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LOOKING BACK AT 2011

2011 has come and gone and much has happened over the past year. We bring you the top digital news of this year;

Launch of Google +
Google plus became the latest rival to Facebook this year launching its own social networking platform, Google plus.  Facebook and no real rival and was leaps and bounds ahead of any other social networking site. Google plus which follows a similar network is more current and fresh. Google plus is continuing to grow strong constantly introducing new ideas and features.  

A successful year at Apple
Earlier this year we saw the launch of iPad 2. Over 15 million I pads were sold making them have over 80 per cent of the tablet market share. iPad a somewhat portable computer has bought a whole new world into computing.
IPhone 4s launched this year having features including; a dual core A5 chip which has more power than previous IPhones, 8mp camera and shoots 1080p hd video and siri, a device which answers any of your questions.  It also has iOS 5 a mobile operating system which is more advanced, built in applications and is faster.

Tablet Takeover 
With not only Apple introducing their tablet, we saw the endless introductions of new tablets reviling Apple. It has been said that the Tcommerce has been rising steadily this year and has predicted to continue to grow throughout 2012. More people using tablets then their desktop and 1 in 4 people in the US on a tablet. Read more in our article The Rise of Tcommerce

Twitter
Twitter has been the place for news this year, with the unravelling of Saddam Hussain’s death, many found out the latest news on Twitter even before the actual news.

Google and Samsung team up to launch of the Nexus phone
Introduction of the ice cream sandwich was launched in Hong Kong later this year. This was the debut of the latest version of Android. Android is beginning to grow and rival its competitors such as Blackberry and Iphone and has had huge success with their Galaxy range. The ice cream sandwich demonstrates what Andorid is capable off and it seems 2012 has good things in stored for Android.  

Royal wedding breaks live streaming records
Having 4.6 million page views per minute, the royal wedding has been one of the biggest news worldwide, this year to be streamed.

Changes in Facebook
Facebook later this year announced some drastic changes to its current format.  It was seen to be outdated and it was time for a fresh new concept to be bought in to the social networking site. This was due to the rise in competition that had been launching fresher ideas. This is exactly what Facebook did in recent weeks, they have implemented the changes to the timeline, one of the most distinctive features on Facebook and many more changes are soon to be introduced in 2012.

Steve Jobs demise
Steve Jobs, co-founder of Apple, sadly passed away on October 5th 2011. Combating cancer for several years he later died from a cardiac arrest. Steve Jobs will always be remembered for his work at Apple. He became SEO of Apple in 2000 and even though can be liked with his work at Pixar and NeXT computer his work with Apple revolutionised the world of computing and mobiles.

CHANGES TO GOOGLE SEARCH ALGORITHM

Have you typed a query in Google and got a post/article which was dated months back and even sometimes years back that was neither relevant nor up to date? Well that is set to change, with Google constantly evolving and making changes to be the leading Search engine in the world it will now make changes to their search algorithm to ensure they no longer give stale results. The current changes will allow valuable information for us easier to access and the information is more current. With a number of social media platforms available to get the most up to date news and information Google needed to make changes to ensure they were at the level of their competitors.

Google have revived their current search algorithm to ensure searches are more up to date and timely. Google have made one of the biggest changes which is supposed to affect at least 35 per cent of all searches. Google has been challenged by various other companies to get the most updated results as many are now turning to Twitter. Google saw how they needed to improve to beat rivals. Google has in recent years attempted to get real time searches but there had been no major improvement to show for.

Two thirds of searches are still on Google however people turn to Facebook and twitter for upcoming events, latest scores etc. Google is great to view archived websites. However the main problem was inadequate articles were being floated around linking with popular search queries as a result there were a number of low quality websites dominating search engines. With the change made in February this gave more high quality websites greater standing which led to better results. The changes will now show minute by minute news stories unfolding also fresh results which are updated and more current. Using technology that was built last year they have a web indexing system which crawls websites quicker and updates the index regularly, they will also add Google plus posts to add to their fresh content.
These changes will not only get the most current information but be able to differentiate the different types of content and usefulness to queries even if written months ago. Meaning for us we can get fresh content and also useful information related to our queries.

BLACKBERRY BLACKOUT

As you are aware in recent days the smartphone, Blackberry has had a few glitches with their internet. Customers who own the smart phone saw a three day blackout with their internet services, meaning no access to BBM, e-mail, applications and the internet. However, texts and calls were working normally. The services have now been restored as normal. The areas affected were, Europe, Middle East, Brazil, Africa, India and Argentina.

Where?
RIM, the Canadian company behind the smartphone blackberry brand, has their European headquarters based in slough which was assumed where the start of the problems occurred. The actual point where the network was down has not been confirmed. It was known that cooperate companies were not hit during the problem and only consumers as they have two separate infrastructures. 

Public Outrage
The blackout earlier this week caused a public outrage many expressing their views through social media network, Twitter. Customers were not happy with the lack of news regarding what was happening and a specific date of when all functions would be resumed as normal. This led to more anger as RIM chief said functions were now normal and a few hours later the problem occurred again. 

Blackberry VS IPhone
As known in recent months Blackberry has been criticised and have seen their competitors Apple I phone increase sales and market share. It can be common for these faults to occur for a few hours however, three days seems quite a long period. Many consumers have stated they will now turn to the rival IPhone which doesn’t look good for Blackberry. However, a commentator on the subject stated that loyal customers will not look for alternatives due to a few glitches.

Mobile Phone Applications

The internet and mobile world is constantly evolving. Mobile phones have come a long way since the early days; and many constantly use their smart phones instead of computers.

Many businesses and companies who have made a strong online presence and conquered Social Media are constantly looking for ways to engage with their customers to beat competition and create more opportunities to grow as a business.
If you are an established business and are seeking ways to grow mobile phone applications would be the next step. Mobile commerce is a growing industry and there has been a huge increase in sales from I phone applications that are available. There are over 400,000 applications available on I phone which hundreds of thousands of people download every day as it makes shopping easy and accessible where ever you are.

KOL Limited has a large team of experts in all fields. We have a number of features we can develop for your mobile phone application where customers have the ability to access your products and services and keep up to date with the news.
Within the business world implementing mobile strategies is next on the agenda. Many concentrate on mobile phone applications; below is a list of reason why you should have a mobile phone application for your business.

Why have a mobile phone application for your business.

• User Friendly
Mobile phone applications are user-friendly, and easy to navigate without the fuss of having to access the website. In the busy world these days, it’s difficult to find time to go on a laptop and look for what you need, having an application makes it quick and efficient for the busy lifestyle many have.

• Revenue
You have another route to increase your presence to the public and as a result you will see an increase in sales with a small investment of developing an application.

• Marketing and Branding
More brand awareness, having an application gives you more presence.  Brand awareness if what companies strive for.

• Business Growth.
The most important reason is for the growth of the business. As budding entrepreneurs are always seeking ways to grow their business through various ventures and channels. You can establish your brand and see your business grow from a mobile phone application.

Benefits of Pay Per Click Advertising

Pay Per Click (PPC), also called Adwords or sponsored links, is a way to advertise your website at the top of many Search Engines.  Pay Per Click is a million pound industry which is constantly growing as a vast amount of businesses and companies turn to PPC to get quick results.  This article outlines the reasons why businesses should do PPC and also why you should outsource your PPC Campaign.

Why you should do PPC?

1. Increase Traffic
PPC is a great way of getting instant results and sales on your website. It is a more costly affair then Search Engine Optimisation however, as you are gaining more hits and traffic on to your website your sales will increase. as a result. To maximise your traffic on your website we recommend to do PPC alongside your SEO campaign.

2. Return on Investment
As you are getting more targeted traffic on to your website from the specific keywords chosen you will as a result, get quicker return on investment. Many companies do PPC to get quick ROI.

3. Trial
As PPC gets instant results on your website you have the ability to see whether specific keywords are performing or not. If you are a new business online and doing SEO it can take up 5 to 6 months to see tangible results, however if you have PPC alongside your SEO campaign you can change the keywords accordingly. PPC is always good to test out keywords and key phrases, you have the ability to see which keywords are bringing you traffic and sales which can be also used alongside your SEO campaign.

Why you should outsource your PPC Campaign

• PPC needs to be managed properly on a daily basis as changes are constantly occurring and the account manager needs to understand this. In order to make the campaign more efficient you will need to be up to date with the PPC changes the companies are making for example adwords.

• You need to constantly manage the account expenses and the diffferent keywords, this can be time consuming. You need expert advice to help assist you on your PPC campaign as it can be seen as quite daunting doing it alone.

• Outsourcing your PPC campaign is more cost effective as you do not need to pay an annual salary to the individual and when outsourcing the charge is usually a percentage of your budget which helps reduce companies’ costs.

• Lastly many companies like KOL Limited are constantly researching and testing various tools needed for keyword selection for both your PPC and SEO campaigns that will ultimatley help achieve results and allow you to have an effective PPC campiagn which you may not have access to.

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