Twitter is one of the most effective communication tools for many retailers to connect with their customers and prospective customers.

When you invest some time into Twitter, you will see the benefits it has to your online store. You are promoting your company through channels and connecting with people with the same interests, but also you are opening up your profile to millions of people crawling certain items you are offering.

Communications are perceived through following and hash-tagging. Hash-tagging is a phrase or topic that start with a # followed by what you want to promote. For example, we are an online marketing company so we would want to promote that in the following way, #OnlineMarketing. That way anyone searching for a company who specialise in this subject will be drawn to our twitter page and so on.

Twitter forms bonds with your customers as you are approaching them on a more personal level, which is where the term Ëœfollow comes into play. When you follow someone on Twitter you then become linked to their profile, so you will see all their updates and tweets on a regular basis in your live feed. If you have more followers, it means in a manner of speaking, you have a ËœFan base for what you are advertising.

You can reach out to your followers and create personal relationships in which you are kept updated. For instance, the development of a project you created for them, in our case a website. You can broadcast tweets, to then gain a backlink to where it originated causing more traffic to view certain pages and articles of people or companies you are interested in, almost like word of mouth between friends.

Create a good profile and keep followers updated regularly. This will then enhance leads and prospects to head over to your websites as they are more likely to buy than other visitors because they have seen a product which has drawn them there.