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BLACKBERRY BLACKOUT

As you are aware in recent days the smartphone, Blackberry has had a few glitches with their internet. Customers who own the smart phone saw a three day blackout with their internet services, meaning no access to BBM, e-mail, applications and the internet. However, texts and calls were working normally. The services have now been restored as normal. The areas affected were, Europe, Middle East, Brazil, Africa, India and Argentina.

Where?
RIM, the Canadian company behind the smartphone blackberry brand, has their European headquarters based in slough which was assumed where the start of the problems occurred. The actual point where the network was down has not been confirmed. It was known that cooperate companies were not hit during the problem and only consumers as they have two separate infrastructures. 

Public Outrage
The blackout earlier this week caused a public outrage many expressing their views through social media network, Twitter. Customers were not happy with the lack of news regarding what was happening and a specific date of when all functions would be resumed as normal. This led to more anger as RIM chief said functions were now normal and a few hours later the problem occurred again. 

Blackberry VS IPhone
As known in recent months Blackberry has been criticised and have seen their competitors Apple I phone increase sales and market share. It can be common for these faults to occur for a few hours however, three days seems quite a long period. Many consumers have stated they will now turn to the rival IPhone which doesn’t look good for Blackberry. However, a commentator on the subject stated that loyal customers will not look for alternatives due to a few glitches.

Mobile Phone Applications

The internet and mobile world is constantly evolving. Mobile phones have come a long way since the early days; and many constantly use their smart phones instead of computers.

Many businesses and companies who have made a strong online presence and conquered Social Media are constantly looking for ways to engage with their customers to beat competition and create more opportunities to grow as a business.
If you are an established business and are seeking ways to grow mobile phone applications would be the next step. Mobile commerce is a growing industry and there has been a huge increase in sales from I phone applications that are available. There are over 400,000 applications available on I phone which hundreds of thousands of people download every day as it makes shopping easy and accessible where ever you are.

KOL Limited has a large team of experts in all fields. We have a number of features we can develop for your mobile phone application where customers have the ability to access your products and services and keep up to date with the news.
Within the business world implementing mobile strategies is next on the agenda. Many concentrate on mobile phone applications; below is a list of reason why you should have a mobile phone application for your business.

Why have a mobile phone application for your business.

• User Friendly
Mobile phone applications are user-friendly, and easy to navigate without the fuss of having to access the website. In the busy world these days, it’s difficult to find time to go on a laptop and look for what you need, having an application makes it quick and efficient for the busy lifestyle many have.

• Revenue
You have another route to increase your presence to the public and as a result you will see an increase in sales with a small investment of developing an application.

• Marketing and Branding
More brand awareness, having an application gives you more presence.  Brand awareness if what companies strive for.

• Business Growth.
The most important reason is for the growth of the business. As budding entrepreneurs are always seeking ways to grow their business through various ventures and channels. You can establish your brand and see your business grow from a mobile phone application.

Benefits of Pay Per Click Advertising

Pay Per Click (PPC), also called Adwords or sponsored links, is a way to advertise your website at the top of many Search Engines.  Pay Per Click is a million pound industry which is constantly growing as a vast amount of businesses and companies turn to PPC to get quick results.  This article outlines the reasons why businesses should do PPC and also why you should outsource your PPC Campaign.

Why you should do PPC?

1. Increase Traffic
PPC is a great way of getting instant results and sales on your website. It is a more costly affair then Search Engine Optimisation however, as you are gaining more hits and traffic on to your website your sales will increase. as a result. To maximise your traffic on your website we recommend to do PPC alongside your SEO campaign.

2. Return on Investment
As you are getting more targeted traffic on to your website from the specific keywords chosen you will as a result, get quicker return on investment. Many companies do PPC to get quick ROI.

3. Trial
As PPC gets instant results on your website you have the ability to see whether specific keywords are performing or not. If you are a new business online and doing SEO it can take up 5 to 6 months to see tangible results, however if you have PPC alongside your SEO campaign you can change the keywords accordingly. PPC is always good to test out keywords and key phrases, you have the ability to see which keywords are bringing you traffic and sales which can be also used alongside your SEO campaign.

Why you should outsource your PPC Campaign

• PPC needs to be managed properly on a daily basis as changes are constantly occurring and the account manager needs to understand this. In order to make the campaign more efficient you will need to be up to date with the PPC changes the companies are making for example adwords.

• You need to constantly manage the account expenses and the diffferent keywords, this can be time consuming. You need expert advice to help assist you on your PPC campaign as it can be seen as quite daunting doing it alone.

• Outsourcing your PPC campaign is more cost effective as you do not need to pay an annual salary to the individual and when outsourcing the charge is usually a percentage of your budget which helps reduce companies’ costs.

• Lastly many companies like KOL Limited are constantly researching and testing various tools needed for keyword selection for both your PPC and SEO campaigns that will ultimatley help achieve results and allow you to have an effective PPC campiagn which you may not have access to.

5 Reasons Why You Should Choose Email Newsletter Marketing

KOL Limited has seen a huge growth in companies investing in online marketing. Many companies have incorporated newsletter in to their marketing strategy to build customer retention, as focusing on the customer will help ensure the company gets more sales and can grow.

KOL Limited has developed a newsletter software which can either be integrated on to the company’s current website or have it hosted independently on their local server. We have the ability to design a template that will convey the correct branding of the company in a way that will meet the company’s marketing objectives.

The newsletter is appealing, simple yet effective. The main aim is for the newsletter to be easy to read.  The content on the newsletter has to be precise and informative for it to be successful. The newsletter gives you the ability to build a relationship with your customers by providing them with up to date information and giving them the ability to engage with you.

5 reasons why you should use newsletter marketing;

1) To promote the company’s products or services;
2) Keeping your customers and clients up to date.
3) Building a relationship with your customers
4) Cost effective compared to print advertising.
5) Richer content, straight to the point.

To groom your web presence

Today if you are looking for any stuff or any thing of your interest you would definitely search it over internet.

With changed dimensions and dealing propositions the businesses have grown smarter, user friendly and faster. Web is the name of the facilitator and no one is untouched with its value proclaims.

If you are functionally equipped with internet and its proponents you are doing the best thing possible to get noticed and promote on a global level and reach as many people you want to most prolifically.

A good internet marketing company would keep you in shape by ensuring your substantial presence over web platforms. It would help you to extensively reach your audience and help them finding you easily through search systems.

For you to accomplish your branding and promotion activities would require services like SEO, SMO, SBM and linkages. An Internet marketing company or SEO company proficiently deals with all such activities to compile and optimize your communication over the prolific platform of web.

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