Contact Us020 3371 0101

WHO DOESN’T LIKE A BARGAIN?

Promotional marketing is an important aspect of Ecommerce websites especially for FMCG companies; having promotions running throughout the year for certain industries help customers to be enticed on to the website who otherwise might not have purchased anything, it means increase in sales.

A great way of allowing your customers to know that you are running a promotion or sale is to have a banner on the homepage this will entice the customer to come on to your website and shop.

Promotional codes help repeat customers be paid for their loyalties which will make them want to shop more on your website. This can run side by side with newsletter marketing as sending out promo codes to your existing customers will help customer relations and also attract them to go on to the website.

This is an example of what you could do to ensure your promotional campaign is successful.

Client will run a promotion offering 10% to all customer of their shopping basket by December 1st from our bespoke and user friendly admin panel the client needs to add the promo offer by saying from what period and how many times the customer can use the discount.

The promotion is now in place. The next step is very important that is the way to market the promotion, the best method to do this is to send a newsletter. At KOL Limited we have integrated newsletter software on to the website or on to your computer which enables you to do this. With our in house graphic designer designing you a template that is powerful and has the correct branding for your company you are now ready to send the promotion to your customers choosing specific customers or everybody. It is the perfect combination to marketing and enticing customers on to the website. If you would like further information on how we can help you call us now.

CHANGES TO GOOGLE SEARCH ALGORITHM

Have you typed a query in Google and got a post/article which was dated months back and even sometimes years back that was neither relevant nor up to date? Well that is set to change, with Google constantly evolving and making changes to be the leading Search engine in the world it will now make changes to their search algorithm to ensure they no longer give stale results. The current changes will allow valuable information for us easier to access and the information is more current. With a number of social media platforms available to get the most up to date news and information Google needed to make changes to ensure they were at the level of their competitors.

Google have revived their current search algorithm to ensure searches are more up to date and timely. Google have made one of the biggest changes which is supposed to affect at least 35 per cent of all searches. Google has been challenged by various other companies to get the most updated results as many are now turning to Twitter. Google saw how they needed to improve to beat rivals. Google has in recent years attempted to get real time searches but there had been no major improvement to show for.

Two thirds of searches are still on Google however people turn to Facebook and twitter for upcoming events, latest scores etc. Google is great to view archived websites. However the main problem was inadequate articles were being floated around linking with popular search queries as a result there were a number of low quality websites dominating search engines. With the change made in February this gave more high quality websites greater standing which led to better results. The changes will now show minute by minute news stories unfolding also fresh results which are updated and more current. Using technology that was built last year they have a web indexing system which crawls websites quicker and updates the index regularly, they will also add Google plus posts to add to their fresh content.
These changes will not only get the most current information but be able to differentiate the different types of content and usefulness to queries even if written months ago. Meaning for us we can get fresh content and also useful information related to our queries.

SURVIVING THE TRICKS OF WEB!

How do you provide for these ever complicating algorithms of web? The competition today is sparing no one, certainly not on web as can be evidently seen with the trends of web business leader boards.  It’s difficult to ascertain and optimize your search engine position without a proficient support of strengthening web development services.

If you want your web supplies to be anchored on top and viably be approachable by your ‘keyword buyers’ over significant web results, all you got to do is look for something that works brightly for your virtual presence.

A fairly recognized SEO Services Company would help you to be positioned prolifically to attract your audience to visit your business online. This would in turn improve your virtual piece and increase the intensities and possibilities of conversion ever more than often.

UK SEO Company can be a venture for your online success, if you are keen for more.

BLACKBERRY BLACKOUT

As you are aware in recent days the smartphone, Blackberry has had a few glitches with their internet. Customers who own the smart phone saw a three day blackout with their internet services, meaning no access to BBM, e-mail, applications and the internet. However, texts and calls were working normally. The services have now been restored as normal. The areas affected were, Europe, Middle East, Brazil, Africa, India and Argentina.

Where?
RIM, the Canadian company behind the smartphone blackberry brand, has their European headquarters based in slough which was assumed where the start of the problems occurred. The actual point where the network was down has not been confirmed. It was known that cooperate companies were not hit during the problem and only consumers as they have two separate infrastructures. 

Public Outrage
The blackout earlier this week caused a public outrage many expressing their views through social media network, Twitter. Customers were not happy with the lack of news regarding what was happening and a specific date of when all functions would be resumed as normal. This led to more anger as RIM chief said functions were now normal and a few hours later the problem occurred again. 

Blackberry VS IPhone
As known in recent months Blackberry has been criticised and have seen their competitors Apple I phone increase sales and market share. It can be common for these faults to occur for a few hours however, three days seems quite a long period. Many consumers have stated they will now turn to the rival IPhone which doesn’t look good for Blackberry. However, a commentator on the subject stated that loyal customers will not look for alternatives due to a few glitches.

FACEBOOK VS GOOGLE+

In recent weeks Google + has been launched to the public.  Fighting against its rivals, Facebook, it is a social platform which seems to deliver all. So will Google + catch on? With recent changes on Facebook and its on-going battle against the public with the relationship of their customers fizzling away it seems like a strong contender for the social media top spot.

Below from those who are not familiar with the network you will find an outline of all the features.
Firstly all those who have signed up to Google+ need a Gmail account. Circles enable you to group your contacts in to specific circles, such as friends, following, family etc. This allows you to help organise your contacts and give you the ability to control your privacy settings more easily. Stream has all the updates of your contacts, giving you the ability to +1a post, similar to the ‘like’ button. There is a Games section which gives you the ability to play games such as Angry Birds if you need a break from it all, a great way of keeping customers hooked on to Google +. Google Chat, you can chat with your contacts similar to Facebook chat. Hangouts you can hang out with specific people or circles sharing information and so forth through either webcam or voice plugins, you can add a number of contacts, for example you are able to have a four way chat. Instant upload allows all videos and images to be uploaded automatically and swiftly.

The one feature that seemed interesting was Sparks which enables people to share what they are reading watching etc. This can be grouped different interests for examples websites you like, your favourite blogs etc. However, searching endlessly on Google + this is not easy to find and may have been removed from the earlier stages of testing the platform out.  Huddle allows turning texting into a group chat making it easier to convers ate in one chat, once again this may have been removed from that first stages of testing Google +. These are some of many features that are on this social media platform, it has many more such as add location etc. Google + seems to be set to grow with more features being added later. Recently Facebook as also announced they are offering some big changes on their existing platform to come in recent weeks, is this to rival their competitors? Regarding Facebook it seems to have gone outdated and the changes will make Facebook more exciting and ‘new’ to the customer. Maybe something bigger and better is about to come from Facebook that will limit the success of Google+.

FILL IN THE FORM BELOW AND WE WILL GET BACK TO YOU VERY SHORTLY.

Name
Company
Email
Phone
 
get a quote