KOL Limited are all about helping our customers to reach as much business potential as possible, by keeping them up to date with the latest E-commerce trends, apps and social media interests. The latest ‘craze’ that has been around for several years but has only become a contender this year within the industry is Mobile commerce.
Mobile commerce is commonly known as M-commerce, has exceeded all expectations in the last year. It has been slowly competing with E-commerce, and tablet commerce for many years since it was originally devised in 1997. The term M-commerce generally means the capability to commerce through wireless technology directly into the consumer’s handheld devices at any time or anywhere they may be. It can be any transaction involving the exchange or transfer of goods and services, which involves the transfer of ownership, using a mobiles access to computer-mediated networks.
Why has M-commerce only just become a contender?
Stats show that in January alone, 29% of mobile users made a purchase using their mobile devices and many more head online in their breaks to browse. It has in fact, been forecasted to increase by a further 7 percent to 24 percent of all retail e-commerce by 2016, therefore boosts M-commerce friendly sites. The statistics even show that 70 percent of shopper accessed online shops whilst in the actually stores themselves.
By the end of 2013, there will be more mobile devices on earth than people. Open up your website to a world of possibilities and poach your percentage of the extra 12.3 million customers that are expected up until 2014.