Marketing is the need of the hour. Every business flourishes on the basis of its customer base and the customers come to a business only because of efficient marketing. Marketers try so many strategies to make their websites and businesses popular. While marketing is an important parameter, there are some other strategies too that help a business acquire and maintain the customers.
The advent of e-commerce has taken online shopping to a new dimension altogether. As per global survey reports, it has been found that more and more numbers of people carrying out their online shopping via the mobile device. Mobile internet usage has increased by almost 70% over the past few years. During Holidays and festive times, there is immense surge in mobile ecommerce traffic.
The e-commerce industry is growing and developing by leaps and bounds. Companies and brands are taking their business online and gaining extensively from the digital presence. With the rise of innumerable online stores, shopping has become a completely new ball game altogether. People have become more conscious and before buying a product they read reviews of the product and seller and then take decision.
According to a report by Marketing Metrics, the probability of being able to sell a product to a new customer lies between 5% and 20%. However, this rate can shoot up to as much as 60-70% if you are trying to resell – sell products/services to existing customers. Customer loyalty thus isn’t just a buzzword but a crucial tool towards business success.
Ecommerce is a blooming industry today as people can shop for things by sitting from the comforts of their own homes. Many companies are offering ecommerce solutions to customers for varying needs and have become successful as well. But this business mode also needs proper marketing so that it reaches out to more numbers of people turning them into customers on the long run.