Contact Us020 3371 0101

Google Authorship – New age lethal weapon

Today interest in Google Authorship is growing almost as fast as the increase of usage of internet for everyday stuff. It was first introduced in 2011, and allowed content writers or bloggers to integrate their Google + profile with their content across the web. This was introduced by Google with a mindset to associate the content created by a writer to his/her Google+ profile to avoid duplicity. Google understands that if in search results an article or a blog appears with the picture of the writer, users are more prone to click on such results. As it gives a feel of trust to users that the information it will get in the content will be genuine as Google trusts the authenticity of that content piece and showing some rich snippets in the results.

The scenario related to Google Authorship is expanded today as compared to the day it was first introduced. Today Google encourages webmasters to integrate the Google+ profiles of website owners with their websites with an aim to improve the bond of trust with a website. No matter the website is an Ecommerce portal, a brochure website, a Government website, or any other website; it is crucial to improve the trust in the eyes of Google for better performance in terms of search marketing. For doing so, Google Authorship is a new Lethal Weapon to stand out of the league. After all, the ultimate goal of Google is to showcase best possible genuine results to its users and for doing this it is important for webmasters to create some positive authority in front of Google to fetch trust of end users.

Below are some benefits that a website can have by implementing the Google Authorship :-

·         Click through rate is increased greatly as users will be able to see the Google+ profile of the website owner with the profile image as a rich snippet.

·         A bond of trust is developed for your website in the eyes of Google as your Google+ profile is directly linked with your website.

·         Reduces the chances of plagiarism as the content or stuff visible on the website will be solely related to the website owner.

·         Authorship is like a digital signature where a website owner claims that the content or products on my website are original as I have my Google profile associated with my website.

·         The chances of ranking high in search results increases greatly if a website is associated with a Google profile. Google will rank the website with authority high on SERP if a website is associated with the genuine profile.

·         Indexing frequency of the website pages also improves if a valid profile is associated with the website.

So, as a concluding part, we would like to add that things changes, situation changes, technology changes every day; the one who adopt the change wins the game. It is crucial to adopt the latest and advanced technologies to stay ahead.

If you’re not utilizing Google authorship, you’re missing out. Contact KOL Limited if you are still unsure about the benefits and implementation of Google Authorship.

Promote your Business/website in the right way

There are many ways and reasons why people are likely to be looking at your website and the products and services you offer. They may have heard about you personally, been recommended by a friend/relative, or have seen your work/stock featured in a publication or post, the list is endless. However the potential client has heard about you it’s important to ensure that you make them feel comfortable about handing over their hard earned cash for your goods.

The main platforms you have in which you can gain their trust is the social network sites. On the social media route, you can display a review or the number of likes the product has received (in this instance Facebook) and it will most definitely strengthen the chance of a conversion. Setting up a suitable SEO campaign tailored to specific networks is the most beneficial way of reaching out to the customers and maintaining regular communications, keeping them updated with new products ect.

Displaying the correct images/products determines the amount of interest once a customer reaches the website. For you to pick and choose products for your e-commerce site, you ideally are building trust with your shoppers, in the sense of the quality you provide and what they should expect when they look at purchasing one of your items or a service. You need the perfect website which allows you to have that freedom to showcase your brand.

You need to focus on making your brand unique and irreplaceable, so that customers  shop with you rather than any of your competitors, and so that they know the best quality and prices is with you and do not stray for any alternative options. Making the website user friendly, optimised and responsive on all devices is possibly the most important first step to helping you achieve this.

No matter what you are selling, new, old, expensive, on offer, it is imperative that you update your home page and keep it fresh on a regular basis. You can maintain the same design, but reword, extend or highlight the new arrivals/elements in bright and bold creative banners. You can even try repositioning merchandise or targeting special customers in categories, for example, gifts for her/him. If you need to mark merchandise down or offer an outrageous bargain to clear it and bring customers in, then do it without any delay. Even a small sale will lead to that much need brand awareness.

Always consider existing customers before chasing new ones

Keeping your existing customers happy is one of the key elements to your company’s growth. You need to ensure you are providing the customer with a user-friendly website, easy and quick returns policy, and an understanding of the company’s processes and work will ensure that your customers stay happy.

The most common explanation for returns and negative feedback arises when customers’ expectations are not met. A loss of expectation can be developed from merely a poor description of a product, or the allotted wait time as they did not read the shipping process, thoroughly or it was unclear, resorting in, you not meeting their expectations.

Clear and informative product descriptions are most definitely necessary. This portrays the product, and in fact sways judgement, but also, it lets customers build their expectations and helps them to understand what exactly they are ordering. They should always include specific product information such as dimensions, weights, colours, and finish and should include clear images as well as a close ‘zoomed in’ image.

A main error/fault that online retailers commonly make is in the informative page of their websites. A page that best relates is the shipping process page. Customers do not understand most shipping processes, and so you must educate them by providing a clearly detailed shipping section explaining the rates and policies so customers fully apprehend what it takes to ship their order. This knowledge usually determines a sale if an item is needed quite quickly.

Social media is a great way to keep current customers interested but remember it is also a way of promoting to new customers too. You can publicise your new products and gain new customers through positive feedback of existing ones, leading in growth.

Having a user-friendly website, communicating and updating your customers, and setting expectations, will allow for fewer returns, and an improved and continuous user experience.

Online Marketing is the future of New and Small businesses

Online marketing is the solution for all new, big, and small companies, especially now that everyone is turning to and relating solely on Ecommerce. With the ever-increasing number of new internet users, companies in the same field as each other are working their upmost to promote their businesses to attract the main searches made by the average internet user.

Everyone in their industry is promoting strenuously to reach out to the new potential customers/clients. The need to go beyond traditional marketing is at an all-time high as cost-reducing tactics come into play. Social media reaches out to the internet fan base worldwide, so is one of the main factors of online marketing. Having that online presence is necessary for companies in this present-day, as it is needed to reach out and capture maximum customers.

It is fascinating how you can run your worldwide business from home through online marketing, and it being such a low cost operation when using the right tools with the right companies.

Search engine optimization is the most popular concept, which inlays with social media. It is all about maximising the clientele and the promotion of the business. We of course offer these services that are helping smaller companies make a stand in search results pages against the larger businesses.

There are various tools involved when it comes to the process of online marketing for businesses. Social media optimisation is a great way to keep in contact with customers on a more personal level whilst keeping them updated with new products and services you may have, because let’s face it, everyone is on at least one of the social networks.

The Social network sites such as Facebook, Twitter, Pinterest, play active roles in any online marketing campaign. Background context like Press releases and emails evolved leads and potential clients, as they are sent to prospects in an attempt to convert them to go online to your website and make a purchase. Online directories and listings help in registering business information and a small percent are directed to your websites through these channels.

Mobile marketing has rapidly become the top player. With the amount of mobile phones, smartphones, making it easy to access the World Wide Web, smart companies are targeting mobile marketing campaigns to increase sales.

KOL Limited provide online marketing services, such as Search Engine Optimisation campaigns that include basic social media, as well as creating that all important nest if you like which is your tailored Ecommerce website.

Improve your brand visibility using Infographics or Data Visualizations

The rise of social media in recent years has imposed companies to broadcast their voice to their potential customers using several channels running online. The ultimate goal is to pass on the information to users and increase the chances of conversions. Few years back there were handful means of communication available to improve a brand’s visibility such as news papers, magazines, TV commercials, etc. But today scenario is something different. There are several channels of communication available and companies are trying hard to win the customers by using the best way to communicate and improve their web presence. Infographics or “Information” in the form of “Graphs” is the best or we can say the strongest method today to provide information to users in the form of some graphs or statics.

Why Infographics?

People don’t have much time today and our society is fast-paced. The increase in popularity of Infographics is due to the fact that these graphs are a great way to communicate large piece of information in short and with some creative touch. Most of us do not wish to visit a complete advertisement in news papers or magazines and to visit a complete website to get aware about the services offered by a business. In such cases these Infographs can play a major role as a user can easily gather information about a business or a service in few seconds. Also, the creativity involved in designing these is an important factor to win the game of Infographics. The more creative and eye catching your Infograph is the more attention it will gain by users. A study shows that an infograph can fetch more visits than a Tweet or a Facebook share. In all, it is a way to appeal wider audience and generate leads for a business.

 Best practices involved in designing an Infographic that speaks:

  • Create a flow chart or a blue print about the look and design of your graph.
  • Collect some statistics or facts about your business and refer these in your graph.
  • A case study included in an Infograph is beneficial to make it more interactive.
  • Keep it simple and easy to understand.
  • Include your business details in the footer of the graph which includes your brand and other contact details.
  • Use colourful and creative designs to make it more interactive.

It is best to create it with your own ideas and designs. There are several tools and software available to create Infographics or Data Visualizations to promote your brand like,,, and GapMinder. So, don’t wait and grab the opportunity to fetch more visitors for your business in a creative way using Infographics. For reference visit KOL Infographic


get a quote