It’s been three months( the last penguin update was released on 4th October 2013) since the arrival of penguins and we still get cold feet thinking about what would be the next assault of these Google animals. Often you hear the scream of people panting for their sites going down.Read More
Just in case you are still busy with your office and you didn’t know – the big day is fast approaching! It’s Christmas. What about the preparations? Have you done shopping or still selecting your favorites from Amazon, eBay or any of your other favorite website? Talking about ecommerce sites that are often visited for shopping, what if you also own one of the online stores? How about, this Christmas when Santa arrives to your place and gift you a precious checklist to cope up with your rivals in the next year.
Well not sure about Santa but yes we are here to gift you with a treasured checklist for your ecommerce business. So enjoy it. These pro tips which we are sharing will not only help you in promoting your business but also make you a leader of this Christmas shopping marathon. So let’s read them out and make your ecommerce business prepared for holiday season:
1. Be Razor sharp with the placement of your most popular products on the site. Make sure the products which fetched you maximum bucks last holiday are prominently placed on the page
Use Google analytics to analyze which products performed well in the last season. It’s always good to compliment your analytic data with other tools like crazy egg. The heat maps generated by this tool give you a good insight into your user behavior. Another powerful tool for understanding the user behavior is clicktale. If you are running an ad words campaign it’s always good to integrate ad words with analytics and perform an in-depth analysis for the keywords performing well related to the products.
2. Make sure your checkout procedures are working fine and are easy to use
One of the worst scenarios with many new e commerce sites is their alienated checkout process. You have an awesome product. Good pricing and you have done an aggressive marketing research for it but even then you do not have any transactions. Frustrated right? How about you set up a funnel in analytic from the product page till the checkout page and see where does the fault lies.
You will realize that you have to change your checkout process. Take time to check whether your shopping cart and check out procedures are working well with all commonly used browsers. Nothing can be worst then losing a consumer because of time-consuming checkout procedure.
3. Craft your product description and data more appealing
Description of the products should be positive and accurate. The products should look more attractive.
4. Let your website flirt with your customers with creative graphic designs for Christmas
Spread the spirit of Christmas by adding some graphical effects to your website. This will make your portal more attractive. It should be done in advance. Better start early may be from mid of November. In order to sure that the Christmas theme is attracting users you can set up an experiment in Google Analytic.
How about if you give a try to multi variate or A/B testing? Just make sure that you have at least a month of time for conducting it as it’s always good to set up this experiment and wait for 2 weeks before you jump on any conclusion.
5. Make hilarious and crispy holiday offers on your social media channels
Are you offering special discounts and packages on Christmas? Do write about them on your social media channels.
6. Make product navigation more easy to festive shoppers
Organize your products according to specific categories like, “gift for kids”, “gifts for her”, “gifts for him”. Product management is very crucial to get more conversions.
7. Your landing pages should be effective and properly optimized
It is good that you are running marketing campaign for specific product categories but make sure all the landing pages are optimized well because at the end an effective and easily accessible page has the ability to turn a visitor into consumer. In order to increase the effectiveness of your landing pages go for a content drill down in analytics. If you are an analytic pro how about giving a shot to InPage Analytic. Trust us it really helps in making your landing pages a better place for your customer.
8. Tease your competitors with unique offers
And that “unique” can be a gift wrapping service or any other special inexpensive gift you are offering on a purchase of certain items. Go for a range of options to order from your store. Options like order by phone or by fax at times will defeat your competitors in their game.
9. Market your business with custom printed gift packages
Your company logo, contact detail and a short massage should be printed on the gift boxes you are using for shipping the goods. Put a thank you card inside every box.
10. Feature your shipping information and return policies clearly on product page
Shipping and return policies are the things most of the consumers searching for. By adding them on product page you’ll be able to answer so many questions of your buyers.
Everyone loves surprises and greeting so don’t forget to email holiday greeting cards to your buyers or you can simply SMS them. This will add glimpse of joy and make a positive image of your business in the mind of consumers.
Go for an email campaign. You can easily get the data for your potential clients. Use this data to make most out of your market. Merry Christmas.
Today interest in Google Authorship is growing almost as fast as the increase of usage of internet for everyday stuff. It was first introduced in 2011, and allowed content writers or bloggers to integrate their Google + profile with their content across the web. This was introduced by Google with a mindset to associate the content created by a writer to his/her Google+ profile to avoid duplicity. Google understands that if in search results an article or a blog appears with the picture of the writer, users are more prone to click on such results. As it gives a feel of trust to users that the information it will get in the content will be genuine as Google trusts the authenticity of that content piece and showing some rich snippets in the results.
The scenario related to Google Authorship is expanded today as compared to the day it was first introduced. Today Google encourages webmasters to integrate the Google+ profiles of website owners with their websites with an aim to improve the bond of trust with a website. No matter the website is an Ecommerce portal, a brochure website, a Government website, or any other website; it is crucial to improve the trust in the eyes of Google for better performance in terms of search marketing. For doing so, Google Authorship is a new Lethal Weapon to stand out of the league. After all, the ultimate goal of Google is to showcase best possible genuine results to its users and for doing this it is important for webmasters to create some positive authority in front of Google to fetch trust of end users.
Below are some benefits that a website can have by implementing the Google Authorship :-
· Click through rate is increased greatly as users will be able to see the Google+ profile of the website owner with the profile image as a rich snippet.
· A bond of trust is developed for your website in the eyes of Google as your Google+ profile is directly linked with your website.
· Reduces the chances of plagiarism as the content or stuff visible on the website will be solely related to the website owner.
· Authorship is like a digital signature where a website owner claims that the content or products on my website are original as I have my Google profile associated with my website.
· The chances of ranking high in search results increases greatly if a website is associated with a Google profile. Google will rank the website with authority high on SERP if a website is associated with the genuine profile.
· Indexing frequency of the website pages also improves if a valid profile is associated with the website.
So, as a concluding part, we would like to add that things changes, situation changes, technology changes every day; the one who adopt the change wins the game. It is crucial to adopt the latest and advanced technologies to stay ahead.
If you’re not utilizing Google authorship, you’re missing out. Contact KOL Limited if you are still unsure about the benefits and implementation of Google Authorship.
There are many ways and reasons why people are likely to be looking at your website and the products and services you offer. They may have heard about you personally, been recommended by a friend/relative, or have seen your work/stock featured in a publication or post, the list is endless. However the potential client has heard about you it’s important to ensure that you make them feel comfortable about handing over their hard earned cash for your goods.
The main platforms you have in which you can gain their trust is the social network sites. On the social media route, you can display a review or the number of likes the product has received (in this instance Facebook) and it will most definitely strengthen the chance of a conversion. Setting up a suitable SEO campaign tailored to specific networks is the most beneficial way of reaching out to the customers and maintaining regular communications, keeping them updated with new products ect.
Displaying the correct images/products determines the amount of interest once a customer reaches the website. For you to pick and choose products for your e-commerce site, you ideally are building trust with your shoppers, in the sense of the quality you provide and what they should expect when they look at purchasing one of your items or a service. You need the perfect website which allows you to have that freedom to showcase your brand.
You need to focus on making your brand unique and irreplaceable, so that customers shop with you rather than any of your competitors, and so that they know the best quality and prices is with you and do not stray for any alternative options. Making the website user friendly, optimised and responsive on all devices is possibly the most important first step to helping you achieve this.
No matter what you are selling, new, old, expensive, on offer, it is imperative that you update your home page and keep it fresh on a regular basis. You can maintain the same design, but reword, extend or highlight the new arrivals/elements in bright and bold creative banners. You can even try repositioning merchandise or targeting special customers in categories, for example, gifts for her/him. If you need to mark merchandise down or offer an outrageous bargain to clear it and bring customers in, then do it without any delay. Even a small sale will lead to that much need brand awareness.
Keeping your existing customers happy is one of the key elements to your company’s growth. You need to ensure you are providing the customer with a user-friendly website, easy and quick returns policy, and an understanding of the company’s processes and work will ensure that your customers stay happy.
The most common explanation for returns and negative feedback arises when customers’ expectations are not met. A loss of expectation can be developed from merely a poor description of a product, or the allotted wait time as they did not read the shipping process, thoroughly or it was unclear, resorting in, you not meeting their expectations.
Clear and informative product descriptions are most definitely necessary. This portrays the product, and in fact sways judgement, but also, it lets customers build their expectations and helps them to understand what exactly they are ordering. They should always include specific product information such as dimensions, weights, colours, and finish and should include clear images as well as a close ‘zoomed in’ image.
A main error/fault that online retailers commonly make is in the informative page of their websites. A page that best relates is the shipping process page. Customers do not understand most shipping processes, and so you must educate them by providing a clearly detailed shipping section explaining the rates and policies so customers fully apprehend what it takes to ship their order. This knowledge usually determines a sale if an item is needed quite quickly.
Social media is a great way to keep current customers interested but remember it is also a way of promoting to new customers too. You can publicise your new products and gain new customers through positive feedback of existing ones, leading in growth.
Having a user-friendly website, communicating and updating your customers, and setting expectations, will allow for fewer returns, and an improved and continuous user experience.