First there was E-commerce then M-commerce now there is T-commerce.
What is a Tablet? A portable personal computer which has touch screen features a technological notebook that allows you to be mobile.
Tablet commerce, also known as T-commerce, has been on a rise since October this year. Research shows that T- commerce has been rising steadily amongst shoppers online these last few months and that nearly over 50% of device sales are from the tablet. When talking about T-commerce we are not talking about apps for I pads, we are talking about specially developed websites for the Tablet. These websites are compatible to Tablets still having the look and design of a website. One company that has focused on T-commerce has been Amazon. As Amazon has been concentrating on their T-commerce website and now offer 2 applications there has been an increase in their sales through M-commerce. Customers who are shopping on T-commerce sites are mostly visiting and buying from Amazon. As many companies are still trying to catch up with M -commerce and Applications for both mobiles and tablets there has not been much competition for Amazon regarding T commerce hence there huge share of sales within the tablet market. With the variety of tablets on offer now and recent studies it shows that T-commerce and the rapid increase in sales in recent months will not be a short term affair. Unlike the E-commerce, T-commerce does not track the traffic from clicks but instead smudges and swipes. So why are people using tablets more than their mobile?
Firstly it is portable, user-friendly and a lighter version of the laptop. Who wants to constantly take out their laptop out to purchase products and wait for it to load up when they can take out their tablet swiftly from their bag.
Shoppers still hesitate when shopping on M-commerce, fearing it is not safe and their details can be hacked into. Even though this is not the case and M-commerce is a secured way of shopping, shoppers still tend to find tablets safer to shop online.
Customers can buy instantly on their Ipad while they are on the bus, car etc. It is more mobile than other devices. They no longer have to wait until they are near a computer, making shopping more efficient.
There is a variety of activities customers can do on the tablet compared to using a mobile, reading, browsing, working, use apps, shopping the list continues. You can do these activities to some extent on a mobile but it is not the same experience and is far less enjoyable.
Recent studies showed those who own all devices preferred shopping on the tablet due to the efficiency and engaging experience. Customers find it more engaging using the tablet as they are able to see products more clearly compared to their mobile phones.
What does the future hold for T-commerce
Retailers are now looking into getting T-commerce websites developed, not just apps but more user friendly websites. It is said that within the next four years, tablets will be a huge hit amongst everyone and that 1 in 5 will be using a tablet. It has also been stated that T-commerce will overshadow computer sales within the following years.
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In a previous article we have stated the importance of web design and what features a good web design should have. This article focuses on the reasons why you need to constantly change the website design and content. Many believe that updating the homepage is not important however it can really impact the amount of customers and sales you could potentially have.
It is important for those who own a website for their business to constantly update their home page this can be done through a number of ways
Adding promotional banners
Changing the main images
Changing the colour
The above can make a difference on the appearance and can make it look fresh and up to date. You do not by any means need to redesign the whole website very month but we do advise every 6 months this means homepage and inner page theme. Reasons to update your website, Reputation An online store should be seen similarly to a physical store the home page is like a shop window, if you have the same products in the shop window it can start looking old and gives the wrong reputation for your company. However, if you are constantly updating your homepage your business looks busy with new stock and up to date with the new seasons.
Repeat customers Many of your customers after purchasing or viewing your website will come back to view your new collections, as discussed if it is similar stuff they would imply that you do not have a new collection and bounce back just after visiting the home page. If it is changing constantly many customers will keep visiting your website.
Fresh and up to date Information If you have a new collection or services it is vital for you to show this on your homepage. This will attract customers and think you are up to date. Many big companies update their homepage fortnightly showcasing different collections and promotions they may have running. Information is fresh for the customer and they can keep up to date with your business. This should also be done in the blog section of your website if you have one. Constantly updating it will allow customers to follow your company with what you are doing, selling or providing.
Evolving Business It shows that your business is evolving and that you are growing by having new stock and information.It also implies you are the industry experts if your content is changing and you are constantly up to date.It looks like your business is busy and in demand.
Effects on SEO As discussed in a previous blog post if you are doing SEO for your website it is important to constantly update the content on your website this helps Google to crawl the site and will give you a better Page Rank with Google.
Increase sales and customers The most important reasons are to bring customers and sales to your business.If you do the above then you should be able to bring more customers on your website.It is important that your website does not look outdated over time this can as a result make many potential customers be put off by what you provide without even looking at the products or services.
Changes to content on the website and small changes on the homepage are not costly. Slight changes like this by constantly changing the banner can make a huge difference to the perception of your website. Homepage redesign twice yearly is also not breaking the bank but it is important to do as you want your website to look current with the latest web design trends.