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Importance of Customer Service Online

When you think of customer service, you might think of the service you receive when entering a store. The service a sales representative offers, ‘hello, can I help you with anything?’ Many of us may ignore this question but we understand that if we need help there is someone who can assist us with our needs.

Those who own an online business need to understand that customer service can also be provided online. Customer service is equally important for online stores, and with the growing understanding of service and sales, customers expect a high standard of service to be provided to them.

When looking at an Ecommerce website, many online stores miss the basic elements of customer service. However, in today’s market it is important to have great customer services, not only for the customer but also for the company.

Loyalty:

Customer service is extremely important for any business online or physical. It allows customers to find what they are looking for, have their questions answered, and feel at ease whilst shopping. This will allow customers to come back shopping for your products, which should be every businesses goal. Customers who receive great services will also mention this to friends and family, a huge pool of potential customers.

Reputation:

High quality of service can help build your reputation amongst your customers. You will stand out from your competitors, and customers will want to come back. Reputation is important to build any business or brand.

Sales

The ultimate goal is to increase sales, and customer service can certainly help this. If you have loyal customers, answer their queries this will lead to sale.

Customer Service for Online stores

The reasons are clean on how it can help a company but how do you provide exceptional customer service online?

1)     Readily available contact information –

It is important to have this information on hand , for example on the header. Therefore, if a customer is looking at a product and is having a problem purchasing they can easily call you.

Have a contact us section, this should have an email address, a contact number, opening times all the relevant information a customer needs to get in contact with you.

2)     Customer feedback

Customer review is a great way of customers to be able to communicate with you about your services and how you can improve your service. This can help build your reputation and customer satisfaction.

3)     Enquiry form

This is a great way of customers to enquire directly with you, without having to go their email outbox.  This is efficient customer service, which can help you address the issues and for your customers to navigate on your website easily.

4)     Chat

An advance option for customer service is to have a live chat option. This allows you to handle the questions directly and quickly. This can drive the sales more quickly and help them if they are having issues on the website. This is  great way of offering exceptional customer service.

5)     FAQ section, informative pages.

This is great for questions that constantly arise, without you having to answer emails or calls which address the same problems. This saves time and is more efficient for the customer as they can have their questions answered quickly.

Clearly label shipping and returns policy so customers understand the policy and charges. It is important to have informative pages such as this so customers can read. This will save you time answering these questions and make it more easy for the customer to purchase.

6)     Social media usage

Customers usually go on social network sites such as Twitter and Facebook to ask questions. This allows you to answer them directly and is a great way of engaging customers. If you offer great service through these platforms, potential customers will be able to see how efficient an friendly your company is which can once again help build reputation and loyalty.

Following this guide, you will be able to offer great customer services to your potential customers.

iPhone application development gaining significant popularity

With growing popularity of smart telephones and the verve of communication, the world has gone crazy after the artificial process dynamics, most commonly known as software and applications.

Appointing its significance in different walks of our lives these smart phone applications touches different facets of business, entertainment, utilities and more.

However, many app segments like Android, Blackberry and Windows find their place in noticeable manner; iPhone finds special mention in the world of mobile phone apps with its wide range and depth of offerings.

iPhone application development made its great contribution to the department by continuously injecting cream-of-the-crop variants of apps for your super hand-held device.

The iPhone app development experts in UK made it much more user-centric and business-oriented with their comprehensive and assertive concepts. This has increasingly been optimistic for different industry verticals and business types to step-up into the world of smart communication and reaches the new-age audience stronger and better.

THE IMPORTANCE OF RELEVANT & INFORMATIVE CONTENT ON THE WEBSITE

We all know that it is extremely important to have good/informative content on the website. When it comes to getting the website crawled & ranked by search engines, content has now become a key factor especially after penguin & panda updates.

So having good content on a website has become a very important factor but at the same time, it is imperative not to inject many keywords (keywords stuffing) and not to have a focus to write the content for search engine spiders. One must always have a meaningful content on the website so that it can be liked by the visitors of the website and search engines will definitely give credit for the same.

Good content on the website will also hold the visitor for a longer time as well & will cut down on the bounce back rates. If the bounce rate of your website is low, search engines appreciate that and rank your website higher in importance for a particular search term.

If you have good content on your website, you will get many good PR websites which will want to link back to yours. Also with a powerful content, you can create a very good linking structure within the website as well.

One must never underestimate the importance of informative & relevant content and must always make sure that the content is assessable to both search engines & the users in a way that it is logical and keep both interested.

What makes your website get a maximum online response!

If you have even a little knowledge of online search schema you must know that it’s the regular SEO activities that nails back the searches to the website.

Regular SEO practices include a planned system of interlinking, social bookmarking, regular article submissions, time-to-time digital brand engagement, reputation management, blogging activities and more.

Search results can only be optimized when you find a good SEO company in London to help you guide in your SEO campaign.

You need to get assisted with regular directory submissions and link exchanges with the top Page Ranked sites.

If your SEO campaign is in responsible hands you are sure to have a great exposure in the internet world and easily get your visitors turned into your customers.

If you are finding an SEO Company in UK, get the one that offers you the liberty to choose all the services in modular packages for a better experience of search engine optimization services.

Contact www.kollimited.com for SEO solution that’s made just for you.

GOOGLE PRIVACY POLICY

At the beginning of the month you may have been aware of the introduction of the Google privacy policy. There was much speculation and critics were warning that this could be the start of something unlawful. However, Google has only made things easier and more relevant for its customers.

The global giants got rid of nearly 60 privacy policies and changed it to one privacy policy that was easy to read and understand. This privacy policy would be followed over a range of products and services. The aim was to allow customers to have a more ‘streamlined experience’. The privacy policy is shorter concise and more easy to follow. So why is it being heavily criticised?

There has been much debate about the new privacy policy breaking EU guidelines and in recent days there has been uproar among customers in an attempt to sue Google. So what do these privacy policies consist of and why is there such a controversial debate over it. We have given you a basic understanding of the Google Privacy policy.

First they collect your information, including your browsing history and share this data across its platforms such as blogger. The most controversial aspect to this is they collect customers data, this includes personal data which some find a breach against law.

The aim for this was to get searches more specified to what you would like and relevant to your searches, hence why you would get targeted ads to specific things you may have browsed earlier that day.  This means good business for those advertising and to enhance the users experience by monitoring your habits. Remember they only share it with Google platforms, you have the ability to get more targeted advertisements to your interest saving you time to search. In a nutshell the Google algorithm collects your data and displays useful adverts that may be relevant to you.

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