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Benefits of Pay Per Click Advertising

Pay Per Click (PPC), also called Adwords or sponsored links, is a way to advertise your website at the top of many Search Engines.  Pay Per Click is a million pound industry which is constantly growing as a vast amount of businesses and companies turn to PPC to get quick results.  This article outlines the reasons why businesses should do PPC and also why you should outsource your PPC Campaign.

Why you should do PPC?

1. Increase Traffic
PPC is a great way of getting instant results and sales on your website. It is a more costly affair then Search Engine Optimisation however, as you are gaining more hits and traffic on to your website your sales will increase. as a result. To maximise your traffic on your website we recommend to do PPC alongside your SEO campaign.

2. Return on Investment
As you are getting more targeted traffic on to your website from the specific keywords chosen you will as a result, get quicker return on investment. Many companies do PPC to get quick ROI.

3. Trial
As PPC gets instant results on your website you have the ability to see whether specific keywords are performing or not. If you are a new business online and doing SEO it can take up 5 to 6 months to see tangible results, however if you have PPC alongside your SEO campaign you can change the keywords accordingly. PPC is always good to test out keywords and key phrases, you have the ability to see which keywords are bringing you traffic and sales which can be also used alongside your SEO campaign.

Why you should outsource your PPC Campaign

• PPC needs to be managed properly on a daily basis as changes are constantly occurring and the account manager needs to understand this. In order to make the campaign more efficient you will need to be up to date with the PPC changes the companies are making for example adwords.

• You need to constantly manage the account expenses and the diffferent keywords, this can be time consuming. You need expert advice to help assist you on your PPC campaign as it can be seen as quite daunting doing it alone.

• Outsourcing your PPC campaign is more cost effective as you do not need to pay an annual salary to the individual and when outsourcing the charge is usually a percentage of your budget which helps reduce companies’ costs.

• Lastly many companies like KOL Limited are constantly researching and testing various tools needed for keyword selection for both your PPC and SEO campaigns that will ultimatley help achieve results and allow you to have an effective PPC campiagn which you may not have access to.

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