Contact Us020 3371 0101

SEO BECOMES IMPERATIVE FOR OPTIMUM CONVERSIONS

Now the question is that why SEO is important for getting the best conversions on the website?  A proper Search Engine optimization campaign does not only send targeted traffic to the website but also send the suitable traffic to the suitable page of the website.

Sometimes, people feel that they have a great looking website and they have also been able to get good keyword rankings but what they are not achieving on the website are the sales/conversions.

The reason could be the navigational structure of their website or the architectural issues with the website that is impacting the conversions of the website.

In order to get the best possible conversions one should keep these basic points in mind-:

1) The meta tags of the website is suitable for the kind of products selling on that website. With this the proper targeted traffic will come from the SERP to the suitable website page where visitor will get the information/ products or services he is looking for.

2) The navigational structure of the website has to be very user-friendly and should be able to enhance the user experience. The user must not get lost on the website.

3) The page on which the decision has to be made by the visitor- (whatever the decision be- to shop, to make bookings, to call, to subscribe for the newsletter, to shoot an enquiry etc.) has to properly optimized- in a way that everything is clear to the customer

4) Web analytics is very important to understand the user’s behavior on the website. All the Ecommerce website must have some kind of web analytics integrated so as to understand the bounce backs and page visits etc.

A website has to be built and optimized in a way so that the best possible conversions can be achieved.

TOP TIPS FOR INTERNET SAFETY

With today being Safer Internet Day we are here to promote safety and responsible use on the internet amongst children, young adults and buyers online.  With more people using the internet it is important to stay safe online. Here are our top tips in staying safe online;

Safer buying online

Passwords should be long, have a mix of letters, numbers and symbols when possible

Paying online – use a secure payment gateway when buying online like PayPal, World pay etc.

Manually put your details in, do not allow your browser to save details, for example your billing and card details should be written manually. This is important for data protection.

Encrypt your wireless and let it be password protected

Update your virus protector on your computer and also ensure your firewall is switched on. This limits hackers and viruses to get on to your computer

Ensure you are buying from a legitimate website have a thorough look on the website. Does it have the payment icons at the bottom for example payment gateways such as PayPal. Check the company’s background registered address. If not those check if it is has an SSL certificate or a Veri sign logo and that it is PCI compliant. The website might have one or all of these which can help identify if it is safe to buy online.


Safer for children 

Let your child use a family email address

Do not let children give out there personal details.

Pictures images telephone numbers should not be given out

Let children learn the SMART rule.

Use appropriate security settings on the computer and offer different level of security for your family members.

The minimum age to have a Facebook account is 13.

Keep your password safe

Remember the internet is public and they are strangers.

At KOL Limited we are an ethical company and the websites we build are secure and are bug free, we ensure that our client’s websites have all the safely measures put in place when launching the website. We also believe children and adults should be safe on the internet when browsing, networking or shopping.

LOOKING BACK AT 2011

2011 has come and gone and much has happened over the past year. We bring you the top digital news of this year;

Launch of Google +
Google plus became the latest rival to Facebook this year launching its own social networking platform, Google plus.  Facebook and no real rival and was leaps and bounds ahead of any other social networking site. Google plus which follows a similar network is more current and fresh. Google plus is continuing to grow strong constantly introducing new ideas and features.  

A successful year at Apple
Earlier this year we saw the launch of iPad 2. Over 15 million I pads were sold making them have over 80 per cent of the tablet market share. iPad a somewhat portable computer has bought a whole new world into computing.
IPhone 4s launched this year having features including; a dual core A5 chip which has more power than previous IPhones, 8mp camera and shoots 1080p hd video and siri, a device which answers any of your questions.  It also has iOS 5 a mobile operating system which is more advanced, built in applications and is faster.

Tablet Takeover 
With not only Apple introducing their tablet, we saw the endless introductions of new tablets reviling Apple. It has been said that the Tcommerce has been rising steadily this year and has predicted to continue to grow throughout 2012. More people using tablets then their desktop and 1 in 4 people in the US on a tablet. Read more in our article The Rise of Tcommerce

Twitter
Twitter has been the place for news this year, with the unravelling of Saddam Hussain’s death, many found out the latest news on Twitter even before the actual news.

Google and Samsung team up to launch of the Nexus phone
Introduction of the ice cream sandwich was launched in Hong Kong later this year. This was the debut of the latest version of Android. Android is beginning to grow and rival its competitors such as Blackberry and Iphone and has had huge success with their Galaxy range. The ice cream sandwich demonstrates what Andorid is capable off and it seems 2012 has good things in stored for Android.  

Royal wedding breaks live streaming records
Having 4.6 million page views per minute, the royal wedding has been one of the biggest news worldwide, this year to be streamed.

Changes in Facebook
Facebook later this year announced some drastic changes to its current format.  It was seen to be outdated and it was time for a fresh new concept to be bought in to the social networking site. This was due to the rise in competition that had been launching fresher ideas. This is exactly what Facebook did in recent weeks, they have implemented the changes to the timeline, one of the most distinctive features on Facebook and many more changes are soon to be introduced in 2012.

Steve Jobs demise
Steve Jobs, co-founder of Apple, sadly passed away on October 5th 2011. Combating cancer for several years he later died from a cardiac arrest. Steve Jobs will always be remembered for his work at Apple. He became SEO of Apple in 2000 and even though can be liked with his work at Pixar and NeXT computer his work with Apple revolutionised the world of computing and mobiles.

CHANGES TO GOOGLE SEARCH ALGORITHM

Have you typed a query in Google and got a post/article which was dated months back and even sometimes years back that was neither relevant nor up to date? Well that is set to change, with Google constantly evolving and making changes to be the leading Search engine in the world it will now make changes to their search algorithm to ensure they no longer give stale results. The current changes will allow valuable information for us easier to access and the information is more current. With a number of social media platforms available to get the most up to date news and information Google needed to make changes to ensure they were at the level of their competitors.

Google have revived their current search algorithm to ensure searches are more up to date and timely. Google have made one of the biggest changes which is supposed to affect at least 35 per cent of all searches. Google has been challenged by various other companies to get the most updated results as many are now turning to Twitter. Google saw how they needed to improve to beat rivals. Google has in recent years attempted to get real time searches but there had been no major improvement to show for.

Two thirds of searches are still on Google however people turn to Facebook and twitter for upcoming events, latest scores etc. Google is great to view archived websites. However the main problem was inadequate articles were being floated around linking with popular search queries as a result there were a number of low quality websites dominating search engines. With the change made in February this gave more high quality websites greater standing which led to better results. The changes will now show minute by minute news stories unfolding also fresh results which are updated and more current. Using technology that was built last year they have a web indexing system which crawls websites quicker and updates the index regularly, they will also add Google plus posts to add to their fresh content.
These changes will not only get the most current information but be able to differentiate the different types of content and usefulness to queries even if written months ago. Meaning for us we can get fresh content and also useful information related to our queries.

BLACKBERRY BLACKOUT

As you are aware in recent days the smartphone, Blackberry has had a few glitches with their internet. Customers who own the smart phone saw a three day blackout with their internet services, meaning no access to BBM, e-mail, applications and the internet. However, texts and calls were working normally. The services have now been restored as normal. The areas affected were, Europe, Middle East, Brazil, Africa, India and Argentina.

Where?
RIM, the Canadian company behind the smartphone blackberry brand, has their European headquarters based in slough which was assumed where the start of the problems occurred. The actual point where the network was down has not been confirmed. It was known that cooperate companies were not hit during the problem and only consumers as they have two separate infrastructures. 

Public Outrage
The blackout earlier this week caused a public outrage many expressing their views through social media network, Twitter. Customers were not happy with the lack of news regarding what was happening and a specific date of when all functions would be resumed as normal. This led to more anger as RIM chief said functions were now normal and a few hours later the problem occurred again. 

Blackberry VS IPhone
As known in recent months Blackberry has been criticised and have seen their competitors Apple I phone increase sales and market share. It can be common for these faults to occur for a few hours however, three days seems quite a long period. Many consumers have stated they will now turn to the rival IPhone which doesn’t look good for Blackberry. However, a commentator on the subject stated that loyal customers will not look for alternatives due to a few glitches.

FILL IN THE FORM BELOW AND WE WILL GET BACK TO YOU VERY SHORTLY.

Name
Company
Email
Phone
 
get a quote