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Social SEO – A new definition of web marketing

Social SEO is a new and crucial concept in SEO these days to stay ahead in the business. The main ingredients of this type of SEO are social networking websites. The top search engines today are smart enough and give more weight on those SEO activities that are out of the box (must be white hat). A video or an Infographic that goes viral through various social platforms looks good in the eyes of search engine and will get extra benefits for sure.

Few ways to enhance your Social SEO:

  • Always include brand name in the posts you share

It will be beneficial to include your business name in the posts shared on social networking sites. It helps with online reputation management and also branded posts will help the search engines associate your name with your other keyword posts.

  • Always include links to your social media profiles on your website

This is to help search engines associate your profiles with your business. Use your keywords on your social media posts and this will help pages on your website to rank for those very keywords in the search results.

  • Choose right Social Media Platform

There are over 200 social media networks available on internet today. It is not required to have a business profile on each of them. Not every social media network is beneficial for your business or brand. Lots of traffic is pointless if the traffic does not convert. People or communities that might be interested in what your brand offers will be truly beneficial.

Google +

If you want to get ranked on Google, one of the most obvious things to do is to set up a business profile on Google +. Google rewards businesses that make the effort to stay active it is definitely a worthwhile investment.

Tweet Your Posts

Twitter offers multiple benefits. It helps in fast indexing of your posts or tweets and also there is no other way to get rapid indexing than tweeting your stuff soon after you publish.

Google plus, Your new business partner

Google + has emerged as a new playground for search marketers and business owners to play the game known as “BUSINESS”. It offers a wide range of opportunities to business owners to get engage with their customers and improve their business’s social circle. It is a new way of promoting a business as the business profiles on Google + are like business centers where owners can work to fetch more potential prospects without spending a penny as this great opportunity provided by search giant Google is free of cost.

What are the advantages of creating a business profile on Google plus?

·         As the feature is owned by Google so it is obvious that a business associated with the Google plus profile is directly associated with Google somewhere. In return it is expected to receive some perks in Google rankings.

·         There are already millions of users active on Google plus and still increasing every day. So your business will get a ready market to showcase your products or offers in front of masses. This profile will increase your customer base for sure as there are several methods through which you can promote your business.

·         You can get involved with a huge community of users and create your social circle. The best option is to create a video hangout where one can interact with many users at a time. Google hangout service is like a conference call or a webinar where users can share thoughts and ideas with each other. It gives a great opportunity to business owners to promote their services.

·         Sharing your products and services is the best strategy to promote a brand. Google + profile provide you an opportunity to share your products, services, blogs, news, content, experiences, thoughts, etc. with public. Once you have shared your post people will love it share it further or like it by clicking on a small button known as +1. Same as we have like button in Facebook, Google has +1 button. The more +1’s your post have the more it is loved by users.

·         It also gives an opportunity to link your other social profiles or websites with your Google + profile. For example, if you have a business website and a Facebook profile, you can add these in your Google profile. People will get aware about your website and other social profiles by seeing your Google profile. Also, it is a great source of high quality genuine back link.

Bonus tip!

Encourage your employees and other references to create a personal Google plus profile and share and like your business profile to increase its visibility. These profiles will help your shared content to increase +1’s and share it further. In all, these profiles will grow your circle.

Twitter is becoming essential for Retailers

Twitter is one of the most effective communication tools for many retailers to connect with their customers and prospective customers.

When you invest some time into Twitter, you will see the benefits it has to your online store. You are promoting your company through channels and connecting with people with the same interests, but also you are opening up your profile to millions of people crawling certain items you are offering.

Communications are perceived through following and hash-tagging. Hash-tagging is a phrase or topic that start with a # followed by what you want to promote. For example, we are an online marketing company so we would want to promote that in the following way, #OnlineMarketing. That way anyone searching for a company who specialise in this subject will be drawn to our twitter page and so on.

Twitter forms bonds with your customers as you are approaching them on a more personal level, which is where the term ‘follow’ comes into play. When you follow someone on Twitter you then become linked to their profile, so you will see all their updates and tweets on a regular basis in your live feed. If you have more followers, it means in a manner of speaking, you have a ‘Fan base’ for what you are advertising.

You can reach out to your followers and create personal relationships in which you are kept updated. For instance, the development of a project you created for them, in our case a website. You can broadcast tweets, to then gain a backlink to where it originated causing more traffic to view certain pages and articles of people or companies you are interested in, almost like word of mouth between friends.

Create a good profile and keep followers updated regularly. This will then enhance leads and prospects to head over to your websites as they are more likely to buy than other visitors because they have seen a product which has drawn them there.

SEO and SMO is what it takes to crack the World Wide Web

The worldwide web is drawing millions and trillions of online surfers and shoppers. Last year alone £78 billion was the estimated value of the UK’s online retail market in 2012 and with it setting such a high barrier you would think it had reached its max, but 2013 is set to increase massively.

Whether it is just to check their emails or to purchase a ticket, the average consumer will also browse other sites and be distracted. Usually whilst checking Social media sites all users of the web are more intrigued to see what companies friends have used when purchasing the odd item on line. This is referred to as SMO- social media optimisation.

The main way we select the websites we chose to go on is through Search engines such as Google, which is why Search Engine optimization (SEO) is a massive part of online marketing. Most folks type in what they need the search engine to provide, for example dresses and it will show you the top ranked dress websites that are most visited. That then results in more hits and conversion for the results, which appear naturally it will mainly be for the sites on the first page.

How do you get onto to the first page of results?

Well certainly, there is a flaw to it being that simple to make your website on the first page and that is everyone else wants to be there too. The competition is very strong when contending to get the high spots and most companies decide to hire companies like ourselves to complete the SEO process for them. It is hard to know who to trust in this industry, as there are many cowboys, which is why you should always go by a company’s portfolio.

KOL Limited has helped direct traffic to our customers’ sites resulting in more hits and online conversions for them in several industries. Therefore, no matter what your site sells we have the perfect SEO campaign waiting for you.

Facebook Graph Search – The third pillar

Facebook has launched a new feature (still in beta version) “Graph Search” on 15th January 2013 to allow users to filter through the posts, images, messages in a way that will transform complete user experience of using social networking sites, as claimed by company’s founder Mark Zuckerberg it is the third pillar of Facebook after timeline and news feed. Zuckerberg added that their new product is a completely new way for people to get information according to their search queries. The functionality is designed initially to let users to search four categories; people, images, interests and places, and this search will expand in coming days.

Initially the dynamics of Graph search involves answers to very specific queries like “Who are my friends in London?”, “photos of my friends taken in amusement parks”, “people who like cycling and from my home town” etc. It allows us to use natural language terms to quickly search through all the people, places, images listed in your network. Other information for a particular query will be delivered through Bing search engine which has a partnership with Facebook.

We all know size and influence of Facebook is huge, and industry experts claims that, this step of the company will be a threat to search leader Google and other social sharing sites such as Yelp. It is important to note that Facebook will not rely on back links or any other metric related to traditional search engines algorithms. It integrates the data from its own social circuit and renders results accordingly. For example if a user searches for “Hotels in London”, Google will render the best results according to their own algorithms based on number of back links or website structure. If same query is fired in “Graph Search”, Facebook will integrate data from the user’s social networks and render best results from the user’s network only. However, this is a two way situation for us as end users that what set of results are best for us; results from world wide web or results from our friends recommendations.

The big question revolving around is that users will migrate or change their searching from traditional search engines to “Graph search” which looks more trustworthy than traditional “Googling”. No doubt this is just the budding age for Facebook; it has to move a long way to capture the market.

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