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THE IMPORTANCE OF RELEVANT & INFORMATIVE CONTENT ON THE WEBSITE

We all know that it is extremely important to have good/informative content on the website. When it comes to getting the website crawled & ranked by search engines, content has now become a key factor especially after penguin & panda updates.

So having good content on a website has become a very important factor but at the same time, it is imperative not to inject many keywords (keywords stuffing) and not to have a focus to write the content for search engine spiders. One must always have a meaningful content on the website so that it can be liked by the visitors of the website and search engines will definitely give credit for the same.

Good content on the website will also hold the visitor for a longer time as well & will cut down on the bounce back rates. If the bounce rate of your website is low, search engines appreciate that and rank your website higher in importance for a particular search term.

If you have good content on your website, you will get many good PR websites which will want to link back to yours. Also with a powerful content, you can create a very good linking structure within the website as well.

One must never underestimate the importance of informative & relevant content and must always make sure that the content is assessable to both search engines & the users in a way that it is logical and keep both interested.

What makes your website get a maximum online response!

If you have even a little knowledge of online search schema you must know that it’s the regular SEO activities that nails back the searches to the website.

Regular SEO practices include a planned system of interlinking, social bookmarking, regular article submissions, time-to-time digital brand engagement, reputation management, blogging activities and more.

Search results can only be optimized when you find a good SEO company in London to help you guide in your SEO campaign.

You need to get assisted with regular directory submissions and link exchanges with the top Page Ranked sites.

If your SEO campaign is in responsible hands you are sure to have a great exposure in the internet world and easily get your visitors turned into your customers.

If you are finding an SEO Company in UK, get the one that offers you the liberty to choose all the services in modular packages for a better experience of search engine optimization services.

Contact www.kollimited.com for SEO solution that’s made just for you.

GOOGLE PRIVACY POLICY

At the beginning of the month you may have been aware of the introduction of the Google privacy policy. There was much speculation and critics were warning that this could be the start of something unlawful. However, Google has only made things easier and more relevant for its customers.

The global giants got rid of nearly 60 privacy policies and changed it to one privacy policy that was easy to read and understand. This privacy policy would be followed over a range of products and services. The aim was to allow customers to have a more ‘streamlined experience’. The privacy policy is shorter concise and more easy to follow. So why is it being heavily criticised?

There has been much debate about the new privacy policy breaking EU guidelines and in recent days there has been uproar among customers in an attempt to sue Google. So what do these privacy policies consist of and why is there such a controversial debate over it. We have given you a basic understanding of the Google Privacy policy.

First they collect your information, including your browsing history and share this data across its platforms such as blogger. The most controversial aspect to this is they collect customers data, this includes personal data which some find a breach against law.

The aim for this was to get searches more specified to what you would like and relevant to your searches, hence why you would get targeted ads to specific things you may have browsed earlier that day.  This means good business for those advertising and to enhance the users experience by monitoring your habits. Remember they only share it with Google platforms, you have the ability to get more targeted advertisements to your interest saving you time to search. In a nutshell the Google algorithm collects your data and displays useful adverts that may be relevant to you.

SEO BECOMES IMPERATIVE FOR OPTIMUM CONVERSIONS

Now the question is that why SEO is important for getting the best conversions on the website?  A proper Search Engine optimization campaign does not only send targeted traffic to the website but also send the suitable traffic to the suitable page of the website.

Sometimes, people feel that they have a great looking website and they have also been able to get good keyword rankings but what they are not achieving on the website are the sales/conversions.

The reason could be the navigational structure of their website or the architectural issues with the website that is impacting the conversions of the website.

In order to get the best possible conversions one should keep these basic points in mind-:

1) The meta tags of the website is suitable for the kind of products selling on that website. With this the proper targeted traffic will come from the SERP to the suitable website page where visitor will get the information/ products or services he is looking for.

2) The navigational structure of the website has to be very user-friendly and should be able to enhance the user experience. The user must not get lost on the website.

3) The page on which the decision has to be made by the visitor- (whatever the decision be- to shop, to make bookings, to call, to subscribe for the newsletter, to shoot an enquiry etc.) has to properly optimized- in a way that everything is clear to the customer

4) Web analytics is very important to understand the user’s behavior on the website. All the Ecommerce website must have some kind of web analytics integrated so as to understand the bounce backs and page visits etc.

A website has to be built and optimized in a way so that the best possible conversions can be achieved.

TOP TIPS FOR INTERNET SAFETY

With today being Safer Internet Day we are here to promote safety and responsible use on the internet amongst children, young adults and buyers online.  With more people using the internet it is important to stay safe online. Here are our top tips in staying safe online;

Safer buying online

Passwords should be long, have a mix of letters, numbers and symbols when possible

Paying online – use a secure payment gateway when buying online like PayPal, World pay etc.

Manually put your details in, do not allow your browser to save details, for example your billing and card details should be written manually. This is important for data protection.

Encrypt your wireless and let it be password protected

Update your virus protector on your computer and also ensure your firewall is switched on. This limits hackers and viruses to get on to your computer

Ensure you are buying from a legitimate website have a thorough look on the website. Does it have the payment icons at the bottom for example payment gateways such as PayPal. Check the company’s background registered address. If not those check if it is has an SSL certificate or a Veri sign logo and that it is PCI compliant. The website might have one or all of these which can help identify if it is safe to buy online.


Safer for children 

Let your child use a family email address

Do not let children give out there personal details.

Pictures images telephone numbers should not be given out

Let children learn the SMART rule.

Use appropriate security settings on the computer and offer different level of security for your family members.

The minimum age to have a Facebook account is 13.

Keep your password safe

Remember the internet is public and they are strangers.

At KOL Limited we are an ethical company and the websites we build are secure and are bug free, we ensure that our client’s websites have all the safely measures put in place when launching the website. We also believe children and adults should be safe on the internet when browsing, networking or shopping.

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