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Recently I was travelling to L.A and came across this gentleman. We had coffee together and then just out of curiosity I enquired about his profession. “Hey what do you do for living?” He raised his grey brows and replied in a hush hush voice. I was just able to make out something similar to content curator.Read More
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Just in case you are still busy with your office and you didn’t know – the big day is fast approaching! It’s Christmas. What about the preparations? Have you done shopping or still selecting your favorites from Amazon, eBay or any of your other favorite website? Talking about ecommerce sites that are often visited for shopping, what if you also own one of the online stores? How about, this Christmas when Santa arrives to your place and gift you a precious checklist to cope up with your rivals in the next year.
Well not sure about Santa but yes we are here to gift you with a treasured checklist for your ecommerce business. So enjoy it. These pro tips which we are sharing will not only help you in promoting your business but also make you a leader of this Christmas shopping marathon. So let’s read them out and make your ecommerce business prepared for holiday season:
1. Be Razor sharp with the placement of your most popular products on the site. Make sure the products which fetched you maximum bucks last holiday are prominently placed on the page
Use Google analytics to analyze which products performed well in the last season. It’s always good to compliment your analytic data with other tools like crazy egg. The heat maps generated by this tool give you a good insight into your user behavior. Another powerful tool for understanding the user behavior is clicktale. If you are running an ad words campaign it’s always good to integrate ad words with analytics and perform an in-depth analysis for the keywords performing well related to the products.
2. Make sure your checkout procedures are working fine and are easy to use
One of the worst scenarios with many new e commerce sites is their alienated checkout process. You have an awesome product. Good pricing and you have done an aggressive marketing research for it but even then you do not have any transactions. Frustrated right? How about you set up a funnel in analytic from the product page till the checkout page and see where does the fault lies.
You will realize that you have to change your checkout process. Take time to check whether your shopping cart and check out procedures are working well with all commonly used browsers. Nothing can be worst then losing a consumer because of time-consuming checkout procedure.
3. Craft your product description and data more appealing
Description of the products should be positive and accurate. The products should look more attractive.
4. Let your website flirt with your customers with creative graphic designs for Christmas
Spread the spirit of Christmas by adding some graphical effects to your website. This will make your portal more attractive. It should be done in advance. Better start early may be from mid of November. In order to sure that the Christmas theme is attracting users you can set up an experiment in Google Analytic.
How about if you give a try to multi variate or A/B testing? Just make sure that you have at least a month of time for conducting it as it’s always good to set up this experiment and wait for 2 weeks before you jump on any conclusion.
5. Make hilarious and crispy holiday offers on your social media channels
Are you offering special discounts and packages on Christmas? Do write about them on your social media channels.
6. Make product navigation more easy to festive shoppers
Organize your products according to specific categories like, “gift for kids”, “gifts for her”, “gifts for him”. Product management is very crucial to get more conversions.
7. Your landing pages should be effective and properly optimized
It is good that you are running marketing campaign for specific product categories but make sure all the landing pages are optimized well because at the end an effective and easily accessible page has the ability to turn a visitor into consumer. In order to increase the effectiveness of your landing pages go for a content drill down in analytics. If you are an analytic pro how about giving a shot to InPage Analytic. Trust us it really helps in making your landing pages a better place for your customer.
8. Tease your competitors with unique offers
And that “unique” can be a gift wrapping service or any other special inexpensive gift you are offering on a purchase of certain items. Go for a range of options to order from your store. Options like order by phone or by fax at times will defeat your competitors in their game.
9. Market your business with custom printed gift packages
Your company logo, contact detail and a short massage should be printed on the gift boxes you are using for shipping the goods. Put a thank you card inside every box.
10. Feature your shipping information and return policies clearly on product page
Shipping and return policies are the things most of the consumers searching for. By adding them on product page you’ll be able to answer so many questions of your buyers.
Everyone loves surprises and greeting so don’t forget to email holiday greeting cards to your buyers or you can simply SMS them. This will add glimpse of joy and make a positive image of your business in the mind of consumers.
Go for an email campaign. You can easily get the data for your potential clients. Use this data to make most out of your market. Merry Christmas.