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THE RISE OF T-COMMERCE

First there was E-commerce then M-commerce now there is T-commerce. 

What is a Tablet?
A portable personal computer which has touch screen features a technological notebook that allows you to be mobile.

Tablet commerce, also known as T-commerce, has been on a rise since October this year. Research shows that T- commerce has been rising steadily amongst shoppers online these last few months and that nearly over 50% of device sales are from the tablet. When talking about T-commerce we are not talking about apps for I pads, we are talking about specially developed websites for the Tablet. These websites are compatible to Tablets still having the look and design of a website. 
One company that has focused on T-commerce has been Amazon. As Amazon has been concentrating on their T-commerce website and now offer 2 applications there has been an increase in their sales through M-commerce. Customers who are shopping on T-commerce sites are mostly visiting and buying from Amazon. As many companies are still trying to catch up with M -commerce and Applications for both mobiles and tablets there has not been much competition for Amazon regarding T commerce hence there huge share of sales within the tablet market.
With the variety of tablets on offer now   and recent studies it shows that T-commerce and the rapid increase in sales in recent months will not be a short term affair. Unlike the E-commerce, T-commerce does not track the traffic from clicks but instead smudges and swipes.

So why are people using tablets more than their mobile?

Firstly it is portable, user-friendly and a lighter version of the laptop. Who wants to constantly take out their laptop out to purchase products and wait for it to load up when they can take out their tablet swiftly from their bag.

Shoppers still hesitate when shopping on M-commerce, fearing it is not safe and their details can be hacked into. Even though this is not the case and M-commerce is a secured way of shopping, shoppers still tend to find tablets safer to shop online.

Customers can buy instantly on their Ipad while they are on the bus, car etc. It is more mobile than other devices. They no longer have to wait until they are near a computer, making shopping more efficient.

There is a variety of activities customers can do on the tablet compared to using a mobile, reading, browsing, working, use apps, shopping the list continues. You can do these activities to some extent on a mobile but it is not the same experience and is far less enjoyable. 

Recent studies showed those who own all devices preferred shopping on the tablet due to the efficiency and engaging experience. Customers find it more engaging using the tablet as they are able to see products more clearly compared to their mobile phones.


What does the future hold for T-commerce

Retailers are now looking into getting T-commerce websites developed, not just apps but more user friendly websites. It is said that within the next four years, tablets will be a huge hit amongst everyone and that 1 in 5 will be using a tablet. It has also been stated that T-commerce will overshadow computer sales within the following years.

SETTLING YOUR BUSINESS ONLINE..

Identity of a business across the globe is validated through its online traverse. A good web development company is your guide to a reverential online presence. It provides an automation framework for your business processes. It would no less than a consultant to your business, which covers everything pertaining to your online presence from development, design, deployment, support and maintenance to marketing and promotions.

To convert your visitors into clients you just not need a website but a web office that understands their needs, interacts with them and comforts them most engagingly.

If you have a startup business or looking for something well balanced in terms of your online business infrastructure, Web Development Services London has a lot to offer.

Services offered by www.kollimited.com primarily focus on integrated theme that suits business’s basic functional system entailing the industry, product, consumption pattern and the targeted audience. The organization offers A to Z services for your online success, incorporating the practices that are well coordinated with new age methods to help you deal with your clients and attract lucrative deals.

WHO DOESN’T LIKE A BARGAIN?

Promotional marketing is an important aspect of Ecommerce websites especially for FMCG companies; having promotions running throughout the year for certain industries help customers to be enticed on to the website who otherwise might not have purchased anything, it means increase in sales.

A great way of allowing your customers to know that you are running a promotion or sale is to have a banner on the homepage this will entice the customer to come on to your website and shop.

Promotional codes help repeat customers be paid for their loyalties which will make them want to shop more on your website. This can run side by side with newsletter marketing as sending out promo codes to your existing customers will help customer relations and also attract them to go on to the website.

This is an example of what you could do to ensure your promotional campaign is successful.

Client will run a promotion offering 10% to all customer of their shopping basket by December 1st from our bespoke and user friendly admin panel the client needs to add the promo offer by saying from what period and how many times the customer can use the discount.

The promotion is now in place. The next step is very important that is the way to market the promotion, the best method to do this is to send a newsletter. At KOL Limited we have integrated newsletter software on to the website or on to your computer which enables you to do this. With our in house graphic designer designing you a template that is powerful and has the correct branding for your company you are now ready to send the promotion to your customers choosing specific customers or everybody. It is the perfect combination to marketing and enticing customers on to the website. If you would like further information on how we can help you call us now.

CHANGES TO GOOGLE SEARCH ALGORITHM

Have you typed a query in Google and got a post/article which was dated months back and even sometimes years back that was neither relevant nor up to date? Well that is set to change, with Google constantly evolving and making changes to be the leading Search engine in the world it will now make changes to their search algorithm to ensure they no longer give stale results. The current changes will allow valuable information for us easier to access and the information is more current. With a number of social media platforms available to get the most up to date news and information Google needed to make changes to ensure they were at the level of their competitors.

Google have revived their current search algorithm to ensure searches are more up to date and timely. Google have made one of the biggest changes which is supposed to affect at least 35 per cent of all searches. Google has been challenged by various other companies to get the most updated results as many are now turning to Twitter. Google saw how they needed to improve to beat rivals. Google has in recent years attempted to get real time searches but there had been no major improvement to show for.

Two thirds of searches are still on Google however people turn to Facebook and twitter for upcoming events, latest scores etc. Google is great to view archived websites. However the main problem was inadequate articles were being floated around linking with popular search queries as a result there were a number of low quality websites dominating search engines. With the change made in February this gave more high quality websites greater standing which led to better results. The changes will now show minute by minute news stories unfolding also fresh results which are updated and more current. Using technology that was built last year they have a web indexing system which crawls websites quicker and updates the index regularly, they will also add Google plus posts to add to their fresh content.
These changes will not only get the most current information but be able to differentiate the different types of content and usefulness to queries even if written months ago. Meaning for us we can get fresh content and also useful information related to our queries.

SURVIVING THE TRICKS OF WEB!

How do you provide for these ever complicating algorithms of web? The competition today is sparing no one, certainly not on web as can be evidently seen with the trends of web business leader boards.  It’s difficult to ascertain and optimize your search engine position without a proficient support of strengthening web development services.

If you want your web supplies to be anchored on top and viably be approachable by your ‘keyword buyers’ over significant web results, all you got to do is look for something that works brightly for your virtual presence.

A fairly recognized SEO Services Company would help you to be positioned prolifically to attract your audience to visit your business online. This would in turn improve your virtual piece and increase the intensities and possibilities of conversion ever more than often.

UK SEO Company can be a venture for your online success, if you are keen for more.

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