As online marketing specialists we understand the importance of social media to brands and companies. With it being Social Media Week, this article outlines the importance of Social Media Optimisation and some basic tips to help your brand/company.
Social media networking is growing and it is more important than ever to have your brand/company on social networking platforms. Social Media Optimisation is an effective marketing solution to get your brand out there directly to the customer allowing them to engage with you. Being in direct contact with customers and potential customers allows them to feel you are accessible and allows them to be in the loop about your company and industry.
The importance of SMO for your business.
As the internet is constantly developing it is important to understand the needs of the consumers. By having a presence on social media platforms, you can see customer’s thoughts and opinions about your company /brand. It is not only good for market research but a great of getting your brand out there to these consumers and understands their needs and thoughts and what you might be missing out on. By doing SMO you have the ability to capitalise on the traffic that will come to your online store; SMO can bring in more targeted traffic if done effectively. SEO and SMO coincide with one another and if one has a good marketing budget it is always important to undertake a full SMO campaign. The SMO will have a detailed outline of the strategy you will implement who your target audience is what the purpose if of you SMO campaign and also what your expecting to achieve out of this.
By doing SEO and SMO you are getting traffic from various routes helping with brand awareness and potential sales. Social media platforms are ever growing, the most used are You Tube, Facebook Twitter, Google + and Linked In. Blogging is also a great way of networking and good for SEO content.
Tips and Tricks
Welcome page, this will entice users to come and visit your Facebook page by having a powerful welcome page, explaining who you are and giving off the correct brand image for your company.
You can Link your online store to your Facebook page. There are many applications that help get your homepage and website on your Facebook page.
Make it short and concise
Do not make it repetitive
Tweet several times a day
All Social Media platforms;
Quantity and quality of content. Constantly update your social media accounts with the correct content, provide users with fresh information about your company and industry, this will allow them to know more about your business.
Remember who you are targeting. Make content relevant to these customers and users.
Get your brand out there. Add social media icons to your website, email signatures, newsletter etc. the more people see it the more people will find you the more they can share with other friends and users.
Share links, articles, information about your company and industry.
2011 has come and gone and much has happened over the past year. We bring you the top digital news of this year;
Launch of Google +
Google plus became the latest rival to Facebook this year launching its own social networking platform, Google plus. Facebook and no real rival and was leaps and bounds ahead of any other social networking site. Google plus which follows a similar network is more current and fresh. Google plus is continuing to grow strong constantly introducing new ideas and features.
A successful year at Apple
Earlier this year we saw the launch of iPad 2. Over 15 million I pads were sold making them have over 80 per cent of the tablet market share. iPad a somewhat portable computer has bought a whole new world into computing.
IPhone 4s launched this year having features including; a dual core A5 chip which has more power than previous IPhones, 8mp camera and shoots 1080p hd video and siri, a device which answers any of your questions. It also has iOS 5 a mobile operating system which is more advanced, built in applications and is faster.
With not only Apple introducing their tablet, we saw the endless introductions of new tablets reviling Apple. It has been said that the Tcommerce has been rising steadily this year and has predicted to continue to grow throughout 2012. More people using tablets then their desktop and 1 in 4 people in the US on a tablet. Read more in our article The Rise of Tcommerce
Twitter has been the place for news this year, with the unravelling of Saddam Hussain’s death, many found out the latest news on Twitter even before the actual news.
Google and Samsung team up to launch of the Nexus phone
Introduction of the ice cream sandwich was launched in Hong Kong later this year. This was the debut of the latest version of Android. Android is beginning to grow and rival its competitors such as Blackberry and Iphone and has had huge success with their Galaxy range. The ice cream sandwich demonstrates what Andorid is capable off and it seems 2012 has good things in stored for Android.
Royal wedding breaks live streaming records
Having 4.6 million page views per minute, the royal wedding has been one of the biggest news worldwide, this year to be streamed.
Changes in Facebook
Facebook later this year announced some drastic changes to its current format. It was seen to be outdated and it was time for a fresh new concept to be bought in to the social networking site. This was due to the rise in competition that had been launching fresher ideas. This is exactly what Facebook did in recent weeks, they have implemented the changes to the timeline, one of the most distinctive features on Facebook and many more changes are soon to be introduced in 2012.
Steve Jobs demise
Steve Jobs, co-founder of Apple, sadly passed away on October 5th 2011. Combating cancer for several years he later died from a cardiac arrest. Steve Jobs will always be remembered for his work at Apple. He became SEO of Apple in 2000 and even though can be liked with his work at Pixar and NeXT computer his work with Apple revolutionised the world of computing and mobiles.