We all know that it is extremely important to have good/informative content on the website. When it comes to getting the website crawled & ranked by search engines, content has now become a key factor especially after penguin & panda updates.
So having good content on a website has become a very important factor but at the same time, it is imperative not to inject many keywords (keywords stuffing) and not to have a focus to write the content for search engine spiders. One must always have a meaningful content on the website so that it can be liked by the visitors of the website and search engines will definitely give credit for the same.
Good content on the website will also hold the visitor for a longer time as well & will cut down on the bounce back rates. If the bounce rate of your website is low, search engines appreciate that and rank your website higher in importance for a particular search term.
If you have good content on your website, you will get many good PR websites which will want to link back to yours. Also with a powerful content, you can create a very good linking structure within the website as well.
One must never underestimate the importance of informative & relevant content and must always make sure that the content is assessable to both search engines & the users in a way that it is logical and keep both interested.