies clearly on product page
Shipping and return policies are the things most of the consumers searching for. By adding them on product page you’ll be able to answer so many questions of your buyers.
Everyone loves surprises and greeting so don’t forget to email holiday greeting cards to your buyers or you can simply SMS them. This will add glimpse of joy and make a positive image of your business in the mind of consumers.
Go for an email campaign. You can easily get the data for your potential clients. Use this data to make most out of your market. Merry Christmas.
Have you ever wondered what’s an e-commerce bizarre is all about? How it can get you more bucks from Uncle Sam? Is it affordable to set up an online store? Perplexed! These are the nightmares which give sleepless nights to most of the business owners planning to enter the game of e-commerce.
Let’s start our discussions with a lucid definition of ecommerce, from Wikipedia,
”Electronic commerce, commonly known as e-commerce or ecommerce, is a type of industry where the buying and selling of products or services is conducted over electronic systems such as the Internet and other computer networks.”
An ecommerce website is a platform where any product or service can be bought or sold to a large set of audience. It’s like a single roof under which buyers and sellers interact with each other. Most of the people these days prefer shopping online because of its wider reach and accessibility. With the help of an e-store you can easily outreach a good number of customers. Setting up an online store or e-shop requires an expert assistance. As these experts and ecommerce website developers have hands on expertise on the latest tools and techniques required to build an effective ecommerce portal. An experienced web developer can create an ecommerce website just the way you want; you can choose appropriate color schemes and functionalities you need.
You should never get confused between an ecommerce website and an ordinary website. An ordinary website provides you information about the specific products or services without any way for transaction whereas an ecommerce website offers you the same and more than that. It is just like a virtual market that serves the purpose of buying and selling of the goods. All the big brands have already set up their online stores and are targeting a very good number of buyers.
The irony with e-commerce market is that not every online store becomes a success because setting up an online store is just the tip of the ice berg. The success of your online store depends on many more things such as design of your website, internet marketing campaign, niche you are targeting, speed and accessibility of your e-shop and so on. I am not saying that it is hard to get success with your online store or you have to learn new tactics to make your online store a success. You can just consult an experienced internet marketing service provider like KOL Limited to increase the online appearance of your business.
KOL Limited is a trustworthy name when it comes to superior quality ecommerce website development and SEO solutions. The experts at KOL Limited are well versed with latest techniques and tactics which can help your business to get good amount of visitors. More number of visitors means more number of hits and this hit counter leads your towards more number of online conversions.
Ecommerce has become a necessary tool for every kind of business. So, start thinking out of the box, explore new opportunities, increase your customer database, and contact KOL Limited to attain new heights for your business.