Contact Us020 3371 0101

User satisfaction increases sales on websites

According to the E-tailers satisfaction index, the results show that E-tailers are pleasing their customer more than ever. So what does this mean? If customers are satisfied with the e-shop they are more likely to purchase, helping increase sales for the company.

As we know, Ecommerce has grown significantly in the last ten years and slowly there have been improvement to keep customers satisfied whilst shopping online. E-tailers are beginning to understand the importance of customer satisfaction browsing websites to their sales. The need to please customers is significant growing.  E-tailers have started implementing a range of activities to ensure customer’s satisfaction is met.

The foundation of customer satisfaction is to help improve users experience on the website, making it more enjoyable and easy. With the data from the satisfaction index showing 36 out of 100 websites being exceptional this is a huge increase in previous years. It is important for business to not only have a good product but to have a powerful website. Thus meaning a visually engaging website that is powerful and user-friendly allowing customers to shop at ease without getting lost.

As ecommerce is growing significantly, web presence for business has become increasingly important. Businesses have now been listening to customers’ demands and looking at competition to ensure their website is more powerful.

There are several important aspects to consider when enhancing the user experience on the website.

1)      Navigation

2)      Accessibility – ease to shop online

3)      Product description to be concise and informative.

4)      Quick and easy purchase

5)      Clearly displayed information

The above may be obvious but it is shocking to see how many websites can fail in this area. There are some functionalities that have played a huge part in customer satisfaction for example reviews, having the ability to comment or give a rating on products help customers feel secure purchasing or allows them to feel comfortable expressing their views.

The Key factor on customer satisfaction is if customers enjoy browsing on your website they will be happy to come and visit again and give you repeat business.

Online retailers are using technology that will enhance users’ experience. That helps facilitate the experience further. Businesses are also improving the products ensuring that it is marketed correctly and developed to the best standards.

There is no surprise to find that the big ecommerce giants Amazon were number one in the satisfaction-rating list. Amazon beat all the competitors for best retail with a score of 89 a highly competitive score. This score may not be followed by consumers but it is still important for E-taliers to understand how they can improve their customer satisfaction on their website. By looking at Amazon it is clear why they have beaten many websites, they tick all the above-mentioned factors.

A key line to remember is that efficiency and accessibility is important when it comes to online shopping.

There are many other factors that contribute to customer satisfaction

·         Security

·         Powerful designs

·         Regulations

·         Marketing

By using a combination of the above, you will be on the right path for increasing customers experience and satisfaction on your website.

If you would like more information, you should contact us for Ecommerce consultancy. This service allows you to find in-depth analysis of your website and suggestions on specific areas that may need to be changed or improved. The aim of the consultancy is to help your business grow online and keep customer satisfaction on a high.

For more information either email us your requirements or call us today

A great Web Development Company is the secret behind successful businesses online!

The internet today has grown to such proportions that it practically rules our life. In fact everything, from foods to fashion has been touched by it. The maximum impact it has had is on businesses. Anything, be it service or products can now be sold online. The credit for this goes to the endless marketing potential it carries.

Online marketing differs from the offline one, rather than going to people, you need to pull them to you. That’s why marketing tools like SEO play an important role.

A Web development company is one which provides you with the product and the allied services like SEO. Such companies are present all over the world and work on individual business websites. These websites are also designed keeping demography and specific needs in mind. An SEO company London, works on requirements of customers from UK or London, understanding its strategies and concepts well.

With the internet charting hitherto unknown paths, the growth of such businesses and their tools of marketing will continue to see an exponential growth in the future.

KICK-START YOUR NEW WEBSITE!

There are few things that you do immediately with a website gone online. You would like to make it prominently visible to your audience and gather response from it. You would like it to lead your branding propositions. Most importantly you’d like it to generate leads for your business.

Well that’s something that requires a proper planning and expert handling by your web development company. When you are trying to approach your target audience against a global online competition it needs a proper analysis of your business type, the profile, product line-up, limitations, strengths and other entities that represents your worth.

All this goes-in while considering a plan for online marketing of your business. The SEO strategy and its implementation decide how effective it’s going to be.

Only if all your things are in a proper order and on schedule you get better results. SEO Company London provides you with that much needed extra edge in making your online endeavours successful.

GETTING A WEB-DO

Everything that you can see in your everyday life is all webbed now-a-days. Every commercial activity you do from buying, selling, fetching status, getting quotations, best deals to acquiring any information that you need for anything can be easily obtained via the web.

We all are influenced and associated with websites invariably. We need them for details, deliberations and deliverables in the modern day communication system.  All businesses rely on the grand network of networks for almost everything they do today.

No matter what business you are in, you need to drape it up in different attires, web offers today. That only makes your business alive and civilized, as what is perceived by many today. Your prospective customers are the first one to ask you about your website. They need it to know whether you are with time, how authentic you are and have you got any plans for future. Getting a web do by a good web development company is the best way you can get for your business braced with.

THE IMPORTANCE OF SMO FOR YOUR BUSINESS.

As online marketing specialists we understand the importance of social media to brands and companies. With it being Social Media Week, this article outlines the importance of Social Media Optimisation and some basic tips to help your brand/company.

Social media networking is growing and it is more important than ever to have your brand/company on social networking platforms. Social Media Optimisation is an effective marketing solution to get your brand out there directly to the customer allowing them to engage with you. Being in direct contact with customers and potential customers allows them to feel you are accessible and allows them to be in the loop about your company and industry.

The importance of SMO for your business.

As the internet is constantly developing it is important to understand the needs of the consumers. By having a presence on social media platforms, you can see customer’s thoughts and opinions about your company /brand. It is not only good for market research but a great of getting your brand out there to these consumers and understands their needs and thoughts and what you might be missing out on. By doing SMO you have the ability to capitalise on the traffic that will come to your online store; SMO can bring in more targeted traffic if done effectively.  SEO and SMO coincide with one another and if one has a good marketing budget it is always important to undertake a full SMO campaign. The SMO will have a detailed outline of the strategy you will implement who your target audience is what the purpose if of you SMO campaign and also what your expecting to achieve out of this.

By doing SEO and SMO you are getting traffic from various routes helping with brand awareness and potential sales. Social media platforms are ever growing, the most used are You Tube, Facebook Twitter, Google + and Linked In. Blogging is also a great way of networking and good for SEO content. 

Tips and Tricks
Facebook; 
Welcome page, this will entice users to come and visit your Facebook page by having a powerful welcome page, explaining who you are and giving off the correct brand image for your company.
You can Link your online store to your Facebook page. There are many applications that help get your homepage and website on your Facebook page.

Twitter;
Make it short and concise
Do not make it repetitive
Tweet several times a day

All Social Media platforms;
Quantity and quality of content. Constantly update your social media accounts with the correct content, provide users with fresh information about your company and industry, this will allow them to know more about your business.
Remember who you are targeting. Make content relevant to these customers and users.
Get your brand out there. Add social media icons to your website, email signatures, newsletter etc. the more people see it the more people will find you the more they can share with other friends and users.
Share links, articles, information about your company and industry.

FILL IN THE FORM BELOW AND WE WILL GET BACK TO YOU VERY SHORTLY.

Name
Company
Email
Phone
 
get a quote