Gone are the days when a keyword rich content was supposed to get your business to the top of the SERPs and bring you the required traffic. Today, content marketers are looking for original piece of content that presents unique information for end users. You can no more earn clicks through the Google authorship snippets.
Are you scared of Penguin or Panda updates? Well you should not be if you are following a solid content marketing strategy. But how you will craft a content marketing strategy that will expand your reach and increase your customer base and at the same time will work as a shield for your website against Google updates? Here we are going to share the steps which you should follow to create content that will generate sales.
Online reviews and product blogs can help drive sales in a big way. About a decade ago when someone tried to get more information about a product, before buying it from an online shopping portal, he used to rely on the knowledge of close friends or his intuition. However, the word-of-mouth process has thoroughly evolved with the emergence of social networking sites.
With this year fast approaching the end, there are a lot of things which we can learn from the events which have taken place till now. Every time you start to ease upon your quest for being the best in this ever dynamic field of digital marketing you realize that there is something new already unfolding which if ignored can have serious consequences on your business.
With giving a pause to all the rumors fired since last few months, Google on 20th May 2014 officially announced the roll out of yet another Panda update termed as Panda 4.0. Surprisingly Matt Cutts personally tweeted about its confirmation in the backdrop of the fact that very recently Google officially stated that it would not be making any Read More