Gone are the days when a keyword rich content was supposed to get your business to the top of the SERPs and bring you the required traffic. Today, content marketers are looking for original piece of content that presents unique information for end users. You can no more earn clicks through the Google authorship snippets.
Blogging is a very powerful tool if utilized properly. Every year lots of brands start their blog in order to improve their branding and increase their customer base. However not every blog makes mark it’s presence. This is one of the main reasons that when it comes to quality content-writing and marketing we still have very few blogs which we tend to read on regular basis.
New Year comes with new ambitions, new goals and new strategies. Your strategy will help you to decide how you are going to invest your bucks on different channels and campaigns in order to leverage your returns and increase your profit through out this year. When we talk about formulating the strategy, one should always remember that fundamentals of marketing are still the same, the only thing which is required, is to apply them according to the changing dimensions of the current demands.
Are you scared of Penguin or Panda updates? Well you should not be if you are following a solid content marketing strategy. But how you will craft a content marketing strategy that will expand your reach and increase your customer base and at the same time will work as a shield for your website against Google updates? Here we are going to share the steps which you should follow to create content that will generate sales.
Online reviews and product blogs can help drive sales in a big way. About a decade ago when someone tried to get more information about a product, before buying it from an online shopping portal, he used to rely on the knowledge of close friends or his intuition. However, the word-of-mouth process has thoroughly evolved with the emergence of social networking sites.