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Add the gift card functionality to your website- Here’s why!

How about a last minute added functionality to your website to increase your sales this festive period?

We’re talking Gift cards.

Online gift cards are most definitely one of the most effective ways to increase sales around Christmas time. They acquire and secure the new customers, from the current customers, as well as retaining and encouraging return visits.

Adding the gift card tool to your website attracts the 81% of Americans that studies and data, suggests will purchase at least one gift card as a present for their family or friends. So not only are you opening up the option for your items and products to be a present across the USA but redeemable worldwide at the click of a button.

There is no need to revamp your whole site (of course, if you wanted to we can help) we can simply build and add the functionality which allows the visitors on your site to create a gift card of any set amount and they can then use it to your set guidelines.

The gift card is the most ideal Christmas present for the simple fact that you have given the recipient the freedom and choice to purchase whatever they like from the chosen website. This is good for both etailers and customers. It is the ideal solution for etailers as it will result in less exchanges for presents which customers actually want, and of course the customers freedom to chose their ideal product is essential.

In the mind of a shopper- If you receive a gift card with a set limit on, say for instance £30, you’re more likely to spend up to 40 % more than the cards limit (fact according to shopatron, an ecommerce platform). If they see numerous items which they wish to purchase on your site they may make repeat purchases on separate occasions.

Customers may also return the favour of their findings (your websites products) and give the present of a gift card which will of course create the ever growing awareness and popularity of your site.

For a win win situation, invest in the gift card functionality!

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