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For a Web Solution Company the most important thing is to keep a track of market environment of its client and to detect the direction in which the propositions and market responsiveness of the client business will move.

This is because of their nature of solutions which is imperative to business facet. Any Web Development Company is the basic support functions and ‘face’ that take a business to a shape where itcan operate strongly and advantageously.

It forms the base of communication age business frameworks. Today, any business that has a good web development support and is augmented by a substantial web service and its potential modules would always have a prominent and sound base to operate functionally.

In this fragment of expert web solutions SEO Services UK emerges competently as one face of web technology solution that takes on everything to reassure the existence of any business online, most assertively.

Ranging techniques of skilled web services from Web Development London allows a compliance with web communication system that boosts web presence and online equity of any business in any domain, not just for that time but for years and phases to come.


In a previous article we have stated the importance of web design and what features a good web design should have. This article focuses on the reasons why you need to constantly change the website design and content. Many believe that updating the homepage is not important however it can really impact the amount of customers and sales you could potentially have.

It is important for those who own a website for their business to constantly update their home page this can be done through a number of ways

Adding promotional banners

Changing the main images

Changing the colour

Updating Content

The above can make a difference on the appearance and can make it look fresh and up to date. You do not by any means need to redesign the whole website very month but we do advise every 6 months this means homepage and inner page theme.

Reasons to update your website,

An online store should be seen similarly to a physical store the home page is like a shop window, if you have the same products in the shop window it can start looking old and gives the wrong reputation for your company. However, if you are constantly updating your homepage your business looks busy with new stock and up to date with the new seasons.

Repeat customers
Many of your customers after purchasing or viewing your website will come back to view your new collections, as discussed if it is similar stuff they would imply that you do not have a new collection and bounce back just after visiting the home page. If it is changing constantly many customers will keep visiting your website.

Fresh and up to date Information
If you have a new collection or services it is vital for you to show this on your homepage. This will attract customers and think you are up to date. Many big companies update their homepage fortnightly showcasing different collections and promotions they may have running. Information is fresh for the customer and they can keep up to date with your business. This should also be done in the blog section of your website if you have one. Constantly updating it will allow customers to follow your company with what you are doing, selling or providing.

Evolving Business
It shows that your business is evolving and that you are growing by having new stock and information.It also implies you are the industry experts if your content is changing and you are constantly up to date.It looks like your business is busy and in demand.

Effects on SEO
As discussed in a previous blog post if you are doing SEO for your website it is important to constantly update the content on your website this helps Google to crawl the site and will give you a better Page Rank with Google.

Increase sales and customers
The most important reasons are to bring customers and sales to your business.If you do the above then you should be able to bring more customers on your website.It is important that your website does not look outdated over time this can as a result make many potential customers be put off by what you provide without even looking at the products or services.

Changes to content on the website and small changes on the homepage are not costly. Slight changes like this by constantly changing the banner can make a huge difference to the perception of your website. Homepage redesign twice yearly is also not breaking the bank but it is important to do as you want your website to look current with the latest web design trends.

Social Media Optimisation

Social Media Optimisation (SMO) has become increasingly important and companies have started to implement this into their marketing plan. Social networking is an extremely powerful tool and can help businesses grow if done effectively. The numbers of users on social media networks are phenomenal and can be seen as a great tool in which to capitalise traffic.  This article outlines why companies should do SMO alongside other marketing strategies.

Why Do Social Media Optimisation?
• Brand Awareness
• Sales & Traffic
• Research Competitors
• Business Development
• Cost Effective
• SEO Content

Brand Awareness:
The main aim of marketing is to create brand awareness, by using social media optimisation customers will be talking about your company, who you are, what you do etc. More people will start being aware of your existence through social media as many of your customers and potential customers will be on these networks.

Sales & Traffic:
Having a presence on a social media network gives you the ability to increase traffic and sales on to your website.  It is another channel to gain new customers for example, facebook have many opportunities to bring traffic on to your website through having a business page. Facebook itself has more impression then the leading search engines telling you this is a great way of increasing traffic.

Research Competitors:
Great way to view your competitors see what they are doing and also analysing your marketing is there something they have bought out, it is always important to stay one step ahead of competition

Business Development:
As you r company will have more exposure his can help develop your business the research which can be obtained from competition can  help bring about ideas.

Cost Effective:
As you are aware marketing can be very costly some companies do advertising, print, broadcast etc. Social Media Optimisation is free it can take time but the benefits are huge.

Search Engine Optimisation Content:
Many effective SEO plans will have SMO implemented as content is extremely important SEO and SMO is a great way of getting content across online. The more activities you do for SEO will in effect improve the ranking of the website on Google and SMO is a crucial activity which helps do this.

There are a number of benefits for doing Social Media Optimisation. We are aware that the social media network is a growing market and ranges from blogging to social communities to video sharing etc. Businesses should embrace social media as the market is set to grow in the next few years allowing businesses to have more opportunities to develop alongside it.

Use SEO services to boost your business online

Most competent mark of service that leads to success of a business is its application. In today’s global market scenario any business fabricated with seamless communication potential can survive and flourish and also attain its goals.

A good SEO services company that knows how to protect the interest of their client’s over virtual platform and greets them with profound communication base to affirm them with concrete web presence, is the real redeemer for businesses today.

To gain approachability and recognition over web is all that decides the degree of success in today’s business environment.

Your website needs to be flooded with prospective customers and receive inquiries for the product you sell. You can’t reach everyone individually and other modes of advertisements can go beyond your budgets.  SEO Services can be highly result oriented besides being highly affordable. With a good SEO company you can get your website optimized for minimal expenses and get high rate of returns by a massive expansion of your business both in terms of application and approach.

Mobile Phone Applications

The internet and mobile world is constantly evolving. Mobile phones have come a long way since the early days; and many constantly use their smart phones instead of computers.

Many businesses and companies who have made a strong online presence and conquered Social Media are constantly looking for ways to engage with their customers to beat competition and create more opportunities to grow as a business.
If you are an established business and are seeking ways to grow mobile phone applications would be the next step. Mobile commerce is a growing industry and there has been a huge increase in sales from I phone applications that are available. There are over 400,000 applications available on I phone which hundreds of thousands of people download every day as it makes shopping easy and accessible where ever you are.

KOL Limited has a large team of experts in all fields. We have a number of features we can develop for your mobile phone application where customers have the ability to access your products and services and keep up to date with the news.
Within the business world implementing mobile strategies is next on the agenda. Many concentrate on mobile phone applications; below is a list of reason why you should have a mobile phone application for your business.

Why have a mobile phone application for your business.

• User Friendly
Mobile phone applications are user-friendly, and easy to navigate without the fuss of having to access the website. In the busy world these days, it’s difficult to find time to go on a laptop and look for what you need, having an application makes it quick and efficient for the busy lifestyle many have.

• Revenue
You have another route to increase your presence to the public and as a result you will see an increase in sales with a small investment of developing an application.

• Marketing and Branding
More brand awareness, having an application gives you more presence.  Brand awareness if what companies strive for.

• Business Growth.
The most important reason is for the growth of the business. As budding entrepreneurs are always seeking ways to grow their business through various ventures and channels. You can establish your brand and see your business grow from a mobile phone application.


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