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LOOKING BACK AT 2011

2011 has come and gone and much has happened over the past year. We bring you the top digital news of this year;

Launch of Google +
Google plus became the latest rival to Facebook this year launching its own social networking platform, Google plus.  Facebook and no real rival and was leaps and bounds ahead of any other social networking site. Google plus which follows a similar network is more current and fresh. Google plus is continuing to grow strong constantly introducing new ideas and features.  

A successful year at Apple
Earlier this year we saw the launch of iPad 2. Over 15 million I pads were sold making them have over 80 per cent of the tablet market share. iPad a somewhat portable computer has bought a whole new world into computing.
IPhone 4s launched this year having features including; a dual core A5 chip which has more power than previous IPhones, 8mp camera and shoots 1080p hd video and siri, a device which answers any of your questions.  It also has iOS 5 a mobile operating system which is more advanced, built in applications and is faster.

Tablet Takeover 
With not only Apple introducing their tablet, we saw the endless introductions of new tablets reviling Apple. It has been said that the Tcommerce has been rising steadily this year and has predicted to continue to grow throughout 2012. More people using tablets then their desktop and 1 in 4 people in the US on a tablet. Read more in our article The Rise of Tcommerce

Twitter
Twitter has been the place for news this year, with the unravelling of Saddam Hussain’s death, many found out the latest news on Twitter even before the actual news.

Google and Samsung team up to launch of the Nexus phone
Introduction of the ice cream sandwich was launched in Hong Kong later this year. This was the debut of the latest version of Android. Android is beginning to grow and rival its competitors such as Blackberry and Iphone and has had huge success with their Galaxy range. The ice cream sandwich demonstrates what Andorid is capable off and it seems 2012 has good things in stored for Android.  

Royal wedding breaks live streaming records
Having 4.6 million page views per minute, the royal wedding has been one of the biggest news worldwide, this year to be streamed.

Changes in Facebook
Facebook later this year announced some drastic changes to its current format.  It was seen to be outdated and it was time for a fresh new concept to be bought in to the social networking site. This was due to the rise in competition that had been launching fresher ideas. This is exactly what Facebook did in recent weeks, they have implemented the changes to the timeline, one of the most distinctive features on Facebook and many more changes are soon to be introduced in 2012.

Steve Jobs demise
Steve Jobs, co-founder of Apple, sadly passed away on October 5th 2011. Combating cancer for several years he later died from a cardiac arrest. Steve Jobs will always be remembered for his work at Apple. He became SEO of Apple in 2000 and even though can be liked with his work at Pixar and NeXT computer his work with Apple revolutionised the world of computing and mobiles.

STOP GETTING ENTANGLED…START DAZZLING!

Bid farewell to your old website that still keeps buffering your web responsiveness. Your style need to match the classiness of dynamic smart phones, advanced tablets and sleek net book applications to endorse the professional appeal.

Dynamic, functional and easy to use designs are always ‘in’ and with time the needs and priorities of businesses have changed, it looks at different perspectives, embraces something that is more promising in fetching realistic results for your business.

The current web trends apparently show the cult idea of web designs. They have grown from the meager detail of beautification or presentation. It is now more functionally oriented and incorporates designs that hunt for finer perspectives for users.

Go for a Web Development Company that can power-back the design components with the latest modes of communication and concepts of virtual reality, ensure a binding rapport with the modern setups which brings valuable change.

Rope-in significant value and empower your website to help you stay ahead of time, go for www.kollimited.com

THE RISE OF T-COMMERCE

First there was E-commerce then M-commerce now there is T-commerce. 

What is a Tablet?
A portable personal computer which has touch screen features a technological notebook that allows you to be mobile.

Tablet commerce, also known as T-commerce, has been on a rise since October this year. Research shows that T- commerce has been rising steadily amongst shoppers online these last few months and that nearly over 50% of device sales are from the tablet. When talking about T-commerce we are not talking about apps for I pads, we are talking about specially developed websites for the Tablet. These websites are compatible to Tablets still having the look and design of a website. 
One company that has focused on T-commerce has been Amazon. As Amazon has been concentrating on their T-commerce website and now offer 2 applications there has been an increase in their sales through M-commerce. Customers who are shopping on T-commerce sites are mostly visiting and buying from Amazon. As many companies are still trying to catch up with M -commerce and Applications for both mobiles and tablets there has not been much competition for Amazon regarding T commerce hence there huge share of sales within the tablet market.
With the variety of tablets on offer now   and recent studies it shows that T-commerce and the rapid increase in sales in recent months will not be a short term affair. Unlike the E-commerce, T-commerce does not track the traffic from clicks but instead smudges and swipes.

So why are people using tablets more than their mobile?

Firstly it is portable, user-friendly and a lighter version of the laptop. Who wants to constantly take out their laptop out to purchase products and wait for it to load up when they can take out their tablet swiftly from their bag.

Shoppers still hesitate when shopping on M-commerce, fearing it is not safe and their details can be hacked into. Even though this is not the case and M-commerce is a secured way of shopping, shoppers still tend to find tablets safer to shop online.

Customers can buy instantly on their Ipad while they are on the bus, car etc. It is more mobile than other devices. They no longer have to wait until they are near a computer, making shopping more efficient.

There is a variety of activities customers can do on the tablet compared to using a mobile, reading, browsing, working, use apps, shopping the list continues. You can do these activities to some extent on a mobile but it is not the same experience and is far less enjoyable. 

Recent studies showed those who own all devices preferred shopping on the tablet due to the efficiency and engaging experience. Customers find it more engaging using the tablet as they are able to see products more clearly compared to their mobile phones.


What does the future hold for T-commerce

Retailers are now looking into getting T-commerce websites developed, not just apps but more user friendly websites. It is said that within the next four years, tablets will be a huge hit amongst everyone and that 1 in 5 will be using a tablet. It has also been stated that T-commerce will overshadow computer sales within the following years.

SETTLING YOUR BUSINESS ONLINE..

Identity of a business across the globe is validated through its online traverse. A good web development company is your guide to a reverential online presence. It provides an automation framework for your business processes. It would no less than a consultant to your business, which covers everything pertaining to your online presence from development, design, deployment, support and maintenance to marketing and promotions.

To convert your visitors into clients you just not need a website but a web office that understands their needs, interacts with them and comforts them most engagingly.

If you have a startup business or looking for something well balanced in terms of your online business infrastructure, Web Development Services London has a lot to offer.

Services offered by www.kollimited.com primarily focus on integrated theme that suits business’s basic functional system entailing the industry, product, consumption pattern and the targeted audience. The organization offers A to Z services for your online success, incorporating the practices that are well coordinated with new age methods to help you deal with your clients and attract lucrative deals.

WHO DOESN’T LIKE A BARGAIN?

Promotional marketing is an important aspect of Ecommerce websites especially for FMCG companies; having promotions running throughout the year for certain industries help customers to be enticed on to the website who otherwise might not have purchased anything, it means increase in sales.

A great way of allowing your customers to know that you are running a promotion or sale is to have a banner on the homepage this will entice the customer to come on to your website and shop.

Promotional codes help repeat customers be paid for their loyalties which will make them want to shop more on your website. This can run side by side with newsletter marketing as sending out promo codes to your existing customers will help customer relations and also attract them to go on to the website.

This is an example of what you could do to ensure your promotional campaign is successful.

Client will run a promotion offering 10% to all customer of their shopping basket by December 1st from our bespoke and user friendly admin panel the client needs to add the promo offer by saying from what period and how many times the customer can use the discount.

The promotion is now in place. The next step is very important that is the way to market the promotion, the best method to do this is to send a newsletter. At KOL Limited we have integrated newsletter software on to the website or on to your computer which enables you to do this. With our in house graphic designer designing you a template that is powerful and has the correct branding for your company you are now ready to send the promotion to your customers choosing specific customers or everybody. It is the perfect combination to marketing and enticing customers on to the website. If you would like further information on how we can help you call us now.

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