Contact Us020 3371 0101

Always consider existing customers before chasing new ones

Keeping your existing customers happy is one of the key elements to your company’s growth. You need to ensure you are providing the customer with a user-friendly website, easy and quick returns policy, and an understanding of the company’s processes and work will ensure that your customers stay happy.

The most common explanation for returns and negative feedback arises when customers’ expectations are not met. A loss of expectation can be developed from merely a poor description of a product, or the allotted wait time as they did not read the shipping process, thoroughly or it was unclear, resorting in, you not meeting their expectations.

Clear and informative product descriptions are most definitely necessary. This portrays the product, and in fact sways judgement, but also, it lets customers build their expectations and helps them to understand what exactly they are ordering. They should always include specific product information such as dimensions, weights, colours, and finish and should include clear images as well as a close ‘zoomed in’ image.

A main error/fault that online retailers commonly make is in the informative page of their websites. A page that best relates is the shipping process page. Customers do not understand most shipping processes, and so you must educate them by providing a clearly detailed shipping section explaining the rates and policies so customers fully apprehend what it takes to ship their order. This knowledge usually determines a sale if an item is needed quite quickly.

Social media is a great way to keep current customers interested but remember it is also a way of promoting to new customers too. You can publicise your new products and gain new customers through positive feedback of existing ones, leading in growth.

Having a user-friendly website, communicating and updating your customers, and setting expectations, will allow for fewer returns, and an improved and continuous user experience.

Online Marketing is the future of New and Small businesses

Online marketing is the solution for all new, big, and small companies, especially now that everyone is turning to and relating solely on Ecommerce. With the ever-increasing number of new internet users, companies in the same field as each other are working their upmost to promote their businesses to attract the main searches made by the average internet user.

Everyone in their industry is promoting strenuously to reach out to the new potential customers/clients. The need to go beyond traditional marketing is at an all-time high as cost-reducing tactics come into play. Social media reaches out to the internet fan base worldwide, so is one of the main factors of online marketing. Having that online presence is necessary for companies in this present-day, as it is needed to reach out and capture maximum customers.

It is fascinating how you can run your worldwide business from home through online marketing, and it being such a low cost operation when using the right tools with the right companies.

Search engine optimization is the most popular concept, which inlays with social media. It is all about maximising the clientele and the promotion of the business. We of course offer these services that are helping smaller companies make a stand in search results pages against the larger businesses.

There are various tools involved when it comes to the process of online marketing for businesses. Social media optimisation is a great way to keep in contact with customers on a more personal level whilst keeping them updated with new products and services you may have, because let’s face it, everyone is on at least one of the social networks.

The Social network sites such as Facebook, Twitter, Pinterest, play active roles in any online marketing campaign. Background context like Press releases and emails evolved leads and potential clients, as they are sent to prospects in an attempt to convert them to go online to your website and make a purchase. Online directories and listings help in registering business information and a small percent are directed to your websites through these channels.

Mobile marketing has rapidly become the top player. With the amount of mobile phones, smartphones, making it easy to access the World Wide Web, smart companies are targeting mobile marketing campaigns to increase sales.

KOL Limited provide online marketing services, such as Search Engine Optimisation campaigns that include basic social media, as well as creating that all important nest if you like which is your tailored Ecommerce website.

Improve your brand visibility using Infographics or Data Visualizations

The rise of social media in recent years has imposed companies to broadcast their voice to their potential customers using several channels running online. The ultimate goal is to pass on the information to users and increase the chances of conversions. Few years back there were handful means of communication available to improve a brand’s visibility such as news papers, magazines, TV commercials, etc. But today scenario is something different. There are several channels of communication available and companies are trying hard to win the customers by using the best way to communicate and improve their web presence. Infographics or “Information” in the form of “Graphs” is the best or we can say the strongest method today to provide information to users in the form of some graphs or statics.

Why Infographics?

People don’t have much time today and our society is fast-paced. The increase in popularity of Infographics is due to the fact that these graphs are a great way to communicate large piece of information in short and with some creative touch. Most of us do not wish to visit a complete advertisement in news papers or magazines and to visit a complete website to get aware about the services offered by a business. In such cases these Infographs can play a major role as a user can easily gather information about a business or a service in few seconds. Also, the creativity involved in designing these is an important factor to win the game of Infographics. The more creative and eye catching your Infograph is the more attention it will gain by users. A study shows that an infograph can fetch more visits than a Tweet or a Facebook share. In all, it is a way to appeal wider audience and generate leads for a business.


 Best practices involved in designing an Infographic that speaks:

  • Create a flow chart or a blue print about the look and design of your graph.
  • Collect some statistics or facts about your business and refer these in your graph.
  • A case study included in an Infograph is beneficial to make it more interactive.
  • Keep it simple and easy to understand.
  • Include your business details in the footer of the graph which includes your brand and other contact details.
  • Use colourful and creative designs to make it more interactive.


It is best to create it with your own ideas and designs. There are several tools and software available to create Infographics or Data Visualizations to promote your brand like Visual.ly, Hohli.com, Daytum.com, and GapMinder. So, don’t wait and grab the opportunity to fetch more visitors for your business in a creative way using Infographics. For reference visit KOL Infographic

iPhone Applications has made world go crazy!

Have you heard of the TureCaller app? The app helps you get all the details of the unknown caller in just a matter of few seconds. Siri? No idea? It’s the iPhone application that has blown the world by its amazing responsive features that let you command different things like texting, calling etc. on your phone using your voice.

SoundHound, Sonar, Draw Somethingand more – all these apps have changed the world by generations in a matter of a couple of years!

iPhone application Development takes all the credit of helping world meet great application technology without which their $1000 device would be nothing but an expensive accessory.

iPhone app developers from all over the world have given the power to mobile telephony in not just one but all the functionally significant verticals.

With its prominent global presence and commercially viable features it registers a distinguished role across categories like software, websites, apps and games –conforming to the latest feature enablement of the super device.

Importance of Customer Service Online

When you think of customer service, you might think of the service you receive when entering a store. The service a sales representative offers, ‘hello, can I help you with anything?’ Many of us may ignore this question but we understand that if we need help there is someone who can assist us with our needs.

Those who own an online business need to understand that customer service can also be provided online. Customer service is equally important for online stores, and with the growing understanding of service and sales, customers expect a high standard of service to be provided to them.

When looking at an Ecommerce website, many online stores miss the basic elements of customer service. However, in today’s market it is important to have great customer services, not only for the customer but also for the company.

Loyalty:

Customer service is extremely important for any business online or physical. It allows customers to find what they are looking for, have their questions answered, and feel at ease whilst shopping. This will allow customers to come back shopping for your products, which should be every businesses goal. Customers who receive great services will also mention this to friends and family, a huge pool of potential customers.

Reputation:

High quality of service can help build your reputation amongst your customers. You will stand out from your competitors, and customers will want to come back. Reputation is important to build any business or brand.

Sales

The ultimate goal is to increase sales, and customer service can certainly help this. If you have loyal customers, answer their queries this will lead to sale.

Customer Service for Online stores

The reasons are clean on how it can help a company but how do you provide exceptional customer service online?

1)     Readily available contact information –

It is important to have this information on hand , for example on the header. Therefore, if a customer is looking at a product and is having a problem purchasing they can easily call you.

Have a contact us section, this should have an email address, a contact number, opening times all the relevant information a customer needs to get in contact with you.

2)     Customer feedback

Customer review is a great way of customers to be able to communicate with you about your services and how you can improve your service. This can help build your reputation and customer satisfaction.

3)     Enquiry form

This is a great way of customers to enquire directly with you, without having to go their email outbox.  This is efficient customer service, which can help you address the issues and for your customers to navigate on your website easily.

4)     Chat

An advance option for customer service is to have a live chat option. This allows you to handle the questions directly and quickly. This can drive the sales more quickly and help them if they are having issues on the website. This is  great way of offering exceptional customer service.

5)     FAQ section, informative pages.

This is great for questions that constantly arise, without you having to answer emails or calls which address the same problems. This saves time and is more efficient for the customer as they can have their questions answered quickly.

Clearly label shipping and returns policy so customers understand the policy and charges. It is important to have informative pages such as this so customers can read. This will save you time answering these questions and make it more easy for the customer to purchase.

6)     Social media usage

Customers usually go on social network sites such as Twitter and Facebook to ask questions. This allows you to answer them directly and is a great way of engaging customers. If you offer great service through these platforms, potential customers will be able to see how efficient an friendly your company is which can once again help build reputation and loyalty.

Following this guide, you will be able to offer great customer services to your potential customers.

FILL IN THE FORM BELOW AND WE WILL GET BACK TO YOU VERY SHORTLY.

Name
Company
Email
Phone
 
get a quote